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- Tasks: Lead and execute digital marketing strategies, focusing on SEO and social media growth.
- Company: Join APT Group Holdings, a dynamic company in construction, accounting, and healthcare.
- Benefits: Enjoy a competitive salary, performance bonuses, and perks like private dental insurance.
- Why this job: Be part of an ambitious team driving innovation and measurable results in a fast-paced environment.
- Qualifications: 8+ years in digital marketing with strong SEO expertise and leadership experience required.
- Other info: This is a full-time, permanent role based in Battersea, London.
The predicted salary is between 44000 - 72000 £ per year.
Are you a results-oriented Growth Marketing leader with a passion for accelerating revenue and driving digital excellence? We are offering a rare, career-defining opportunity to take the lead in shaping and executing our company’s integrated digital marketing and lead generation strategy. In this pivotal role, you will identify new revenue streams, design impactful growth initiatives, and play a key part in scaling our digital and marketing presence. If you excel in high-growth, fast-paced environments—and bring a proven track record in performance marketing, commercial strategy, and team leadership—we invite you to be part of our ambitious journey.
As Digital Marketing Manager, you will plan, execute, and manage high-impact SEO & Social Media growth campaigns for APT Group Holdings companies including Construction, Accounting Management, and Healthcare. Combining strategic insight with leadership skills, you will uphold quality standards, mentor team members, and drive innovation to deliver measurable results. You will also support in achieving business objectives, contributing to recruitment, business development, and operational efficiency while fostering a high-performing, growth-focused culture.
Main Responsibilities:
- SEO Strategy: Develop and execute a SEO strategy aligned with APT Group Holdings digital marketing goals to drive organic traffic and conversions.
- On-Page SEO: Lead optimisation of meta tags, headings, structured data, internal linking, and multimedia across digital properties.
- Technical SEO: Collaborate with Digital and Data teams to enhance site architecture, mobile performance, page speed, crawl-ability, and indexing.
- Content Strategy: Align keyword strategy and content roadmap with SEO growth objectives.
- SEO Audits & Analysis: Conduct regular audits to identify and implement optimisation opportunities.
- Link Building: Develop a scalable strategy to acquire high-quality backlinks and improve domain authority.
- Earned Media: Work with Corporate Affairs and Social teams to leverage press, radios, TVs, magazines, and influencer partnerships for SEO gains.
- Performance Tracking: Establish KPI frameworks, providing data-driven reports and recommendations to leadership.
- SEO Tools: Maximise insights and performance using tools like Google Analytics, Search Console, SEMrush, AHREFS, and Screaming Frog.
- Collaboration: Align SEO efforts with content, social, and Digital & Data teams.
- Innovation: Drive SEO innovation, staying ahead of AI SERP trends and digital advancements.
- Leadership: Build and mentor a high-performing SEO team, fostering a culture of collaboration, excellence, and continuous development.
Qualifications & Experience:
- 8+ years of experience in SEO, digital marketing, or web optimisation, ideally agency side, with a proven track record of managing and delivering multiple projects simultaneously, with at least 3-5 years in a leadership role managing digital marketing strategies including SEO & Social Media.
- Proven track record of successfully managing large-scale SEO campaigns, driving organic traffic, and improving search engine rankings for consumer-facing brands, ideally in the accounting services, construction, and healthcare sectors.
- Strong experience in technical SEO, on-page optimisation, content strategy, and link-building.
- Strong understanding of Google Analytics, Search Console, Ahrefs, SEOMonitor, Semrush, Screaming Frog, and other industry-leading SEO tools.
- Advanced understanding of HTML, CSS, JavaScript.
- Strong understanding of LLMs and how to use them efficiently in SEO and content.
- Impeccable written and spoken English and attention to detail.
- Ability to work well under pressure, autonomously, with an ability to handle competing priorities.
- High levels of initiative, self-motivation, and time management.
Schedule: Monday to Friday
Ability to commute/relocate: London: reliably commute or plan to relocate before starting work (required)
Education: Diploma of Higher Education (preferred)
Experience: Marketing: 8 years (required)
Location: London (required)
Work Location: Battersea, London
Job Types: Full-time, Permanent
Pay: £52,000.00 per year
Additional pay: Performance bonus
Benefits: Company pension, Employee discount, Employee mentoring programme, Private dental insurance
Application deadline: 24/04/2025
Digital Marketing Manager / Head of Marketing employer: APT Group Holdings
Contact Detail:
APT Group Holdings Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager / Head of Marketing
✨Tip Number 1
Network with professionals in the digital marketing field, especially those who have experience in SEO and social media. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends that could give you an edge.
✨Tip Number 2
Showcase your leadership skills by sharing examples of how you've successfully managed teams or projects in the past. Highlight any mentoring experiences you have, as this role requires building and guiding a high-performing team.
✨Tip Number 3
Familiarise yourself with the specific industries mentioned in the job description, such as construction, accounting, and healthcare. Understanding their unique challenges and opportunities will help you tailor your approach and demonstrate your value to the company.
✨Tip Number 4
Stay updated on the latest SEO tools and techniques, particularly those listed in the job description like Google Analytics and SEMrush. Being able to discuss these tools confidently during interviews will show your expertise and readiness for the role.
We think you need these skills to ace Digital Marketing Manager / Head of Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in digital marketing, particularly in SEO and social media. Use specific metrics to demonstrate your success in previous roles, such as increases in organic traffic or successful campaign outcomes.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and how your skills align with the responsibilities outlined in the job description. Mention specific projects or achievements that showcase your leadership and strategic insight.
Showcase Relevant Experience: When detailing your work history, focus on your experience in managing SEO campaigns and leading teams. Highlight any experience you have in the construction, accounting, or healthcare sectors, as this will resonate well with the company’s needs.
Demonstrate Your Knowledge of Tools: Mention your proficiency with SEO tools like Google Analytics, SEMrush, and Ahrefs. Providing examples of how you've used these tools to drive results can set you apart from other candidates.
How to prepare for a job interview at APT Group Holdings
✨Showcase Your SEO Expertise
Prepare to discuss your previous SEO campaigns in detail. Highlight specific strategies you implemented, the tools you used, and the measurable results you achieved. This will demonstrate your hands-on experience and understanding of SEO intricacies.
✨Demonstrate Leadership Skills
As a potential leader, be ready to share examples of how you've successfully managed teams in the past. Discuss your mentoring approach and how you've fostered a culture of growth and collaboration within your team.
✨Align with Company Goals
Research APT Group Holdings and understand their business objectives. Be prepared to discuss how your digital marketing strategies can align with their goals, particularly in the construction, accounting, and healthcare sectors.
✨Prepare for Technical Questions
Brush up on your technical SEO knowledge, including site architecture, mobile performance, and page speed. Be ready to explain how you would approach these areas to enhance the company's digital presence.
