At a Glance
- Tasks: Lead and inspire a dynamic team of Business Development Representatives to drive outbound success.
- Company: Join Aprimo, a pioneering SaaS company transforming marketing with innovative solutions.
- Benefits: Enjoy flexible work arrangements, competitive salary, and access to learning resources.
- Other info: Embrace a diverse culture that values creativity, autonomy, and community engagement.
- Why this job: Make a real impact in a collaborative environment while developing your leadership skills.
- Qualifications: 3+ years leading BDR teams, SaaS experience, and strong sales skills required.
The predicted salary is between 78000 - 109000 £ per year.
Manager of Business Development Representatives (Remote/Flexible)
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Position Title: Manager of Business Development Representatives
Location: EMEA
Employment Type: Full-Time
Onsite, Remote/Flexible, or Hybrid: Remote/Flexible
Department: Marketing
Hiring Manager: VP Demand Generation & Revenue Marketing
Travel: Minimal (Up to 5%)
COMPANY SUMMARY:
Here at Aprimo, our mission is to empower the marketing organizations of today to build the brands of tomorrow. Aprimo is a pioneer of the marketing resource and digital asset management space, and we deliver an innovative, industry-leading SaaS solution that changes the way companies like Affinity Petcare, Nomad Foods, Laborie, and Pret A Manger work, create, collaborate, and learn in order to deliver exceptional brand experiences at scale.
Aprimo helps enterprises unleash the power of their content by providing a marketing automation software and digital asset management software that manages the behind-the-scenes activities involved in marketing. Our product allows companies to manage content planning, creation and distribution all in one place, store content and media in a shared repository, and receive in-depth insights into how content performs.
Founded in 1998, Aprimo has five offices internationally, including Chicago headquarters, and offers a flexible work-from-home/remote-work policy.
Named a Leader in Digital Asset Management (DAM) and Marketing Resource Management by Gartner and Forrester in 2025 and winner of the 2021 Tech Cares Award for our work with Aprimo HELPS, we build on the power of our people to make an impact both in our industry and in our communities.
POSITION SUMMARY:
We are seeking a Manager of EMEA Business Development Representatives (BDR) to join our team and drive the success of our outbound BDR efforts. This is a first-line management role, not a manager-of-managers position, making it perfect for a hands-on leader eager to roll up their sleeves and make an impact.
WHAT YOU WILL BE RESPONSIBLE FOR:
- Manage & Lead BDR Team: Oversee and motivate a high-performing outbound BDR team, setting clear goals and benchmarks for success.
- Player-Coach Leadership: Lead by example by demonstrating best practices in prospecting, cold calling, and account engagement.
- Develop & Execute BDR Playbooks: Create, refine, and implement playbooks and strategies that drive consistent results and pipeline growth.
- Coach & Mentor: Provide individualized coaching and mentorship to help BDRs improve their skills in communication, prospecting, and closing qualified opportunities.
- Hands-On Engagement: Actively participate in team activities, from shadowing calls to refining messaging, ensuring alignment with overall sales and marketing strategies.
- Analytics & Performance: Leverage tools like Salesforce, Salesloft, Chorus, Cognism, Zoominfo, and other martech solutions to track performance metrics, analyze results, and identify areas for improvement.
- Collaboration: Partner closely with sales and marketing leadership to align goals, share insights, and optimize the lead-to-opportunity process.
- Additional responsibilities and duties as required
CANDIDATE QUALIFICATIONS & WHY YOU’RE A GREAT FIT FOR THE ROLE:
- Proven Leadership: A minimum of 3 years of experience directly leading a BDR team, with demonstrated success in managing a high-performing outbound team
- SaaS experience: Prior experience in a SaaS environment is required, ideally within a B2B MarTech or Digital Asset Management company
- Expertise in Tools & Processes: Advanced knowledge of Salesforce, Zoominfo, LinkedIn Sales Nav, Salesloft, Cognism, Chorus (or similar tools), and BDR workflows are required.
- Sales Skills: Exceptional phone, communication, and sales abilities to drive prospecting success are required.
- Player-Coach Mentality: Ability to model success, working alongside the team to inspire performance is required.
- BDR Playbook Development: Experience designing and refining effective playbooks and prospecting strategies is required.
- Data-Driven Approach: Skilled in analyzing metrics, identifying trends, and implementing improvements based on data.
- Coaching & Mentoring: Proven ability to develop team members’ skills and foster a collaborative, high-energy environment. Ability to do call-coaching is critical to this role.
- Fluency in English, both written and spoken.
APRIMO CULTURE & WHY YOU’LL LOVE WORKING HERE:
- Aprimo offers a forward-thinking, progressive and employee-first culture that is based in both collaboration and flexibility with team members who are friendly, intelligent and enthusiastic people that are committed to the product and mission here at Aprimo.
- With 5 offices worldwide and teams spread throughout the US, EMEA and Philippines, our multicultural teams work cross-departmentally and across continents and cultures towards a shared goal.
- We offer a diverse environment that promotes DEI efforts, values multiple perspectives and fresh thinking and which includes Aprimo HELPS, an employee resource group (ERG) that is dedicated to giving back to our local communities
- Through its relaxed environment, Aprimo embodies a more casual “Silicon Valley” atmosphere.
- We have a casual dress code that allows employees to express themselves as individuals and which fosters a creative and free-thinking approach to problem solving and business solutions. And it also allows us to wear hoodies and shorts during internal meetings.
- Flexible work schedules and all positions allowing for either entirely remote or hybrid working arrangements create a deeply rewarding work-life balance.
- With flexible work schedules, employees can attend to personal matters, such as stepping away to pick up their children from school or to get a much-needed haircut.
- In a recent internal survey, 89% of staff cited work-life balance as being one of the most rewarding aspects of working at Aprimo!
- Part of the key to our success is that team members are not only successful at collaboration and open communication, but that they are also given a great deal of autonomy and freedom in their own individual roles.
- Our culture is not a micro-managing environment – rather, employees are encouraged to be self-starters, to voice new ideas, and to exercise ownership in their individual roles.
- As such, individual team members can leave a lasting impact and footprint within the organization – in fact, our average employee tenure is 7.7 years.
- Aprimo employs a “choose your own adventure” approach to career advancement.
- Staff members are not siloed into roles and for many of our teams there is no set ladder that one needs to climb to achieve growth and promotion.
- Rather, we emphasize an organic approach to career development in which employees can and do frequently transition into newly created roles within their own teams or transition into other departments based on their interests in exploring new skills and responsibilities.
- For additional learning and development, we recently rolled out Udemy, which is an online learning platform that employees have access to and which features over 200,000 courses on a wide variety of business topics.
- Ranked #1 in AI Metadata & Search by Forrester, Aprimo sits on the cutting-edge of technology and is paving new paths forward by incorporating AI (artificial intelligence) into our product offerings.
- We offer generative AI in a secure environment built for brand safety and governance. Our AI-powered content operations platform, with industry leading digital asset management (DAM) software at its core, helps to optimize the creative process and improve the user experience with better search, recommendations, categorization and summarization.
- Our AI empowers marketing teams to automate tasks, analyze data, and personalize content, ensuring scalability without sacrificing productivity.
- AI automatically identifies asset characteristics and transforms them into words a human would search for. Translation, image alterations, personalization, and more are all streamlined by AI.
- With our platform, marketers can efficiently produce a larger volume of content, engage customers on a personalized level, curate relevant materials, and make data-driven decisions to drive their content strategies forward.
- Our AI offers up to 72% increase in discoverability and productivity, up to 61% reduction in production time, and up to 66% faster time to market.
APRIMO BENEFITS WE OFFER:
- Target Compensation: On-Target Earning ranging from GBP or Euro equivalent of $130,000 - $175,000 USD depending on job related knowledge, skills, and level of experience. This is a general guideline only and not a guarantee of compensation or salary. Additional factors considered in extending an offer include (but are not limited to) responsibilities of the job, education, experience, knowledge, skills, and abilities, as well as internal equity, alignment with market data, or other law.
- Competitive benefits coverage that begins on the first day of employment
Seniority level
- Mid‑Senior level
Employment type
- Full‑time
Job function
- Marketing, Management, and Business Development
- Software Development, Marketing Services, and Technology, Information and Media
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Manager of Business Development Representatives (Remote/Flexible) employer: Aprimo
As a Business Development Representative at our innovative SaaS company, you'll thrive in a dynamic remote work environment that champions flexibility and work-life balance. We offer competitive salaries, comprehensive benefits, and ample opportunities for professional growth, ensuring you can develop your skills while contributing to a collaborative team dedicated to driving success in digital asset management solutions.
StudySmarter Expert Advice🤫
We think this is how you could land Manager of Business Development Representatives (Remote/Flexible)
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Manager of Business Development Representatives (Remote/Flexible) at Aprimo, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Aprimo. Tailor your message to explain why you’re drawn to them and how you can contribute as a Manager of Business Development Representatives (Remote/Flexible). Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Manager of Business Development Representatives (Remote/Flexible)
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Aprimo:When writing your cover letter, make sure to tailor your message specifically for Aprimo. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Aprimo
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Aprimo that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Aprimo that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Aprimo’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
