Business Development Consultant (Remote Working) in Birmingham

Here at Aprimo, our mission is to empower the marketing organisations of today to build the brands of tomorrow. Aprimo is a pioneer of the marketing resource and digital asset management space, delivering an innovative, industry-leading SaaS solution that changes the way companies work, create, collaborate, and learn in order to deliver exceptional brand experiences at scale.

Aprimo helps enterprises unleash the power of their content by providing marketing automation software and digital asset management software that manages the behind-the-scenes activities involved in marketing. Our product allows companies to manage content planning, creation and distribution all in one place, store content and media in a shared repository, and receive in-depth insights into how content performs.

Founded in 1998, Aprimo has five offices internationally, including Chicago headquarters, and offers a flexible work-from-home/remote-work policy. Named a Leader in Digital Asset Management (DAM) and Marketing Resource Management by Forrester and winner of the 2021 Tech Cares Award for our work with Aprimo HELPS, we build on the power of our people to make an impact both in our industry and in our communities.

The Business Development Representative (BDR) will work with Demand Generation to assist Account Executives (AE) to drive new business revenue. Responsibilities include:

• Working with marketing and Account Executives to create and drive a nurture program to support pipeline development.
• Building targeted lists for outreach using ZoomInfo, Cognism and Salesforce.
• Identifying business challenges through structured discovery conversations, aligning their challenges with the values and outcomes Aprimo can provide.
• Generating high-quality first-time appointments per month for your Account Executive to attend.
• Maintaining a qualified opportunity pipeline that exceeds 3x of the team annual quota.
• Utilising existing networks and relationships to build new business.
• Documenting information on each opportunity through Aprimo’s SFDC CRM tool while recording/maintaining next steps/actions.

Qualifications:

• A minimum of 1-year experience in a similar role within a software provider, SaaS, digital or technical sales environment.
• 1-2 years of related experience (marketing, sales, consulting, business process).
• Fluency in English is required.
• Proven track record of generating opportunities in a purely new business BDR/MDR role – strong performance against target.

Additional Successful Qualities:

• The ability to focus on identifying and selling to business challenges, not just the technology.
• The ability to demonstrate understanding of the digital landscape and importance of multi-channel communications.
• An agile mind and a person who thrives in a fast-moving sales environment.
• Proven business development success through effective use of core sales tools: Salesforce, Intent, LinkedIn SalesNav, ZoomInfo, Microsoft Office etc.
• Capability of understanding customer pain points, requirements and correlating potential business to value that can be provided.

We offer a diverse environment that promotes DEI efforts, values multiple perspectives and fresh thinking, including Aprimo HELPS, an employee resource group (ERG) dedicated to giving back to our local communities. Through its relaxed environment, Aprimo embodies a more casual “Silicon Valley” atmosphere with a casual dress code that fosters a creative and free-thinking approach to problem solving and business solutions.

Flexible work schedules allow employees to attend to personal matters, creating a deeply rewarding work-life balance. In a recent internal survey, 89% of staff cited work-life balance as being one of the most rewarding aspects of working at Aprimo!

Aprimo employs a “choose your own adventure” approach to career advancement, emphasising an organic approach to career development where employees can transition into newly created roles or other departments based on their interests.

For additional learning and development, we recently rolled out Udemy, an online learning platform featuring over 200,000 courses on a wide variety of business topics.

Ranked #1 in AI Metadata & Search by Forrester, Aprimo sits on the cutting-edge of technology, incorporating AI into our product offerings. Our AI-powered content operations platform helps to optimise the creative process and improve user experience with better search, recommendations, categorisation and summarisation.

Aprimo provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, colour, religion, sex, gender identification, national origin, age, disability or genetics. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Aprimo is required to make a reasonable accommodation to the known disability of a qualified applicant or employee if it would not impose an 'undue hardship' on the operation of the employer's business.