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- Tasks: Support product marketing initiatives and collaborate with teams to launch AI-driven finance solutions.
- Company: Join AppZen, a leader in autonomous spend-to-pay software used by Fortune 500 companies.
- Benefits: Enjoy flexible remote work options and the potential for contract extension or permanent hire.
- Why this job: Be part of a dynamic team transforming complex tech into compelling messaging in a fast-paced environment.
- Qualifications: 3+ years in product marketing, strong communication skills, and experience in B2B SaaS preferred.
- Other info: This is a 3–6 month contract role with opportunities for growth.
The predicted salary is between 36000 - 60000 £ per year.
AppZen is the leader in autonomous spend-to-pay software. Its patented artificial intelligence accurately and efficiently processes information from thousands of data sources so that organizations can better understand enterprise spend at scale to make smarter business decisions. It seamlessly integrates with existing accounts payable, expense, and card workflows to read, understand, and make real-time decisions based on your unique spend profile, leading to faster processing times and fewer instances of fraud or wasteful spend. Global enterprises, including one-third of the Fortune 500, use AppZen’s invoice, expense, and card transaction solutions to replace manual finance processes and accelerate the speed and agility of their businesses.
AppZen is seeking a contract Product Marketing Specialist to support our Product Marketing team during a critical growth phase. In this role, you will partner closely with Marketing, Product, and GTM teams to help plan, execute, and optimize product marketing initiatives that showcase the value of our AI-driven finance solutions. This is a great opportunity for a hands-on marketer who thrives in B2B SaaS environments and enjoys turning complex tech into compelling messaging. This role reports to the SVP of Product Marketing. This is a 3–6 month contract role with potential for extension or permanent hire.
What You’ll Do:
- Go-to-Market Support: Support planning and execution of product and feature launches across key channels. Help coordinate internal and external launch communications, including sales enablement materials and customer-facing messaging. Collaborate with cross-functional teams (Product, Sales, CS, and Demand Gen) to ensure alignment and consistency across go-to-market efforts.
- Messaging & Positioning: Assist in refining and documenting messaging frameworks and product value propositions. Translate product capabilities into clear, differentiated messaging tailored to target personas. Maintain and update competitive positioning and battlecards.
- Market & Customer Insights: Conduct research and synthesize market trends, customer needs, and competitive dynamics. Help gather voice-of-customer insights to inform messaging, content, and campaign direction. Support the analysis of product usage data and feedback to optimize positioning and identify new opportunities.
- Content & Campaign Collaboration: Work with marketing stakeholders to create collateral such as product one-pagers, solution briefs, web copy, and sales decks. Contribute to cross-channel campaign planning by providing product-focused input and messaging guidance.
What We’re Looking For:
- 3+ years of experience in product marketing, preferably in B2B SaaS.
- Strong communicator with a knack for simplifying technical concepts for business audiences.
- Experience supporting product launches or go-to-market programs.
- Familiarity with Finance, P2P, S2P, or enterprise automation software is a plus.
- Self-starter with strong project management skills and the ability to juggle multiple tasks.
- Comfortable working in a fast-paced, collaborative, and remote environment.
We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit, and business need.
Product Marketing Specialist (3–6 Month Assignment) employer: AppZen
Contact Detail:
AppZen Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Specialist (3–6 Month Assignment)
✨Tip Number 1
Familiarise yourself with AppZen's products and the AI-driven finance solutions they offer. Understanding their unique selling points will help you articulate how your skills can contribute to their product marketing initiatives.
✨Tip Number 2
Network with professionals in the B2B SaaS space, especially those who have experience in product marketing. Engaging with industry peers can provide insights into best practices and may even lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully supported product launches or go-to-market strategies in the past. Highlighting your hands-on experience will demonstrate your capability to thrive in a fast-paced environment.
✨Tip Number 4
Stay updated on market trends and competitive dynamics within the finance and automation sectors. Being knowledgeable about current challenges and opportunities will allow you to contribute valuable insights during discussions with the team.
We think you need these skills to ace Product Marketing Specialist (3–6 Month Assignment)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Product Marketing Specialist position. Tailor your application to highlight relevant experience in product marketing, especially in B2B SaaS.
Craft a Compelling CV: Your CV should clearly showcase your 3+ years of experience in product marketing. Emphasise any experience with product launches or go-to-market strategies, and ensure it reflects your ability to simplify technical concepts for business audiences.
Write a Strong Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Highlight specific examples of how you've contributed to product marketing initiatives in the past, particularly in fast-paced environments.
Showcase Relevant Skills: Make sure to mention any familiarity with finance, P2P, S2P, or enterprise automation software. This will demonstrate your understanding of the industry and your ability to contribute effectively from day one.
How to prepare for a job interview at AppZen
✨Understand the Product
Before your interview, make sure you have a solid understanding of AppZen's products and how they integrate with existing finance processes. Familiarise yourself with their AI-driven solutions and think about how you can communicate their value effectively.
✨Showcase Your B2B SaaS Experience
Highlight your previous experience in B2B SaaS environments during the interview. Be prepared to discuss specific product marketing initiatives you've worked on, especially those involving product launches or go-to-market strategies.
✨Prepare for Technical Questions
Since the role involves simplifying complex tech concepts, be ready to answer questions that assess your ability to translate technical features into compelling messaging. Practice explaining technical terms in layman's language.
✨Demonstrate Collaboration Skills
This position requires working closely with various teams. Prepare examples of how you've successfully collaborated with cross-functional teams in the past, particularly in marketing, product, and sales contexts.
