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- Tasks: Drive B2B SaaS marketing initiatives and manage exciting field marketing events.
- Company: Join AppZen, a leader in autonomous spend-to-pay software with a dynamic culture.
- Benefits: Flexible work schedule, competitive pay, and opportunities for professional growth.
- Why this job: Make an impact in a fast-paced environment while enhancing your marketing skills.
- Qualifications: Mid-level B2B marketing experience, especially in SaaS, and strong project management skills.
- Other info: Work 20-32 hours per week with a mix of office and remote work.
The predicted salary is between 36000 - 60000 £ per year.
AppZen is the leader in autonomous spend-to-pay software. Its patented artificial intelligence accurately and efficiently processes information from thousands of data sources so that organizations can better understand enterprise spend at scale to make smarter business decisions. It seamlessly integrates with existing accounts payable, expense, and card workflows to read, understand, and make real-time decisions based on your unique spend profile, leading to faster processing times and fewer instances of fraud or wasteful spend. Global enterprises, including one-third of the Fortune 500, use AppZen's invoice, expense, and card transaction solutions to replace manual finance processes and accelerate the speed and agility of their businesses.
We're seeking an experienced Marketing Manager to join our team on a 6-9 month assignment. This role will be instrumental in driving our B2B SaaS marketing initiatives, with a particular focus on field marketing activities while managing broader marketing responsibilities. The position involves occasional regional travel within the EMEA region to support events and customer engagements.
Key Responsibilities- Develop and execute integrated marketing campaigns across digital and traditional channels, with a strong emphasis on field marketing events and programs.
- Plan and manage industry events, roadshows, and customer meetups to drive brand awareness and lead generation.
- Create, localize and manage product marketing assets, including sales enablement materials, product collateral, and customer-facing documentation.
- Design, execute, and measure multi-channel marketing campaigns aligned with business objectives.
- Plan, coordinate, and host webinars, including content development, speaker management, and follow-up activities.
- Collaborate with sales teams to create effective account-based marketing strategies.
- Oversee marketing content development, including case studies, whitepapers, and promotional materials.
- Manage and optimize digital marketing channels, including email campaigns and social media.
- Track, analyze and report marketing metrics to measure campaign effectiveness and ROI.
- Work closely with product teams to develop compelling messaging and positioning.
- Travel to regional events and customer sites as needed (approximately 1-2 days per month).
- Mid-level B2B marketing experience, with a focus on SaaS industry.
- Proven track record in field marketing and event management.
- Experience in product marketing and campaign development.
- Strong understanding of digital marketing channels and best practices.
- Experience in developing and executing integrated marketing campaigns.
- Demonstrated ability in webinar management and execution.
- Excellent project management and organizational skills.
- Outstanding communication and interpersonal abilities.
- Bachelor's degree in Marketing, Business, or related field.
- Ability and willingness to travel within the UK.
- Experience with marketing automation platforms and CRM systems.
- Knowledge of marketing analytics tools and data-driven decision making.
- Previous experience in a SaaS company.
- Understanding of account-based marketing strategies.
- Experience with webinar platforms and virtual event management.
- 20-32 hours per week.
- Two days per week in London office (required), two days remote.
- Additional remote work as needed.
- Flexibility to occasionally attend evening events.
- Travel requirements: Regional UK travel approximately 1-2 days per month.
We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit and business need.
Marketing Manager - 6-9 Month Assignment in London employer: AppZen, Inc.
Contact Detail:
AppZen, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - 6-9 Month Assignment in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage with potential employers on social media. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We want to show that we’re not just a good fit for the role, but also for the team. Tailor your answers to reflect how our skills align with their needs.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way in keeping us top of mind. Let them know we appreciate the opportunity and are excited about the possibility of joining their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure our application gets seen. Plus, we often have exclusive roles listed there that might not be found elsewhere.
We think you need these skills to ace Marketing Manager - 6-9 Month Assignment in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role. Highlight your B2B SaaS experience and any field marketing successes you've had. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing and how you can contribute to our team. Be sure to mention specific campaigns or projects that showcase your expertise.
Showcase Your Metrics: When discussing your past roles, include metrics that demonstrate your impact. Whether it's increased lead generation or improved campaign ROI, we love to see numbers that back up your achievements!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at AppZen, Inc.
✨Know Your Stuff
Before the interview, dive deep into AppZen's products and services. Understand their AI-driven spend-to-pay software and how it integrates with existing workflows. This knowledge will help you demonstrate your enthusiasm and show that you're genuinely interested in the role.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your B2B marketing experience, especially in the SaaS industry. Be ready to discuss successful campaigns you've executed, particularly in field marketing and event management, as these are key responsibilities for the position.
✨Ask Smart Questions
Think of insightful questions to ask during the interview. Inquire about their current marketing strategies or how they measure campaign effectiveness. This not only shows your interest but also gives you a chance to demonstrate your understanding of marketing metrics and analytics.
✨Be Ready to Travel
Since the role involves regional travel, be prepared to discuss your flexibility and willingness to travel within the UK. Share any relevant experiences where you've successfully managed travel for events or customer engagements, showcasing your organisational skills.
