Sales Development Representative / Appointment Setter in Leeds

This company is a strategic consultancy and service provider that specializes in building high-impact partnerships between leading brands and innovative technology platforms. They focus on bridging the gap between complex digital ecosystems and business growth, helping clients navigate the evolving landscape of affiliate marketing, business development, and ecosystem management. By leveraging deep industry expertise and a data-driven approach, the team empowers organizations to scale their reach and unlock new revenue streams through collaborative ventures.

Working with this firm offers the opportunity to join a fast-paced, entrepreneurial environment where strategic thinking meets execution. The team is composed of seasoned experts who value agility and proactive problem-solving, making it an ideal place for professionals who enjoy tackling diverse challenges across multiple industries. Candidates can expect to work on high-stakes projects that directly influence the market trajectory of their clients while benefiting from a culture that prioritises professional growth and meaningful impact.

Role Overview

This is an opportunity for a high-performing Appointment Setter to join a growth-stage telemarketing specialist based in Leeds. The team is expanding its offshore operation to support a sophisticated B2B lead generation process that focuses on quality over quantity. This role is specifically designed for a sales professional who understands how to navigate complex organizations and engage Director-level stakeholders at large enterprises. The successful candidate will be responsible for executing personalized, non-scripted outreach to secure qualified sales meetings for clients. The team is currently seeking specialists with a deep background in the Telecommunications sector to handle mid-market campaigns where technical knowledge and credibility are paramount.

Key Responsibilities

• Execute high-volume outbound cold calling campaigns, averaging 180 dials per day with a focus on achieving 1.5 hours of daily talk time.
• Identify and engage Decision Makers (DMs) within large organizations using direct mobile outreach via tools such as Lusha or ZoomInfo.
• Utilize advanced sales techniques, including pattern interrupts and permission-based openers, to move past gatekeepers and avoid "pitch slapping."
• Qualify prospects using BANT (Budget, Authority, Need, Timeline) criteria to ensure all booked appointments meet "SAT" status, meaning the prospect joins the meeting and is fully qualified.
• Manage and maintain accurate data within Microsoft Office and relevant CRM systems.
• Consistently meet or exceed targets of 1 to 3 SAT meetings per day, depending on the specific client campaign.

Requirements

• A minimum of 3 years of experience in pure B2B cold calling, with a proven track record of booking meetings with enterprise-level Directors.
• At least 2 years of specific experience within the Telecommunications sector, particularly Mid-Market.
• Exceptional English communication skills (10/10 proficiency), with the ability to handle complex objections naturally.
• Strong proficiency in Microsoft Office.
• Proven ability to uncover pain points and solve problems rather than following a rigid script.
• Disciplined approach to remote work, adhering to 9:00 AM – 5:30 PM GMT working hours, Monday to Friday, with a 1-hour lunch break from 1:00 PM – 2:00 PM.

Nice to Haves

• Previous experience using Lusha or ZoomInfo for lead intelligence.
• Experience managing or mentoring junior remote team members, as there is potential for leadership progression.

What You'll Get

• Professional growth opportunities within a scaling company, including the potential to lead the remote division.
• A structured, professional environment with established processes and high-quality data.