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For Companies At a Glance
- Tasks: Translate complex product features into engaging messaging that drives revenue growth.
- Company: Join ApprovalMax, a leading FinTech company transforming finance management for 18,000+ businesses.
- Benefits: Enjoy competitive pay, 26 days off, and remote work flexibility.
- Why this job: Be part of an innovative team shaping the future of financial automation.
- Qualifications: Experience in B2B SaaS marketing and strong communication skills required.
- Other info: Dynamic environment with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
ApprovalMax is redefining how finance teams manage the Money Out cycle — from purchase orders and supplier bills to employee expense management. Trusted by 18,000+ businesses worldwide, our platform empowers companies to automate financial controls, ensure compliance, and scale efficiently. At the end of 2024, ApprovalMax secured a £10 million growth investment from Yttrium, a leading European technology investor. This funding marks the beginning of a new chapter in our journey — scaling our category leadership in Money Out automation, expanding enterprise capabilities, and accelerating product innovation.
ApprovalMax is looking for a commercially minded Product Marketing Associate to join our growing team. This role focuses on translating complex product capabilities into clear, compelling messaging that supports revenue growth across key markets. Reporting to the Head of Product Marketing, you will work closely with Product, Marketing, and Revenue teams to support go-to-market initiatives, with a particular focus on our QuickBooks Online (QBO) integration and the North American market. The role is hands-on and execution-oriented, contributing to campaigns, enablement materials, and product narratives that help teams communicate value effectively.
What You’ll Be Doing
- Support the execution of product marketing initiatives related to our QBO integration, in alignment with agreed global and regional GTM strategies.
- Develop a strong understanding of customer pain points and use cases within the North American market to inform messaging and positioning.
- Contribute to the rollout of product launches by preparing content and assets that clearly articulate customer value.
- Partner with Marketing teams to help shape campaign messaging, value propositions, and audience targeting.
- Create use-case-led narratives and content that support demand generation and conversion.
- Provide product messaging, market insights, and proof points to support top- and mid-funnel activities.
- Help maintain and optimise our presence on third-party review platforms (e.g. G2, Capterra).
- Collaborate with Digital and PLG teams to support improvements to the free trial experience, including onboarding content and in-app communications.
- Analyse trial performance data and contribute ideas for messaging or content improvements to support conversion.
- Develop and maintain enablement assets such as pitch decks, battle cards, and product collateral.
- Support trial-to-paid handover through clear, consistent messaging around value and differentiation.
- Monitor competitor positioning and contribute to regular competitive updates and materials.
- Assist with maintaining product marketing tools and AI-supported enablement resources.
Qualifications
Who You Are
- Experience working in a B2B SaaS environment (FinTech experience is a plus).
- Strong commercial awareness and an ability to connect product capabilities to customer outcomes.
- Comfortable working hands-on across content creation, messaging, and cross-functional collaboration.
- Clear, confident communicator with the ability to simplify complex topics.
- Adaptable and effective in a fast-moving scale-up environment.
Key Requirements
- Relevant experience in product marketing, demand generation, content, sales, or GTM roles.
- Strong written and verbal communication skills.
- Evidence of producing content or materials that support commercial outcomes.
- Familiarity with the North American market and/or the QuickBooks ecosystem is desirable.
Additional information
What we offer:
- Growing international business with 10,000+ subscribers
- Regular performance-based compensation reviews
- 26 days paid time off
- 1 additional day off for your Birthday
- Remote office assistance
- Service years recognition financial reward
Product Marketing Associate in London employer: ApprovalMax
Contact Detail:
ApprovalMax Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Associate in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at ApprovalMax or similar companies. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your product marketing projects. This is your chance to demonstrate how you can translate complex ideas into clear messaging, just like we do at StudySmarter.
✨Tip Number 3
Prepare for interviews by understanding the company’s products and their market. Dive deep into ApprovalMax's offerings and think about how you can contribute to their growth, especially with the QuickBooks Online integration.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're genuinely interested in being part of our journey at StudySmarter.
We think you need these skills to ace Product Marketing Associate in London
Some tips for your application 🫡
Know the Company: Before you start writing, take a moment to understand what ApprovalMax is all about. Dive into their mission and values, especially how they’re shaking up the finance world. This will help you tailor your application to show that you get what they’re doing.
Showcase Your Skills: Make sure to highlight your experience in product marketing and any B2B SaaS roles you've had. Use specific examples to demonstrate how your skills can directly contribute to their goals, especially around the QuickBooks Online integration.
Be Clear and Concise: When crafting your application, keep it straightforward. Use clear language to explain your past experiences and how they relate to the role. Remember, they want to see how you can simplify complex topics just like they do!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the process. Plus, we love seeing applications come in through our own channels!
How to prepare for a job interview at ApprovalMax
✨Know Your Product Inside Out
Before the interview, make sure you have a solid understanding of ApprovalMax's platform and its features, especially the QuickBooks Online integration. Familiarise yourself with how it addresses customer pain points in the North American market. This will help you articulate how your skills can contribute to their product marketing initiatives.
✨Showcase Your B2B SaaS Experience
Be ready to discuss your previous experience in a B2B SaaS environment, particularly any roles related to product marketing or demand generation. Prepare specific examples of how you've successfully connected product capabilities to customer outcomes, as this aligns perfectly with what ApprovalMax is looking for.
✨Prepare Compelling Messaging Examples
Think about instances where you've developed clear and compelling messaging for campaigns or product launches. Bring examples of content you've created that simplified complex topics, as this will demonstrate your ability to communicate effectively, which is crucial for the role.
✨Understand the Competitive Landscape
Research competitors in the Money Out automation space and be prepared to discuss their positioning. Showing that you can monitor and analyse competitor strategies will highlight your commercial awareness and adaptability, traits that are essential for success in a fast-moving scale-up environment like ApprovalMax.
