At a Glance
- Tasks: Own and enhance flagship products, focusing on customer needs and AI integration.
- Company: Join ApprovalMax, a growing international business transforming accounts payable automation.
- Benefits: Competitive pay, generous leave, home office support, and wellness reimbursements.
- Other info: Remote work available for applicants in the UK, Serbia, Moldova, or Portugal.
- Why this job: Make a real impact in a dynamic role with cutting-edge AI technology.
- Qualifications: 3+ years in B2B SaaS product management and experience with AI features.
The predicted salary is between 60000 - 75000 £ per year.
The Company ApprovalMax is looking for a Product Manager to own two flagship products: ApprovalMax for Xero and ApprovalMax for QuickBooks Online. These are the company’s core revenue drivers, serving 20,000+ businesses across 70+ countries with accounts payable automation.
The Role Currently, product management is handled alongside technical product leadership by one person. We’re splitting those responsibilities to go deeper on both sides. As a Product Manager you will own the market-facing half, understand customers, decide what to build and why, measuring whether it worked, and coordinate with Marketing and Customer Success. AI is a committed product direction, not an experiment. Engineering capacity is being invested in AI features, agentic flows, generative capabilities, ML-driven automation, and you’ll own the AI roadmap for these two products, as part of the broader product backlog. Remote — applicants must be based in the UK, Serbia, Moldova or Portugal.
What You’ll Do:
- Own the product backlog for both core products — define priorities, produce Feature Cards, and make trade-off decisions grounded in customer impact and business value.
- Talk to customers directly. Understand AP workflows, pain points, and unmet needs. Develop and improve feedback channels (Canny, Intercom, CS escalations).
- Define success metrics before building, then use Amplitude, Databricks, and PowerBI to measure adoption, usage, and business impact after launch.
- Coordinate with Marketing on positioning, launch planning, and enablement. Work with Customer Success on post launch adoption, retention insights and roadmap visibility.
- Define and prioritise AI use cases for the product. Build the customer trust narrative for AI with risk-averse accountants and bookkeepers.
- Work in close daily partnership with the Technical Product Lead, with shared accountability for outcomes.
Must Have's:
- 3+ years of product management experience in B2B SaaS.
- Demonstrable experience of owning a product backlog and making prioritisation decisions independently.
- Track record of using product analytics to defend or change a prioritisation decision — not just producing dashboards.
- Has shipped at least one AI-powered feature in B2B SaaS, or has run discovery that validated AI use cases with customers and translated them into a Feature Brief.
- Experience conducting customer research and translating findings into product decisions.
- Strong written and verbal communication in English. Effective in distributed, remote teams across time zones.
Nice to Have:
- Experience in accounting, finance, or AP automation software.
- Familiarity with the Xero or QuickBooks Online ecosystem.
- Experience in a product org that has transitioned to AI-first development practices.
This Role Is Not For You If:
- You’re uncomfortable with ambiguity — some processes are still forming and you’ll build structure as you go.
- You need a large support team. This is a lean setup, no dedicated researchers, analysts, or program managers.
- You prefer strategy decks over execution. This role means writing Feature Cards, analysing data, and talking to customers, not directing from a distance.
What We offer:
- Growing international business with 10,000+ subscribers.
- Regular performance-based compensation reviews.
- Generous annual leave entitlement & 1 additional birthday day leave.
- Home office setup reimbursement.
- Health & Wellness reimbursement support.
Product Manager in London employer: ApprovalMax
ApprovalMax is an exceptional employer that fosters a dynamic and innovative work culture, particularly for the Product Manager role. With a commitment to AI-driven product development and a focus on employee growth, we offer regular performance-based compensation reviews, generous annual leave, and support for home office setups. Join us in a remote environment where your contributions directly impact over 20,000 businesses globally, while enjoying the flexibility and benefits of working from the UK, Serbia, Moldova, or Portugal.
StudySmarter Expert Advice🤫
We think this is how you could land Product Manager in London
✨Tip Number 1
Get to know the company inside out! Research ApprovalMax, their products, and their market. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral!
✨Tip Number 3
Prepare for interviews by practising common product management scenarios. Think about how you'd handle customer feedback or prioritise features. We want to see your thought process in action!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at ApprovalMax.
We think you need these skills to ace Product Manager in London
Some tips for your application 🫡
Show Your Passion for Product Management:When you’re writing your application, let your enthusiasm for product management shine through! We want to see how much you care about understanding customers and making their lives easier with great products.
Be Specific About Your Experience:Don’t just list your past roles; tell us about the specific projects you’ve worked on. Highlight your experience with product backlogs, AI features, and customer research. We love details that show how you’ve made an impact!
Use Clear and Concise Language:Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and fluff. Make it easy for us to see why you’re a great fit for the role!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates from our team!
How to prepare for a job interview at ApprovalMax
✨Know Your Products Inside Out
Before the interview, make sure you thoroughly understand ApprovalMax for Xero and QuickBooks Online. Familiarise yourself with their features, benefits, and how they solve customer pain points. This will help you speak confidently about how you can contribute to their success.
✨Showcase Your Customer Engagement Skills
Be prepared to discuss your experience in talking to customers and gathering feedback. Highlight specific examples where you've translated customer insights into product decisions. This is crucial for a role that involves understanding AP workflows and addressing unmet needs.
✨Demonstrate Your Analytical Mindset
Since you'll be using tools like Amplitude and PowerBI, come ready to discuss how you've used product analytics in the past. Share instances where your data-driven decisions led to successful outcomes, and be ready to explain your thought process behind prioritisation.
✨Embrace the AI Conversation
Given the focus on AI in this role, brush up on your knowledge of AI-powered features in B2B SaaS. Be ready to discuss any relevant experience you have, whether it's shipping an AI feature or validating use cases with customers. Show that you're excited about the potential of AI in product management.
