Content & Social Creative – Beauty (M/F) – London
About the Role
Our client, a leading beauty and luxury brand, is looking for a Content & Social Creative to develop engaging digital content and strengthen the brand’s presence across social platforms.
As a creative storyteller with a strong understanding of digital culture, you will create innovative content concepts that resonate with audiences while maintaining the brand’s identity and creative direction.
Key Responsibilities
- Develop the creative content strategy across social platforms including Instagram, TikTok, YouTube and emerging channels.
- Create innovative social campaigns, content concepts and digital activations aligned with the brand identity.
- Develop engaging formats including short-form videos, storytelling content, influencer campaigns, tutorials and editorial assets.
- Create moodboards, creative recommendations and visual guidelines.
- Work closely with marketing, brand, communication, influencer and e-commerce teams.
- Manage content production with internal teams and external partners (photographers, videographers, creators and agencies).
- Identify emerging trends, cultural moments and new social media opportunities.
- Monitor content performance and use insights to improve future campaigns.
- Ensure brand consistency across all digital touchpoints.
About You
- Degree in Marketing, Communications, Digital Media, Creative Direction or a related field.
- Proven experience creating social and digital content, ideally within beauty, luxury, fashion or lifestyle industries.
- Strong understanding of social media platforms, trends and consumer behaviours.
- Ability to develop creative concepts and translate brand stories into engaging content.
- Strong visual sensitivity and passion for beauty culture.
- Comfortable using creative tools (Adobe Creative Suite, video editing tools or equivalent).
- Creative, curious and highly connected to digital trends.
Why Join?
- Join an ambitious beauty brand with a strong creative identity.
- Shape the brand’s social presence and digital storytelling.
- Work on highly visible and innovative campaigns.
- Be part of a creative environment at the intersection of beauty, culture and technology.
Content & social creative beauty London M/F employer: Approach People
Approach People offers a dynamic work environment where creativity and innovation are highly valued. Employees have the opportunity to work on diverse projects across various sectors, including retail and beauty, allowing for professional growth and skill development. The company fosters collaboration among teams, ensuring that all voices are heard and contributing to a supportive workplace culture.
