Head of FMCG Packaging Design (M/F) – London
About the Role
Our client, a creative agency specialising in brand identity and packaging design, is looking for a Head of Packaging Design to lead the creative direction of packaging projects for leading FMCG brands.
You will be responsible for shaping the agency’s creative approach, mentoring a team of designers and delivering impactful packaging solutions that combine consumer insight, brand strategy and commercial objectives.
Key Responsibilities
- Define and lead the creative packaging strategy for FMCG brands across multiple categories.
- Manage, inspire and develop a team of packaging designers.
- Oversee packaging concepts from initial brief through to final artwork and production.
- Translate consumer insights and brand challenges into strong creative solutions.
- Present and defend creative recommendations with clients and stakeholders.
- Ensure brand consistency and relevance across different markets and consumer audiences.
- Collaborate with strategy, account management, production and marketing teams.
- Monitor market trends, consumer behaviours and packaging innovations.
- Ensure designs meet technical, manufacturing, budget and sustainability requirements.
About You
- Degree in Graphic Design, Packaging Design, Art Direction or a related field.
- Proven experience in packaging design, ideally gained within a branding or creative agency environment.
- Strong portfolio showcasing successful packaging identities and commercially impactful design solutions.
- Experience managing or mentoring creative teams.
- Strong understanding of branding, consumer behaviour and market-driven design.
- Good knowledge of packaging production processes, materials and technical constraints.
- Strategic thinker with strong creative leadership and excellent communication skills.
Why Join?
- Join a leading creative agency working with high-profile consumer brands.
- Lead diverse packaging projects with strong commercial and creative impact.
- Inspire and develop a talented creative team.
- Work at the intersection of creativity, innovation and brand strategy.
Head of FMCG packaging design M/F employer: Approach People
Approach People offers a dynamic work environment where creativity and innovation are highly valued. Employees have the opportunity to work on diverse projects across various sectors, including retail and beauty, allowing for professional growth and skill development. The company fosters collaboration among teams, ensuring that all voices are heard and contributing to a supportive workplace culture.
