Marketing & Social Media Executive in Manchester

Overview: The Talent Acquisition Executive at Apprentify is a marketing, social media and events role for pro-manchester. You will help promote events, membership and the brand across multiple platforms, creating engaging content and growing online communities. Full training will be provided on internal systems; enthusiasm, creativity and a willingness to learn are essential.

Key Responsibilities

• Marketing, Content & Communications
  • Manage and update the pro-manchester Newsroom and Blog.
  • Liaise with internal teams, members and external contributors to source and curate content.
  • Assess and report on newsroom and website performance, using insights to inform content strategy.
  • Write and produce PR, opinion pieces and promotional copy aligned with the pro-manchester brand.
  • Manage relationships with media partners and third-party suppliers.
  • Develop, implement and execute marketing campaigns for key events and initiatives across the pro-manchester calendar.
  • Produce and coordinate online and offline marketing materials, including brochures, presentations and event collateral.
  • Ensure all content is accurate, on-brand and proofread to a high standard.
  • Support the promotion of pro-manchester membership, business development products.
• Social Media & Digital Channels
  • Manage and grow pro-manchester’s social media accounts (including LinkedIn, Instagram and other relevant platforms).
  • Plan, schedule and monitor daily social media content, ensuring consistent tone and messaging.
  • Create engaging social content including copy, graphics, short-form video and photography.
  • Capture live content at events, including photos, videos, quotes and behind-the-scenes moments.
  • Write and publish post-event content such as blogs, recaps and highlight posts.
  • Engage with online audiences through comments, messages and reactions to build community.
  • Set up and develop new social or digital channels that could benefit pro-manchester and expand reach.
  • Monitor social media performance and provide insights and recommendations for growth.
• Email Marketing
  • Manage the email marketing schedule for events, brand activity and membership communications.
  • Prepare and distribute weekly and monthly newsletters.
  • Create targeted email campaigns using Cvent and Mailchimp.
  • Maintain and update the e-marketing database, ensuring GDPR compliance.
  • Track and assess email campaign performance to optimise engagement and conversion.
• Website Management
  • Manage and update the pro-manchester website and key event microsites.
  • Improve website content, usability and conversion points.
  • Support site builds and digital marketing projects to maximise sales and engagement opportunities.
• Events & Event Marketing
  • Support the marketing and delivery of major pro-manchester events, including handling event bookings, amendments and cancellations.
  • Prepare event badges, QR codes and supporting materials.
  • Create event slides, presentations and promotional assets.
  • Set up and manage LinkedIn event pages and promotional posts.
  • Send direct email communications to promote events and increase attendance.
  • Attend events to provide on-site support and capture content for marketing use.
  • Work closely with Event Managers, the COO and CEO to ensure messaging supports ticket sales and sponsorship objectives.

Entry requirements

• 5 GCSEs grade A*-C/9-4 or equivalent (including English and Maths).

Skills Required

• Creative content writer.
• Strong written communication and copywriting skills.
• Confident creating content across digital platforms, including social media and email.
• Experience using design tools such as Canva.
• Comfortable capturing content at live events using a smartphone or camera.
• Organised, detail-oriented and able to manage multiple projects at once.
• Proactive, creative and keen to learn.
• Strong interpersonal skills and confidence working with a wide range of stakeholders.
• Calmness in a highly pressurised environment.
• Aptitude to learn new software such as marketing automation, email providers, social media management tools and analytics tools.
• Good administration and IT skills – excellent understanding of MS Office.

Personal Qualities

• The ability to work alone or in a team with positivity, motivation and enthusiasm.

Things to consider

• Salary: 20-22k per annum, depending on experience. Some evenings may require additional hours for events. There is an option to work from home on Mondays and Fridays, subject to there being no events or event prep on that day.
• The first step in this role is to progress into a Manager position, taking on increased responsibility for campaigns, strategy, and team coordination.