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For Companies At a Glance
- Tasks: Lead the marketing transformation and build a scalable demand generation engine.
- Company: Fast-growing B2B SaaS company with a strong UK and expanding US presence.
- Benefits: Competitive salary, growth opportunities, and a dynamic work environment.
- Why this job: Shape the future of marketing in a thriving tech company and make a real impact.
- Qualifications: Proven B2B SaaS marketing experience and strong leadership skills.
- Other info: Collaborative culture with opportunities for personal and professional development.
The predicted salary is between 36000 - 60000 ÂŁ per year.
About The Company
We are a fast‑growing B2B SaaS company providing an end‑to‑end cloud retail platform for specialist retail sectors including Cycle, Equestrian and Outdoor. With a strong UK customer base and an expanding presence in the US and other international markets, the business is entering its next phase of growth following recent investment. As part of this evolution, we are strengthening our marketing capability to build a scalable, commercially accountable go‑to‑market engine.
About the Role
We are now seeking a Head of Marketing to lead this transformation and develop a modern, high‑performance SaaS marketing function.
Role Purpose
The Head of Marketing will take full ownership of the marketing function and build a predictable, scalable demand engine across the US, UK and other international markets. This is a hands‑on leadership role and is well suited to an ambitious Senior Marketer or current Head of Marketing. The successful candidate will work closely with Sales, Product and Customer Success, reporting to the Director.
Key Responsibilities
- Demand Generation and Pipeline Growth: Build and manage a full‑funnel demand generation engine to support revenue targets. Lead acquisition activity across paid, organic, partner and industry channels. Run performance marketing programs, including testing, optimisation and attribution. Establish clear pipeline metrics, reporting, forecasting and CAC guardrails.
- Positioning, Messaging and Go‑To‑Market: Refine ICPs for UK, US and Australian segments. Cleanse the CRM data to identify ICPs in the database. Develop clear, differentiated SaaS positioning and value propositions. Align messaging across Sales, Product and Customer Success with a focus on ICP pain points and the value prop.
- Analytics: Improve CRM, automation and lifecycle management. Implement lead scoring, segmentation, nurture flows and lifecycle programs. Build dashboards and reporting to provide transparency on performance. Introduce effective processes, governance and marketing rhythms.
- Leadership and Team Development: Lead, coach and develop the existing marketing team (currently two people). Provide clarity in roles, routines, expectations and workflows. Foster a culture of curiosity, learning, critical thinking and accountability. Identify future hiring needs and contribute to team shaping as the function scales.
- Cross‑Functional Collaboration: Partner with Sales to align MQL, SQL and opportunity definitions and improve pipeline flow. Support Product with market insight, release communications and launch frameworks. Support Customer Success with lifecycle communications and expansion initiatives. Work with the US team to adapt and execute international go‑to‑market strategies.
Essential Required Experience
- Successful experience in B2B SaaS marketing, with a clear understanding of what drove that success.
- Demonstrable experience contributing to or owning pipeline creation.
- Hands‑on experience in performance marketing and acquisition channels.
- Strong working knowledge of CRM, marketing automation and analytics. We use Microsoft Dynamics 365 CRM.
- Experience working closely with Sales teams and supporting revenue‑generating motions.
- Experience managing or mentoring at least one direct report.
- Evidence of executing campaigns as well as setting strategy.
- Experience delivering digital marketing campaigns and engaging with social media to build brand presence, with the ability to coach and develop the team in this area.
Desirable
- Experience supporting UK and US go‑to‑market approaches.
- Experience working with volume opportunity generation in the SME segment.
- Experience in retail tech, e‑commerce platforms or similar sectors.
- Knowledge of subscription economics (CAC, LTV, NRR, pipeline velocity).
- Familiarity with StoryBrand or similar communication frameworks.
- Familiarity with Gap Selling or similar consultative but volume suitable sales technique.
Key Competencies
- Curiosity: Proactively seeks insight and understands customer motivations.
- Critical Thinking: Makes evidence‑based decisions and challenges assumptions.
- Empathy: Understands stakeholders and customers, and leads with emotional intelligence.
- Problem Solving: Brings clarity and structure to complex challenges.
- Leadership: Provides direction, development and trust‑based management to the team.
- Creativity: Generates fresh approaches to campaigns, messaging and GTM activities.
- Deliberate Learning: Continuously develops marketing knowledge and capability.
- Business Acumen: Understands commercial drivers including CAC, LTV, churn and pipeline.
- Coachability: Adapts well to feedback and iterates for improvement.
Success Measures (12–18 Months)
- Predictable and scalable pipeline contribution across UK and US markets.
- Clear, compelling and consistent SaaS positioning and messaging.
- Improved funnel efficiency and CAC performance.
- A confident, structured and well‑managed marketing team.
- Strong cross‑functional alignment with Sales, Product and Customer Success.
- Mature reporting and attribution models embedded into the business.
- A replicable playbook for ongoing marketing growth.
Head of Marketing (HF1309243) in Manchester employer: Apprentify
Contact Detail:
Apprentify Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing (HF1309243) in Manchester
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing achievements and campaigns. This is a great way to demonstrate your expertise and make a lasting impression on potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their marketing strategies and be ready to discuss how you can contribute to their growth. Tailor your answers to show you’re the perfect fit for their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Head of Marketing (HF1309243) in Manchester
Some tips for your application 🫡
Show Your SaaS Savvy: Make sure to highlight your experience in B2B SaaS marketing. We want to see how you've driven success in this area, so share specific examples that showcase your skills and achievements.
Be Data-Driven: Since we’re all about building a predictable demand engine, include metrics and results from your past campaigns. Show us how you’ve used analytics to improve performance and drive pipeline growth.
Tailor Your Messaging: Align your application with our key responsibilities. Use the same language as the job description to demonstrate that you understand what we’re looking for and how you can contribute to our goals.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates from our team!
How to prepare for a job interview at Apprentify
✨Know Your Numbers
As a Head of Marketing, you'll need to demonstrate your understanding of key metrics like CAC, LTV, and pipeline velocity. Brush up on these concepts and be ready to discuss how you've used them to drive success in previous roles.
✨Showcase Your Leadership Style
This role involves leading a team, so be prepared to talk about your leadership approach. Share examples of how you've developed team members, fostered a culture of learning, and managed performance effectively.
✨Be Ready for Cross-Functional Collaboration
You'll be working closely with Sales, Product, and Customer Success teams. Think of specific instances where you've successfully collaborated across departments to achieve marketing goals, and be ready to share those stories.
✨Demonstrate Your Creativity
The company is looking for fresh approaches to campaigns and messaging. Prepare to discuss innovative marketing strategies you've implemented in the past, and how you can bring that creativity to their SaaS marketing function.
