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- Tasks: Drive sales performance through coaching, training, and enablement for new business teams.
- Company: Join a dynamic tech company focused on innovation and growth.
- Benefits: Competitive salary, flexible work options, and opportunities for professional development.
- Why this job: Make a real impact by shaping the future of sales excellence in a collaborative environment.
- Qualifications: Experience in B2B sales training and strong understanding of modern sales methodologies.
- Other info: Fast-paced, high-growth SaaS environment with excellent career advancement potential.
The predicted salary is between 60000 - 80000 £ per year.
We are seeking an experienced, high-impact Sales Trainer & Coach to support our Regional Vice President (RVP) of New Logo Sales in AMER and EMEA/APAC. This role is focused on driving performance across the new business sales team through structured enablement, hands‐on coaching, and continuous capability development. You will play a critical role in accelerating ramp time, improving win rates, strengthening pipeline quality, and embedding consistent sales excellence across the region. This is a highly collaborative role partnering closely with Sales Leadership, Marketing, RevOps, and Product/Product Marketing.
Sales Coaching & Performance Support
- Partner directly with the RVP to drive execution of the new logo sales strategy.
- Deliver 1:1 and team coaching for Account Executives.
- Support deal strategy, qualification discipline, and opportunity progression.
- Observe calls and meetings; provide structured, actionable feedback.
- Feedback on market messaging and product/competitors to the business.
- Identify skill gaps and implement targeted improvement plans.
- Cover business performance meetings in the absence of RVP.
Enablement & Training
- Design and deliver onboarding programs for new sales hires.
- Develop and facilitate ongoing skills training (e.g., discovery, value articulation, objection handling, negotiation, closing).
- Embed consistent sales methodology and qualification frameworks.
- Create enablement materials, playbooks, battlecards, and training assets.
- Reinforce messaging and positioning in alignment with Marketing and Product.
Pipeline & Revenue Impact
- Support pipeline inspection and forecast accuracy alongside the RVP.
- Identify patterns in lost deals and implement corrective enablement actions.
- Help improve conversion rates at each stage of the funnel.
- Drive adoption of CRM best practices and sales tools.
Performance Measurement & Continuous Improvement
- Track effectiveness of training initiatives through defined KPIs (win rates, ramp time, quota attainment, sales cycle length).
- Gather feedback from the sales team to continuously refine programs.
- Stay current on modern sales methodologies and B2B best practices.
Skills & Experience
- Previous experience and evidence of high performance B2B enterprise sales (preferably new logo acquisition).
- Proven experience in sales training, enablement, or coaching roles.
- Strong understanding of modern sales methodologies (e.g., MEDDPICC).
- Experience of working with Salesforce, Clari would be an advantage.
- Confident without ego. Can challenge constructively.
- Experience supporting senior sales leadership.
- Ability to coach across varying levels of performance and tenure.
- Strong facilitation and presentation skills.
- Analytical mindset with ability to translate data into performance insights.
- Thinks like a future VP, not a former rep.
- Experience working in a high-growth SaaS or technology environment preferred.
Sales Enablement Lead (HF1321431) in London employer: Apprentify
Contact Detail:
Apprentify Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Enablement Lead (HF1321431) in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who work at companies you're interested in. A friendly chat can lead to insider info and even referrals that could get your foot in the door.
✨Tip Number 2
Prepare for interviews by practising common questions and scenarios related to sales enablement. We recommend role-playing with a friend or using online resources to sharpen your skills. The more you practice, the more confident you'll feel!
✨Tip Number 3
Showcase your expertise! Create a portfolio of your past successes in sales training and coaching. Use data and examples to demonstrate how you've driven performance and improved win rates. This will make you stand out as a candidate who delivers results.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows your enthusiasm for joining our team and being part of our mission to drive sales excellence.
We think you need these skills to ace Sales Enablement Lead (HF1321431) in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Sales Enablement Lead role. Highlight your experience in sales training and coaching, and show how you can drive performance in a high-growth environment like ours.
Showcase Your Achievements: Don’t just list your responsibilities; share specific achievements that demonstrate your impact in previous roles. Use metrics where possible to illustrate how you've improved win rates or ramp times.
Be Authentic: Let your personality shine through in your application. We value confidence without ego, so be genuine about your experiences and how they’ve shaped your approach to sales enablement.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with StudySmarter!
How to prepare for a job interview at Apprentify
✨Know Your Sales Methodologies
Familiarise yourself with modern sales methodologies like MEDDPICC. Be ready to discuss how you've applied these in your previous roles, especially in B2B enterprise sales. This shows you understand the landscape and can hit the ground running.
✨Showcase Your Coaching Experience
Prepare specific examples of how you've successfully trained or coached sales teams in the past. Highlight any measurable improvements in performance, such as increased win rates or reduced ramp time, to demonstrate your impact.
✨Be Data-Driven
Brush up on your analytical skills! Be prepared to discuss how you've used data to inform your training initiatives and improve sales performance. Mention any KPIs you've tracked and how they influenced your coaching strategies.
✨Collaborative Mindset
This role is all about collaboration, so be ready to talk about how you've partnered with different teams like Marketing or RevOps. Share examples of how you’ve worked together to drive sales success and align messaging across departments.