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For Companies At a Glance
- Tasks: Lead product marketing strategies and create compelling messaging for innovative developer tools.
- Company: Join a leading tech company with a strong reputation in data grids and ambitious growth plans.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional development.
- Why this job: Make a real impact by shaping how developers understand and engage with our products.
- Qualifications: 5+ years in product marketing for developer tools and strong technical fluency required.
- Other info: Dynamic environment with opportunities to influence product launches and marketing strategies.
The predicted salary is between 80000 - 95000 £ per year.
We’re entering the most exciting chapter in our history. For nearly a decade, we’ve been the gold standard in data grids, trusted by millions of developers. Now, with charts, a new product launch, scheduling, and Gantt tools expanding our offering, we’re building a modern marketing organisation that brings clarity, narrative, and commercial impact to a rapidly growing product suite. This is a rare opportunity to join a product-led company with deep technical credibility, a loyal developer audience, and ambitious growth plans. You’ll help build a marketing function that’s strategic, disciplined, and grounded in effectiveness, not just tactics. If you love turning product capabilities into crisp value, guiding launches, and shaping how developers and decision-makers understand our offering, you’ll have massive influence here.
Responsibilities
- Own product positioning and messaging across our expanding component suite
- Build go-to-market strategies for new product launches and feature releases
- Translate technical features into business value for developers and decision-makers
- Create sales enablement materials: pitch decks, one-pagers, proof points, objection handling
- Partner with Demand Gen to develop campaign messaging that converts
- Work with Community and DevRel to ensure messaging reflects how developers actually talk
- Analyse customer, sales, and community feedback to inform product roadmap and marketing strategy
What Success Looks Like
- Clear, consistent messaging that developers trust and decision-makers understand
- Stronger conversion at every stage of the funnel
- Product launches that generate buzz, trial, and adoption
- Sales teams equipped with materials that close deals
Must-have
- 5+ years in product marketing for developer tools, SaaS, or B2B technical products
- Experience building and executing go-to-market strategies end-to-end
- Strong technical fluency—you can read code examples and understand architectural decisions
- Excellent storytelling ability: you make complex things clear without dumbing them down
- Experience creating sales enablement content that actually gets used
Nice-to-have
- Experience in devtools, frontend tooling, charts, grids, or component libraries
- Ability to translate technical terms like row virtualisation, column filtering, pivoting, infinite scrolling, or cell editors into buyer-friendly value propositions
- Experience launching products to engineering managers, architects, and CTOs (our buyers)
- Understanding of frontend developer workflows, including bundlers, frameworks, and performance constraints
Product Marketing Manager (1307264) in London employer: Apprentify
Contact Detail:
Apprentify Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager (1307264) in London
✨Tip Number 1
Network like a pro! Reach out to folks in your industry on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can get you in the door.
✨Tip Number 2
Prepare for those interviews by practising common questions and scenarios related to product marketing. We suggest role-playing with a friend to nail down your storytelling skills and make sure you can clearly articulate your value.
✨Tip Number 3
Showcase your expertise! Create a portfolio or a personal website where you can display your past projects, campaigns, and any sales enablement materials you've developed. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace Product Marketing Manager (1307264) in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Product Marketing Manager. Highlight your experience in product marketing for developer tools and any go-to-market strategies you've executed. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you're the perfect fit. Share your passion for turning technical features into business value and how you can help shape our messaging. Keep it engaging and personal – we love a good story!
Showcase Your Technical Fluency: Since we're all about developer tools, make sure to highlight your technical skills. If you can read code and understand architectural decisions, let us know! This will show us that you can effectively communicate with both developers and decision-makers.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get the best experience possible. Plus, it shows us you're keen on joining our team!
How to prepare for a job interview at Apprentify
✨Know Your Product Inside Out
Before the interview, dive deep into the company's product suite. Understand the technical features and how they translate into business value for developers and decision-makers. This will help you articulate your thoughts clearly and show that you're genuinely interested in their offerings.
✨Craft Your Storytelling Skills
Since storytelling is key in this role, prepare examples of how you've simplified complex concepts in the past. Think about how you can present technical terms in a way that resonates with non-technical stakeholders. Practise these narratives to ensure you can deliver them smoothly during the interview.
✨Prepare for Go-to-Market Strategy Questions
Expect questions around your experience with go-to-market strategies. Be ready to discuss specific campaigns you've led, the challenges you faced, and how you measured success. Highlight your ability to create effective sales enablement materials that have made a real impact.
✨Engage with the Developer Community
Show your understanding of the developer audience by discussing how you've engaged with communities in the past. Bring up any feedback you've gathered from users and how it informed your marketing strategies. This demonstrates your commitment to aligning messaging with what developers actually care about.
