At a Glance
- Tasks: Lead exciting demand generation campaigns and drive measurable results in a dynamic marketing environment.
- Company: Join a rapidly expanding tech company in London with a hybrid work culture.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Make a real impact by shaping marketing strategies that resonate with developers.
- Qualifications: 5+ years in B2B demand generation and strong analytical skills required.
- Other info: Collaborative team atmosphere with a focus on innovation and creativity.
The predicted salary is between 55000 - 75000 £ per year.
We're on the verge of significant expansion. With our component suite growing across data grids, charts, a new product launch, and project scheduling tools, we’re building a high-performing marketing engine that turns awareness into measurable, predictable pipeline.
Location and compensation: London - £55,000 - £75,000 Base (Hybrid).
What You'll Do
- Build and run full-funnel demand programs: awareness, consideration, conversion, expansion
- Manage paid media campaigns across Google, LinkedIn, Reddit, and other channels—including AI-driven campaign tools like Performance Max and Advantage+
- Create and execute webinars, virtual events, and partner co-marketing campaigns
- Design nurture flows in collaboration with Marketing Ops to drive trial, adoption, and expansion
- Experiment with creative, messaging, channels, and audience segments
- Track and optimize CAC, pipeline contribution, conversion rates, and attribution across the funnel
- Work with Product Marketing to ensure campaigns reflect accurate positioning and resonate with developers
What success looks like
- Predictable, high-quality marketing-influenced pipeline that sales can close
- Optimized paid spend with clear ROI across channels
- Campaigns that feel authentic to developers—no corporate fluff
- Scalable playbooks for launching new products and entering new segments
Must-have
- 5+ years in B2B demand generation, growth marketing, or performance marketing
- Hands-on experience with Google Analytics (GA4), paid media platforms, and AI-driven advertising tools
- Strong analytical skills—you live in dashboards and know how to optimize for pipeline, not just leads
- Experience with CRM (Salesforce) and marketing automation platforms (HubSpot, Marketo)
- Ability to execute campaigns that are both high-performing and on-brand for developer audiences
Nice-to-have
- Experience running campaigns that target engineering managers, solution architects, and technical evaluators
- Familiarity with developer acquisition channels:
- LinkedIn targeting technical roles
- StackOverflow ads (if used later)
Demand Generation Manager (HF1307255) in London employer: Apprentify
Contact Detail:
Apprentify Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Demand Generation Manager (HF1307255) in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past demand generation successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Tailor your answers to show how your experience aligns with their goals, especially around building high-quality marketing pipelines.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Demand Generation Manager (HF1307255) in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Demand Generation Manager. Highlight your experience in B2B demand generation and any hands-on work with paid media platforms. We want to see how your skills align with what we’re looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about demand generation and how you can contribute to our marketing engine. Be authentic and let your personality come through—no corporate fluff here!
Showcase Your Analytical Skills: Since we’re all about optimising campaigns, make sure to highlight your analytical skills. Share examples of how you've used data to drive decisions and improve conversion rates. We love numbers that tell a story!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we can’t wait to see what you bring to the table!
How to prepare for a job interview at Apprentify
✨Know Your Demand Generation Inside Out
Make sure you’re well-versed in the latest trends and tools in demand generation. Brush up on your experience with Google Analytics, paid media platforms, and AI-driven advertising tools. Be ready to discuss specific campaigns you've run and the results they achieved.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical prowess during the interview. Bring examples of how you've tracked and optimised CAC, pipeline contribution, and conversion rates. Use data to back up your claims and show how you can turn insights into actionable strategies.
✨Familiarise Yourself with Developer Audiences
Since the role targets developers, it’s crucial to understand their needs and preferences. Research common pain points and successful messaging strategies that resonate with technical audiences. Be ready to share how you’ve crafted campaigns that feel authentic and engaging for this demographic.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving skills and creativity. Think about how you would design nurture flows or run a multi-product launch campaign. Practising these scenarios will help you articulate your thought process and showcase your strategic thinking.