Head of Sales Development
Head of Sales Development

Head of Sales Development

London Full-Time No home office possible
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We are seeking an accomplished and visionary Head of Sales Development to take full strategic ownership of our SDR new business channel across the group. This is a senior leadership team (SLT) position, reporting directly to the Sales Director, with a mandate to shape, build, and lead a best in class SDR function. You will have the autonomy and authority to make this channel your own, driving both the strategy and day to day execution needed to deliver ambitious growth targets.
Key Responsibilities

  • Take strategic ownership of the entire SDR new business channel, with the freedom to define and implement your vision for success
  • Design, execute, and continuously refine the SDR strategy, including team structure, recruitment, onboarding, coaching, and sales enablement
  • Build, lead, and inspire a high performing SDR team, initially split between London and the Midlands, with responsibility for team growth, performance, and culture
  • Manage and allocate budgets, ensuring optimal resource deployment and sustainable, cost effective lead generation
  • Collaborate with marketing to align on MQL and SQL definitions, ensuring marketing activity supports SDR objectives and delivers measurable results
  • Select, implement, and optimise the sales technology stack to support modern lead generation and data driven decision making
  • Present strategy, progress, and recommendations at board level, demonstrating credibility, professionalism, and the ability to influence senior stakeholders
  • Operate as a key member of the SLT, contributing to broader commercial strategy and working closely with peers across sales, client services, and other functions
  • Create a high energy, resilient, and collaborative team culture, promoting continuous learning, innovation, and accountability
  • Monitor and adapt strategy based on performance data, demonstrating agility and self awareness to pivot or course correct as needed.

About You

  • Eight to ten years experience in SDR roles, including significant experience as an SDR manager and ideally as a Head of SDR
  • Proven track record of building, scaling, and leading SDR teams in the technology or SaaS sector, with clear evidence of delivering results
  • Comfortable and credible presenting at board level, with the presence and communication skills to influence and challenge senior leaders
  • Strong strategic, operational, and leadership skills; able to design and execute end to end SDR processes and drive continuous improvement
  • Data driven, with a deep understanding of sales technology, lead generation best practices, and performance analytics
  • Highly driven, resilient, and self starting, with the ability to thrive in a fast paced, evolving environment and manage multiple priorities
  • Collaborative, energetic, and able to build a positive, high performance team culture
  • Ambitious, innovative, and eager to take full ownership of the SDR channel, making a tangible impact on business growth

Benefits

  • Competitive base salary plus performance based bonus
  • Hybrid and flexible working arrangements to support work life balance
  • Twenty five plus days annual leave, plus public holidays and additional days for long service
  • Private medical insurance and enhanced family leave policies
  • Generous pension scheme with employer contributions
  • Professional development and leadership coaching, including access to external training and certifications
  • Wellbeing support, including Employee Assistance Programme and mental health resources
  • Regular company social events, team building activities, and volunteering opportunities
  • Modern, well equipped offices in London and the Midlands, with collaborative workspaces
  • Opportunities for career progression within a growing, innovative business
  • Inclusive, supportive culture that values diversity and encourages new ideas

Seniority level

  • Seniority level

    Director

Employment type

  • Employment type

    Full-time

Job function

  • Job function

    Sales and Business Development

  • Industries

    Education Administration Programs

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Head of Sales Development
Apprentify
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