At a Glance
- Tasks: Design and deploy global marketing campaigns using Salesforce Marketing Cloud.
- Company: Join Xero's innovative Customer Engagement team.
- Benefits: Flexible hybrid work, modern office spaces, and a focus on work-life balance.
- Other info: Opportunity for growth in a supportive, high-performing team environment.
- Why this job: Make a real impact by enhancing small businesses' experiences worldwide.
- Qualifications: Experience in email campaigns, HTML, CSS, and strong collaboration skills.
The predicted salary is between 44817 - 54777 £ per year.
The role involves joining Xero's Customer Engagement team to design, build, test, schedule, deploy, and report on global and regional communications using a modern marketing tech stack. You will be hands-on in Salesforce Marketing Cloud (SFMC), ensuring campaigns reliably reach small business users worldwide to help make running their businesses seamless. A key part of this position involves driving operational efficiency across the team.
You will play a vital role in lifting delivery maturity by:
- Refining reusable email templates
- Documenting clear processes
- Sharing technical insights
- Partnering with regional marketers on their quarterly communication plans
The team operates with a focus on peer collaboration, shared learning, and thorough QA to streamline workflows across all regions. Together, they combine technical execution with commercial insights to build meaningful, tailored experiences for our audience.
Initially, you will focus on:
- Hands-on campaign creation and deployment using Salesforce Marketing Cloud and in-product messaging tools
- Building dynamic, personalized content using HTML, AMPscript, and SQL
- Managing end-to-end campaign QA, audience segmentation logic, and data troubleshooting
- Standardizing build patterns, updating team documentation, and delivering operational sends
Xero offers a flexible hybrid work environment designed to support balance, focus, and collaboration. You will have access to modern office spaces for team connection and dedicated boost days.
Here are some of the things we are looking for:
- Experience managing multi-region or multi-segment email and CRM campaigns
- Technical capability using HTML, CSS, AMPscript, and SQL for dynamic content creation
- Solid understanding of data ingestion, file imports, and audience segmentation rules
- Demonstrated ability to run end-to-end campaign QA, resolve automation issues, and evaluate delivery metrics
- Strong cross-functional collaboration skills to manage competing deadlines and translate technical requirements clearly
- A proactive approach to documenting processes, sharing knowledge, and simplifying daily workflows
At Xero, we hire based on your skills, passion, and the unique perspective you can bring to enhance our culture and team.
Marketing Automation Specialist employer: Apply
APPLY is an exceptional employer that fosters a collaborative and innovative work culture, perfect for those passionate about MarTech. With a strong emphasis on employee growth, you will have access to continuous learning opportunities and the chance to lead impactful projects in a dynamic environment. Located in a vibrant area, APPLY offers unique advantages such as flexible working arrangements and a supportive team atmosphere, making it an ideal place for professionals looking to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Automation Specialist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Apply and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Apply are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Apply on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Apply. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Automation Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Apply. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Apply:Show us that you’ve done your homework! In your application, briefly mention what you admire about Apply’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Apply
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Apply will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Apply, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
