At a Glance
- Tasks: Lead innovative MarTech projects and integrate cutting-edge tools for top brands.
- Company: Join APPLY, a dynamic partner for ambitious consumer and entertainment brands.
- Benefits: Enjoy flexible work, generous vacation, and a supportive, inclusive environment.
- Other info: Be part of a vibrant team that values creativity and collaboration.
- Why this job: Make a real impact in the MarTech space while growing your career.
- Qualifications: Experience with CDPs and marketing automation tools is a plus.
The predicted salary is between 63000 - 77000 £ per year.
APPLY is the Agentic Customer Experience (ACx) partner for the world's most ambitious consumer and entertainment brands. We bring together deep domain expertise across Retail, CPG, Sports, and Media with AI-native delivery capability, designing and delivering agentic solutions that turn CX vision into commercial reality. We are the partner of choice for brands like Arc'teryx, NFL, Lululemon, and Kraft Heinz.
Apply Digital's Marketing Services division is a rapidly expanding full-service Martech team with team members in the US, Europe, LATAM, and Asia. As a personalization agency, we bridge the gap between creative, marketing, and strategy. We specialize in cross-channel content strategy, creation, and distribution (email, paid social, push, SMS), and MarTech implementations. We work with 50+ clients, ranging in size from companies like YETI, Upside, and Nutrafol to established marquee brands like A+E Networks, Afterpay, and Stanley Black & Decker.
The Role:
We are looking to bring on a full-time Solutions Architect with a particular strength in integrating Customer Data Platforms and marketing automation tools. The ideal candidate is someone who is wholly invested in a full-time career in MarTech, AdTech, and product, and wants to grow with our company. The candidate has the opportunity to provide expert consultation across a wide variety of clients, directly influencing the technical outcome of their tech stack.
Responsibilities:
- Guiding an implementation for a CDP (such as Hightouch or Segment) and/or Marketing Automation system (such as Braze or Iterable) from beginning to end, leading the documentation and planning process, all the way through writing requirements for the implementation of the actual code.
- Recognize opportunities and solutions to key business challenges through technology, recommending additional tools and providing guidance on getting more value out of current tools, along with designing entire Martech stacks from scratch.
- Provide specifications and requirements for the internal technical team, working with the technical project manager and engineers to ensure a successful outcome.
- Leading implementation projects and consistently communicating on project deliverables with clients.
- Acting as an SME (Subject Matter Expert) on certain sales presentations and standup meetings with clients, with the ability to speak confidently about their deliverables, ideas, and best practices.
- Marketing analytics and reporting support as needed. Understanding user journeys, marketing automation, and customer data.
- Understand multi/omnichannel transactional and marketing messaging.
- A good understanding of user states, events, and user journey mapping.
Examples of projects this role would lead include:
- Multi-tool MarTech implementations, including CDP and Marketing Automation Platforms according to business use cases and prioritization alongside business strategists.
- Assisting in the creation of new marketing programs by translating technical requirements into the required code for various data sources, and how they would flow down into each destination.
- Marketing automation migrations, including ensuring proper data schemas to maintain parity for clients' existing lifecycle programs, optimizing for new use cases, and enabling clients with new tool features.
- Optimizing clients' existing lifecycle programs by improving data accuracy, identifying schema improvements, or identifying other efficiencies to drive greater personalized messaging.
The ideal candidate:
- Experience determining cross-platform technical requirements for tools across the MarTech stack.
- Has platform experience designing and implementing solutions within Segment, Rudderstack, mParticle, Tealium, or similar CDPs.
- Has technical experience configuring automated campaigns and journeys within Lifecycle marketing tools such as Braze, Iterable, Klaviyo, customer.io, or similar platforms.
- Has experience with other tools across the MarTech stack, including analytics, enrichment, and attribution.
- Understands multi/omnichannel transactional and marketing messaging.
- Understands marketing attribution and can audit platform integrations and attribution data.
- Proficient with JSON or SQL/data modeling best practices.
- Experience in data activation using reverse ETL tools like Hightouch or Census.
- Proficient with scripting languages and lambda functions.
- Has the ability to clearly articulate/present technical topics to a non-technical audience.
- Has superior written skills, epic organization, email etiquette, and communication skills.
- Is a people person. Has a good attitude, friendly, and thrives in a team environment.
- Has excellent attention to detail, with the ability to read through emails and documents, and fully take in all information and break it down into tasks.
- Is a self-starter and motivated.
- Platform experience with Shopify or Magento.
LIFE AT APPLY
People are at the core of everything we do at APPLY. We provide you with modern tools, systems and approaches, value your time, safety, and health, and strive to build a work community where you can thrive and grow. Here are a few benefits we offer to support you:
- Agentic Delivery: Our people work in a modern way to deliver client outcomes. Broaden your skills on a range of engagements with international brands that have a global impact.
- An inclusive and safe environment: We're truly committed to building a culture where you are celebrated and everyone feels welcome and safe.
- AI & Strategic Upskilling: Accelerate your professional growth with generous training budgets and mentorship, with a specific focus on Agentic AI expertise and the critical human skills required for the future of work.
- Generous vacation policy: Work-life balance is key to our team's success, so we offer ample time away from work to promote overall well-being.
- Customizable benefits: Tailor your extended health and dental plan to your needs, priorities, and preferences.
- Flexible work arrangements: We work in a variety of ways, from remote, to in-office, to a blend of both.
APPLY is a safe, respectful, and inclusive community where differences are celebrated. We are committed to equal opportunity and fostering a workplace where everyone belongs.
MarTech Solutions Architect in London employer: APPLY
Hopper is an exceptional employer that fosters an entrepreneurial culture, encouraging innovation and risk-taking within small, dynamic teams. With a competitive salary, generous benefits including 100% coverage of employee insurance premiums and unlimited paid time off, employees are empowered to thrive both personally and professionally. The collaborative, low-process environment allows staff backend software engineers to take ownership of impactful projects while leveraging cutting-edge AI tools, making it a rewarding place to grow your career in the heart of the tech industry.
StudySmarter Expert Advice🤫
We think this is how you could land MarTech Solutions Architect in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for APPLY and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like APPLY are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with APPLY on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at APPLY. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace MarTech Solutions Architect in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit APPLY. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of APPLY:Show us that you’ve done your homework! In your application, briefly mention what you admire about APPLY’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at APPLY
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at APPLY will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At APPLY, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
