DK Marketing & Communications - Marketing Executive (Living) in London

DK Marketing & Communications - Marketing Executive (Living) in London

London Full-Time 33750 - 41250 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Create exciting marketing campaigns for books that inspire and engage readers.
  • Company: Join Dorling Kindersley, a leader in lifestyle publishing with a vibrant culture.
  • Benefits: Enjoy 25 days holiday, discounts on books, and flexible working options.
  • Other info: Be part of a diverse team that values creativity and personal growth.
  • Why this job: Make your mark in the publishing world while collaborating with creative minds.
  • Qualifications: Experience in marketing and a passion for books, cooking, and travel.

The predicted salary is between 33750 - 41250 £ per year.

We’re looking for a Marketing Executive to help bring our books to readers everywhere, from mouth-watering cookbooks and inspiring gardening guides to captivating travel books and lifestyle titles. The Marketing Executive will play a key part in supporting campaigns that spark curiosity, build our brands, and connect with home cooks, gardeners, travelers, and lifestyle enthusiasts alike.

Working in a hands-on, fast-paced environment, the Marketing Executive (with managerial guidance) will plan and deliver campaigns that make an impact. Collaboration is key, and the role will work closely with colleagues across Marketing, PR, Editorial, and Sales to make every campaign as creative and effective as possible, from initial concept through to results reporting.

Key responsibilities include:

  • Develop and deliver consumer marketing campaigns across digital print and social media
  • Work with authors, agents, and brand partners to maximise visibility and promotional opportunities
  • Support on high-profile campaigns, brand partnerships, and key project launches
  • Brief and manage the creation of promotional assets, from social media content and POS to catalogues and video
  • Collaborate with Head of Social & Digital and agencies to deliver paid advertising that drives pre-orders and book sales
  • Deliver seasonal and brand campaigns (for example, Christmas or retailer promotions) and smart backlist programmes that drive sustained sales
  • Regularly communicate campaign plans and results with key internal stakeholders including Editorial, Sales, Publicity and International teams
  • Review campaign results and share insights to help shape future activity
  • Manage budgets, approvals, and timelines with care and attention to detail

We’re looking for someone who is:

  • Experienced in supporting marketing campaigns within publishing or a similar field
  • Interested in using audience insights and data to inform marketing strategies
  • Good understanding of social media platforms and how to engage audiences
  • Creative and organised with a real enthusiasm for bringing ideas to life with guidance and support
  • Enjoys working with others, with good time management skills to juggle multiple projects at once
  • Commercially aware, interested in market trends, and thinking about how marketing can drive sales and engagement
  • Comfortable analysing campaign results and suggesting creative approaches for next time
  • A clear communicator who can quickly build strong relationships across internal teams and external stakeholders
  • Above all, passionate about travel books, cooking, gardening, and lifestyle publishing

In return, you’ll join a collaborative, supportive team where creativity is encouraged and no two days are the same. It’s a fantastic opportunity to build your skills, make your mark on some of DK’s most exciting lifestyle publishing, and grow your experience across every part of marketing.

Salary: Up to £32,000 plus bonus and benefits, depending on experience

Closing date for applications: Midnight on Sunday 6 September 2026

We have a range of benefits to reflect our commitment to our people, some of which are:

  • 25 days paid holiday entitlement in year one, plus bank holidays
  • Volunteering policy and charity matching
  • Employee assistance programme
  • 60% discount on company books
  • Cycle to work scheme and discounted gym membership
  • Flex Fridays (1pm Finish*)
  • Up to 30 days remote working from abroad*

*Subject to certain criteria being met. And we plant a tree for every new employee to our business.

DK is committed to building a diverse workforce that reflects the varied communities that read our books across the world. We encourage applications from all individuals, regardless of age, religion, gender, ethnicity, disability, sexuality or social background. DK is proud to announce that we have adopted The Halo Code.

DK is a member of the disability confident scheme. We guarantee to interview all disabled applicants who meet the minimum criteria for the vacancy/ies.

DK supports flexible working and has introduced a new ‘smart-working’ policy with a hybrid approach of working weekly from home and in DK’s office. This is a hybrid role requiring a minimum of 3 days per week in our Pimlico office. As this is non-negotiable, please ensure you are within a reasonable commuting distance of London before applying.

DK Marketing & Communications - Marketing Executive (Living) in London employer: Apply now!

At Penguin Ventures, we pride ourselves on fostering a dynamic and inclusive work culture that encourages creativity and collaboration. As a Senior Trade & Licensing Communications Lead, you will benefit from our commitment to employee growth through continuous learning opportunities and mentorship, all while working in a vibrant location that inspires innovation and connection within the licensing industry.

Apply now!

Contact Details:

Apply now! Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land DK Marketing & Communications - Marketing Executive (Living) in London

Show Your Creative Side

In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Apply now! and show them what you can bring to the table.

Engage in Marketing Communities

Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Apply now! are looking for.

Leverage Social Media

Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Apply now! on these platforms can catch the eye of recruiters and show you're genuinely interested in them.

Attend Industry Events

Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Apply now!. Bring your business cards and be prepared to chat about how you can contribute!

We think you need these skills to ace DK Marketing & Communications - Marketing Executive (Living) in London

Campaign Development
Digital Marketing
Social Media Management
Collaboration
Project Management
Budget Management
Data Analysis

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Apply now!. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of Apply now!:Show us that you’ve done your homework! In your application, briefly mention what you admire about Apply now!’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at Apply now!

Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Apply now! will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

Be Ready for Scenario-Based Questions

At Apply now!, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.