At a Glance
- Tasks: Lead sales and marketing for 47 care homes, driving occupancy and commercial success.
- Company: Join Barchester, a top-rated healthcare provider with a supportive culture.
- Benefits: Generous salary, car allowance, retail vouchers, and free learning opportunities.
- Other info: Regular travel across the South West and excellent career progression opportunities.
- Why this job: Make a real impact in healthcare while developing your career in a rewarding environment.
- Qualifications: Experience in sales, marketing, and team management required.
The predicted salary is between 50000 - 65000 € per year.
Barchester have a rare opportunity for a passionate senior sales professional to join us as a Divisional Sales and Marketing Manager. This vital role will support the 47 care homes across the South West Division's portfolio to grow their occupancy and have a positive impact on the commercial success of each and every home. We are looking for someone who is self-motivated, creative, with excellent attention to detail, who will be able to communicate ideas and improvements clearly at all levels.
Regular travel across South West
Required experience/qualifications:
- A background in sales, marketing, and/or communications
- Previous experience managing a high-performing sales team
- Confident in using various reporting processes
- Experience analysing market and financial data, and presenting conclusions
- Full UK driving licence
Responsibilities:
- Review the top line of each care home, translating findings into business plans to achieve occupancy, revenue, and EBITDAR objectives
- Line manage a team of Customer Relationship Managers and oversee the commercial performance of a team of Home Service Advisors
- Strategic input into enquiry generation across the division
- Work with management across the division to identify specific difficulties around enquiry management and community engagement, and deliver training to address these areas
- Recruitment, induction, training, and retention of Customer Relationship Managers and Home Services Advisors
- Oversee a Divisional Activities lead and delivery of Life Enrichment programmes in all homes
- Maintain a good awareness of the market opportunities across the division
- Travel to care homes across the division to gain a depth of knowledge into the Barchester approach and home-specific challenges
- Deliver occupancy support sessions on a monthly basis across all regions to develop clear action plans
- Work closely with the marketing and life enrichment teams to develop, deliver, and promote the Barchester ethos
- Support Barchester's ambitious new build programme to ensure occupancy growth in newly opened homes
- Oversee social media activity for 47 care homes
- Demonstrate a clear focus on quality and customer experience
Rewards and Benefits:
- Generous salary
- Competitive car allowance
- Access to a range of retail and leisure vouchers
- Free learning and development opportunities
As the only healthcare provider to be accredited as one of the best companies to work for in the UK, Barchester are dedicated to ensuring that our team are respected and their contribution valued. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.
Divisional Sales and Marketing Manager in Sherborne employer: Apply Gateway
Barchester is an exceptional employer, offering a competitive salary and generous benefits, including a car allowance or company car, alongside free learning and development opportunities. Our supportive work culture values each team member's contributions, fostering an environment where you can thrive and grow your career while making a meaningful impact across our 47 care homes in the South West. Join us to be part of a respected healthcare provider that prioritises quality, customer experience, and employee satisfaction.
StudySmarter Expert Advice🤫
We think this is how you could land Divisional Sales and Marketing Manager in Sherborne
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the lookout for opportunities. You never know who might have a lead or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand Barchester's ethos and think about how your experience aligns with their goals. This will help you stand out as a candidate who truly gets what they're about.
✨Tip Number 3
Practice your pitch! Be ready to clearly communicate your achievements and how they relate to the role of Divisional Sales and Marketing Manager. Confidence is key, so rehearse until it feels natural.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Barchester team.
We think you need these skills to ace Divisional Sales and Marketing Manager in Sherborne
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Divisional Sales and Marketing Manager role. Highlight your experience in sales, marketing, and managing teams, as well as any relevant achievements that show off your skills.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how your background aligns with Barchester's goals. Be sure to mention your creative ideas for improving occupancy and customer engagement.
Showcase Your Analytical Skills:Since the role involves analysing market and financial data, make sure to include examples of how you've successfully used data to drive decisions in previous roles. This will show us you can handle the responsibilities of the position.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at Apply Gateway
✨Know Your Numbers
Make sure you’re familiar with key metrics related to sales and occupancy rates. Be ready to discuss how you've used data in the past to drive results, as this role heavily relies on analysing market and financial data.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully managed a high-performing sales team. Highlight your experience in recruitment, training, and retention, as well as any specific strategies you've implemented to boost team performance.
✨Understand the Barchester Ethos
Research Barchester’s values and approach to care. Be prepared to discuss how you can align your marketing strategies with their ethos and contribute to enhancing customer experience across the care homes.
✨Plan for Travel and Engagement
Since the role involves regular travel, think about how you can effectively manage your time and engage with various teams across the division. Share ideas on how you would maintain strong communication and support across all care homes.
