At a Glance
- Tasks: Lead sales and marketing for 47 care homes, driving occupancy and commercial success.
- Company: Join Barchester, a top-rated healthcare provider with a supportive culture.
- Benefits: Generous salary, car allowance, retail vouchers, and free learning opportunities.
- Other info: Regular travel across South West and London; excellent growth opportunities.
- Why this job: Make a real impact in healthcare while developing your career in a rewarding environment.
- Qualifications: Experience in sales, marketing, and team management required.
The predicted salary is between 50000 - 65000 € per year.
Barchester have a rare opportunity for a passionate senior sales professional to join us as a Divisional Sales and Marketing Manager. This vital role will support the 47 care homes across the South West Division's portfolio to grow their occupancy and have a positive impact on the commercial success of each and every home. We are looking for someone who is self-motivated, creative, with excellent attention to detail, who will be able to communicate ideas and improvements clearly at all levels.
Regular travel across South West / London.
Required experience/qualifications:
- A background in sales, marketing, and/or communications
- Previous experience managing a high-performing sales team
- Confident in using various reporting processes
- Experience analysing market and financial data, and presenting conclusions
- Full UK driving licence
Responsibilities:
- Review the top line of each care home, translating findings into business plans to achieve occupancy, revenue, and EBITDAR objectives
- Line manage a team of Customer Relationship Managers and oversee the commercial performance of a team of Home Service Advisors
- Strategic input into enquiry generation across the division
- Work with management across the division to identify specific difficulties around enquiry management and community engagement, and deliver training to address these areas
- Recruitment, induction, training, and retention of Customer Relationship Managers and Home Services Advisors
- Oversee a Divisional Activities lead and delivery of Life Enrichment programmes in all homes
- Maintain a good awareness of the market opportunities across the division
- Travel to care homes across the division to gain a depth of knowledge into the Barchester approach and home-specific challenges
- Deliver occupancy support sessions on a monthly basis across all regions to develop clear action plans
- Work closely with the marketing and life enrichment teams to develop, deliver, and promote the Barchester ethos
- Support Barchester's ambitious new build programme to ensure occupancy growth in newly opened homes
- Oversee social media activity for 47 care homes
- Demonstrate a clear focus on quality and customer experience
Rewards and Benefits:
- Generous salary
- Competitive car allowance
- Access to a range of retail and leisure vouchers
- Free learning and development opportunities
As the only healthcare provider to be accredited as one of the best companies to work for in the UK, Barchester are dedicated to ensuring that our team are respected and their contribution valued. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.
Divisional Sales and Marketing Manager in Ringwood employer: Apply Gateway
Barchester is an exceptional employer, offering a competitive salary and generous benefits, including a car allowance or company car, alongside free learning and development opportunities. Our supportive work culture values each team member's contributions, fostering an environment where you can thrive and grow your career while making a meaningful impact across our 47 care homes in the South West. Join us to be part of a respected healthcare provider that prioritises employee satisfaction and progression.
StudySmarter Expert Advice🤫
We think this is how you could land Divisional Sales and Marketing Manager in Ringwood
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a Divisional Sales and Marketing Manager role. You never know who might have the inside scoop on an opportunity or can put in a good word for you.
✨Tip Number 2
Get social! Use platforms like LinkedIn to showcase your expertise in sales and marketing. Share insights, engage with relevant content, and connect with decision-makers at companies you're interested in. It’s all about getting your name out there!
✨Tip Number 3
Prepare for interviews by researching Barchester and their care homes. Understand their ethos and how you can contribute to their occupancy goals. Tailor your responses to show how your experience aligns with their needs – they’ll love that!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Barchester team. Let’s get you that dream job!
We think you need these skills to ace Divisional Sales and Marketing Manager in Ringwood
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Divisional Sales and Marketing Manager role. Highlight your experience in sales, marketing, and managing teams, as well as any relevant achievements that showcase your skills.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to express your passion for the role and how your background aligns with Barchester's values. Don’t forget to mention your understanding of the care home sector and how you can contribute to their success.
Showcase Your Analytical Skills:Since the role involves analysing market and financial data, be sure to include examples of how you've successfully used data to drive decisions in previous roles. This will demonstrate your ability to translate findings into actionable business plans.
Apply Through Our Website:We encourage you to apply through our website for a seamless application process. It’s the best way to ensure your application gets the attention it deserves, and you’ll find all the details you need right there!
How to prepare for a job interview at Apply Gateway
✨Know Your Numbers
Make sure you’re familiar with key metrics related to sales and occupancy rates. Be ready to discuss how you've used data in the past to drive results, as this role heavily relies on analysing market and financial data.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully managed a high-performing sales team. Highlight your experience in recruitment, training, and retention, as well as any specific strategies you've implemented to boost team performance.
✨Understand the Barchester Ethos
Research Barchester’s values and approach to care. Be prepared to discuss how you can align your marketing strategies with their ethos and contribute to the positive customer experience they aim for across their care homes.
✨Plan for Travel and Engagement
Since the role involves regular travel, think about how you would manage your time effectively across multiple locations. Be ready to share ideas on how to engage with different communities and improve enquiry management in various care homes.
