At a Glance
- Tasks: Create engaging social media content and manage brand presence online.
- Company: Join Barchester, a caring organisation with a supportive culture.
- Benefits: Competitive salary, pension scheme, free training, and career growth opportunities.
- Other info: Hybrid working with flexibility to travel across the UK.
- Why this job: Make a real impact in the community while enhancing your marketing skills.
- Qualifications: Experience in social media marketing and excellent communication skills required.
The predicted salary is between 27900 - 34100 £ per year.
As the Social Media Specialist, you will implement social media communications for our Marketing strategy.
You will manage and support brand-led and home-specific social media channels including planning a wide range of advertising campaigns and creating social media post templates for our care homes to use on their pages.
This also includes managing admin rights for home-specific pages.
Your focus will be on enhancing Barchester's presence online through the brand's social media platforms through organic and paid activity, with the ultimate aim of driving the reputation of the home to our target market and generating enquiries through our social advertising campaigns You will collaborate with the Head of Digital Marketing and our Social Media agency to boost social media engagement and meet commercial goals.
This is a fantastic opportunity to work on a wide range of online marketing campaigns and initiatives as part of a fast-paced team.
Hybrid working, you will work from home whilst visiting our office once a week located in Finsbury Square, London.
Will also include frequent visits to our care homes and hospitals across the UK, flexibility and a willingness to travel is important.
- Your specific responsibilities as a Social Media Specialist at Barchester will include:
- Write social media templates for our care home admins to use on their pages including community engagement templates and brand led templates that showcase our USPs and offer
- Writing and scheduling weekly posts through our social media management tools
- Producing weekly social media round-ups and monthly social media reports
- Working inconjuction with our social media agency to plan, execute and deliver a wide range of advertising campaigns to drive interest
- Utilise data from our CRM to better target our potential customers through social advertising Liaising with our Customer Service Manager and PR team as required to support on any social or PR issues to protect our reputation Assisting with ad-hoc digital projects, campaigns, initiatives, or events.
ABOUT YOU
To join us as a Social Media Specialist at Barchester, you will have proven marketing experience and management of brand profiles within social media including social advertising.
You must have excellent written communications skills and experience of using Brandwatch (or similar) and social media monitoring tools.
You must have experience of utilising data from CRM platforms to improve the targeting of our social media campaigns.
Your strong attention to detail and can-do approach means you'll be happy to turn your hand to a range of different tasks, while your solid organisational and prioritising skills ensure you can work on and deliver several different projects at the same time.
You're someone who's full of initiative, with interpersonal skills that enable you to work well as part of a team.
If you have a degree that would be an advantage, but isn't essential.
REWARDS PACKAGE
As well as a competitive salary, we can offer you impressive benefits which would include a contribution pension scheme and free training and development.
You'll also have plenty of opportunity to grow your career in a large organisation with a warm and supportive environment.
If you'd like to use your marketing, writing and communications skills in an organisation that provides the quality care you'd expect for your loved ones, this is an empowering and rewarding place to be.
Social Media Specialist in London employer: Apply Gateway
De Vere Beaumont Estate in Old Windsor is an exceptional employer, offering a vibrant work culture where creativity and collaboration thrive. With a strong focus on employee growth, we provide numerous benefits including a bonus incentive scheme, complimentary meals, and generous holiday allowances, alongside unique perks like an annual stay at a De Vere property. Join our dedicated team and enjoy a supportive environment that celebrates your contributions while delivering unforgettable experiences for our guests.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Specialist in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Apply Gateway and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Apply Gateway are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Apply Gateway on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Apply Gateway. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Specialist in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Apply Gateway. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Apply Gateway:Show us that you’ve done your homework! In your application, briefly mention what you admire about Apply Gateway’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Apply Gateway
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Apply Gateway will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Apply Gateway, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
