At a Glance
- Tasks: Shape and deliver our SEO strategy across search engines and AI platforms.
- Company: Join Barchester, a top-rated health and social care company in the UK.
- Benefits: Enjoy retail discounts, wellbeing support, and career development opportunities.
- Other info: Hybrid working with a supportive team and excellent career growth potential.
- Why this job: Make a real impact by helping people find quality care through smart optimisation.
- Qualifications: Proven SEO experience and proficiency in tools like SEMRush and Drupal.
The predicted salary is between 40000 - 50000 € per year.
Are you passionate about search, content, and the evolving role of AI? We are looking for a skilled SEO & AI Search Specialist to shape and deliver our search strategy across both traditional search engines and emerging AI-powered platforms. Hybrid working available. Working from home whilst meeting the team once a week at our offices located in Finsbury Square, London.
In this pivotal role, you will take ownership of our organic search performance, enhancing the visibility of our brand and care homes at both national and local level. Working closely with the Head of Digital Marketing, digital agencies, and our wider marketing team, you will ensure our website, content, and location presence are fully optimised for search engines, answer engines, and large language models.
KEY RESPONSABILITIES:- Implement and develop our SEO strategy in conjunction with Head of Digital Marketing to improve our online visibility for our brand and care homes.
- Lead the planning and execution of our SEO and Answer Engine Optimisation (AEO) strategy, ensuring our services are easy to find wherever people are searching for care and advice.
- Partner with search agencies and platforms to strengthen SEO and AEO performance and improve national and local rankings.
- Shape and deliver a content strategy across our Google Business Profiles in collaboration with our agencies and internal teams.
- Create and enhance location landing pages across our website to maximise local visibility.
- Expand our thought leadership content and further develop our Help & Advice resources.
- Manage relationships with SEO agencies and platforms to ensure maximum value and performance.
- Align SEO efforts with PPC activity to reduce wasted spend and drive efficient performance.
- Optimise website content across written, photographic, and video formats to increase visibility and conversions.
- Support the launch of new care homes online, ensuring they are discoverable across search engines and AI tools.
If you are excited by the future of search, confident working across agencies and digital teams, and motivated to help people find high-quality care through smart, strategic optimisation, we would love to hear from you.
NEED TO HAVE:- Demonstrate a proven track record of successful experience in SEO while working on search campaigns.
- Multi-site SEO experience.
- Proven experience of working with SEO platforms such as Brightedge, SEMRush, Screaming Frog or similar tools.
- Have proven experience of managing corporate websites and other affiliate websites.
- Demonstrate proficiency in Drupal or similar website CMS.
- Possess excellent written communication skills, which can be evidenced.
- Access to a range of retail and leisure discounts.
- Access to a range of wellbeing support and Best Doctors Service.
- Opportunity to develop within a hugely supportive team.
Barchester have proudly been awarded a two-star outstanding rating by Best Companies, ranked 11th in the top 20 Best Health & Social Care Companies to work for and 14th in the Top 25 Best Big Companies to Work For in the UK. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.
SEO Specialist in London employer: Apply Gateway
Barchester is an exceptional employer, offering a dynamic work environment where innovation in SEO and AI search strategies thrives. With a hybrid working model based in the vibrant Finsbury Square, London, employees benefit from a supportive culture that prioritises personal growth and wellbeing, alongside access to retail discounts and comprehensive support services. Recognised for its outstanding workplace ratings, Barchester fosters a collaborative atmosphere that empowers team members to excel in their careers while making a meaningful impact in the health and social care sector.
StudySmarter Expert Advice🤫
We think this is how you could land SEO Specialist in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal project or case study that highlights your SEO expertise. This could be a blog, a website, or even a video explaining your strategies. It’s a great way to demonstrate your passion and knowledge.
✨Tip Number 3
Prepare for interviews by researching the company and its current SEO performance. Bring ideas to the table about how you can improve their visibility and rankings. This shows initiative and that you’re genuinely interested in the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team and contributing to our mission.
We think you need these skills to ace SEO Specialist in London
Some tips for your application 🫡
Show Your Passion for SEO:When writing your application, let your enthusiasm for SEO and AI shine through! Share specific examples of how you've successfully improved search performance in the past. We want to see that you’re not just skilled, but genuinely excited about the evolving landscape of search.
Tailor Your Application:Make sure to customise your CV and cover letter to align with our job description. Highlight your multi-site SEO experience and any tools like SEMRush or Screaming Frog that you've used. This shows us that you understand what we’re looking for and that you’re a great fit for the role.
Demonstrate Your Communication Skills:Since excellent written communication is key for this role, ensure your application is clear, concise, and free of errors. Use engaging language that reflects your personality while maintaining professionalism. We want to see how well you can convey ideas in writing!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows us that you’re proactive and keen to join our team!
How to prepare for a job interview at Apply Gateway
✨Know Your SEO Stuff
Make sure you brush up on the latest SEO trends and tools like SEMRush or Screaming Frog. Be ready to discuss your past experiences with these platforms and how you've successfully improved search rankings.
✨Showcase Your Content Strategy Skills
Prepare examples of content strategies you've implemented in the past. Highlight how you’ve optimised content for both traditional search engines and AI-powered platforms, as this role requires a blend of both.
✨Understand the Company’s Needs
Research Barchester and their care homes. Understand their brand voice and how they position themselves in the market. This will help you tailor your answers to show how you can enhance their online visibility.
✨Be Ready for Collaboration Questions
Since you'll be working closely with various teams, think of examples where you've successfully collaborated with others. Discuss how you’ve partnered with agencies or internal teams to achieve SEO goals.
