At a Glance
- Tasks: Create compelling PR content and support care homes with media opportunities.
- Company: Join Barchester, a top-rated health and social care company.
- Benefits: Enjoy hybrid working, retail discounts, wellbeing support, and career development.
- Other info: Be part of a supportive team with excellent progression opportunities.
- Why this job: Make a real impact by celebrating exceptional care services and storytelling.
- Qualifications: Strong communication skills, attention to detail, and a passion for brand reputation.
The predicted salary is between 30000 - 40000 € per year.
Barchester's marketing team has an exciting opportunity looking for a proactive and creative PR Executive to join the Brand Team. Working closely with the PR Manager, you'll play a key role in strengthening our reputation within local communities and supporting our care homes to drive commercial success. You'll be at the heart of our positive storytelling creating compelling PR content, supporting homes with media opportunities, and ensuring our brand shines across every channel. With strong communication skills, a keen eye for detail, and a passion for great customer service, you'll help us celebrate what makes Barchester exceptional.
Hybrid working, with one day in the office a week located in Finsbury Square, London.
NEED TO DO:- Develop and deliver PR content that highlight the quality of our care services
- Create self-serve PR tools and guidance to help homes generate positive local coverage
- Manage positive media queries and coordinate filming opportunities
- Celebrate and amplify great press coverage across the business
- Maintain and optimise intranet content to support an intuitive user experience
- Promote care ratings, awards, business successes, brand initiatives, and our Charitable Foundation
- Leverage content that showcases what we want to be known for including our care services, Care & Life Enrichment framework, dining experience, and life enrichment
- Support PR activity for homes under construction or refurbishment
- Work with internal stakeholders to share content across multiple channels
- Collate and distribute daily press cuttings to key stakeholders
- Track and report on weekly and monthly coverage
- Maintain monthly trackers to keep Operations informed
- Analyse trends to identify successes and areas needing additional focus
- Strong written and verbal communication skills
- High attention to detail
- A customer-focused mindset
- Ability to work at pace and manage multiple priorities
- A passion for storytelling and brand reputation
- Access to a range of retail and leisure discounts
- Access to a range of wellbeing support and Best Doctors Service
- Opportunity to develop within a hugely supportive team
Barchester have proudly been awarded a two-star outstanding rating by Best Companies, ranked 11th in the top 20 Best Health & Social Care Companies to work for and 14th in the Top 25 Best Big Companies to Work For in the UK. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.
PR Executive in London employer: Apply Gateway
Barchester is an exceptional employer that prioritises employee growth and well-being, offering a supportive work culture where creativity and proactive contributions are celebrated. With hybrid working arrangements in the vibrant location of Finsbury Square, London, employees enjoy access to a range of retail and leisure discounts, comprehensive wellbeing support, and opportunities for career development within a highly regarded team. Join us to be part of a company recognised for its outstanding workplace environment and commitment to making a positive impact in local communities.
StudySmarter Expert Advice🤫
We think this is how you could land PR Executive in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with Barchester employees on LinkedIn. Building relationships can open doors that applications alone can't.
✨Tip Number 2
Show off your creativity! When you get the chance to chat with someone from Barchester, share your ideas for PR campaigns or content. This will demonstrate your passion and proactive attitude.
✨Tip Number 3
Prepare for interviews by researching Barchester's recent press coverage and community initiatives. Being knowledgeable about their brand will help you stand out and show you're genuinely interested.
✨Tip Number 4
Don’t forget to follow up! After any interaction, whether it’s an interview or a networking event, send a quick thank-you note. It keeps you on their radar and shows your enthusiasm for the role.
We think you need these skills to ace PR Executive in London
Some tips for your application 🫡
Show Off Your Writing Skills:As a PR Executive, your writing will be your superpower! Make sure your application showcases your ability to create compelling content. Use clear, engaging language that reflects your personality and aligns with Barchester's brand voice.
Tailor Your Application:Don’t just send a generic application! Take the time to tailor your CV and cover letter to highlight your relevant experience and skills. Mention specific examples of how you've successfully managed PR campaigns or created engaging content in the past.
Be Creative!:We love creativity at StudySmarter, so don’t be afraid to let your personality shine through! Whether it’s a unique format for your CV or an eye-catching cover letter, show us how you can think outside the box and bring fresh ideas to the table.
Apply Through Our Website:Make sure to apply through our website for the best chance of getting noticed! It’s the easiest way for us to keep track of your application and ensures you’re considered for this exciting opportunity with Barchester.
How to prepare for a job interview at Apply Gateway
✨Know Your Story
Before the interview, think about your own experiences and how they relate to Barchester's mission. Be ready to share specific examples of your past PR successes and how you’ve used storytelling to enhance brand reputation.
✨Research Barchester
Dive deep into Barchester’s values, recent news, and their community impact. Understanding their brand will help you tailor your answers and show that you’re genuinely interested in contributing to their success.
✨Showcase Your Creativity
Prepare to discuss innovative PR strategies you've implemented in the past. Think about how you can bring fresh ideas to Barchester, especially in creating compelling content that resonates with local communities.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready. Inquire about their current PR challenges or how they measure the success of their campaigns. This shows your enthusiasm and strategic thinking.
