At a Glance
- Tasks: Shape brand messaging and engage customers across the UK with innovative strategies.
- Company: Join Barchester Healthcare, a top-rated employer in health and social care.
- Benefits: Competitive salary, bonus, retail discounts, wellbeing support, and career development.
- Other info: Be part of a supportive culture with excellent growth opportunities.
- Why this job: Make a real impact on customer experience while leading a dynamic brand team.
- Qualifications: Experience in brand marketing, strong communication skills, and a passion for quality work.
The predicted salary is between 45000 - 49500 € per year.
Barchester Healthcare is looking for a dynamic Brand Manager to join our Brand Team and play a pivotal role in shaping how we engage customers across the UK. Reporting to the Head of Brand Marketing, you'll develop and deliver a compelling brand proposition that drives engagement, strengthens our reputation, and supports commercial performance across our portfolio of care homes and hospitals.
This is a role for someone who thrives on collaboration, understands what truly matters to customers, and can translate that into powerful messaging and tools that support our teams on the ground.
NEED TO DO:- Create and refine the key messages that matter most to our customers
- Build strategies to grow awareness of our homes and services
- Use demographic insight to tailor brand activity to our audiences
- Work with stakeholders to bring our Care & Life Enrichment Framework to life externally
- Stay ahead of industry trends to identify opportunities and risks
- Oversee the development of print and digital collateral that inspires confidence and drives enquiries
- Ensure all customer-facing materials reflect our brand guidelines and tone of voice
- Partner with the digital team to maintain a cohesive brand presence across all channels
- Lead the creation of event collateral and assets through our web-to-print system
- Develop self-serve tools and guidance that help homes drive engagement and enquiries
- Ensure a smooth, intuitive customer journey for teams using these tools
- Lead a team that delivers exceptional customer service and fast response times
- Gather feedback from homes to continually improve support and resources
- Oversee the full delivery of our flagship annual awards (Barchester Care Awards)
- Manage cross-functional teams to deliver a high-quality event on time and on budget
- Support the coordination of the in-person event for 450 attendees, plus live streaming to homes and hospitals
- Maintain regular communication with Operations throughout the process
- Analyse data to identify trends, opportunities, and areas for optimisation
- Report on performance and adjust strategies accordingly
- Oversee brand investment to ensure it delivers against our objectives
- Set clear objectives aligned to our brand strategy
- Foster a culture of continuous improvement, collaboration, and engagement with Operations
- A confident brand marketer with experience developing propositions and multi-channel messaging
- Strong stakeholder management and communication skills
- A strategic thinker who can translate insight into action
- Experience leading teams and managing multiple projects simultaneously
- A passion for delivering high-quality work that supports both customer experience and commercial goals
- Access to a range of retail and leisure discounts
- Access to a range of wellbeing support and Best Doctors Service
- Opportunity to develop within a hugely supportive team
Barchester have proudly been awarded a two-star outstanding rating by Best Companies, ranked 11th in the top 20 Best Health & Social Care Companies to work for and 14th in the Top 25 Best Big Companies to Work For in the UK. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.
Brand Manager in London employer: Apply Gateway
Barchester Healthcare is an exceptional employer, offering a dynamic work environment where collaboration and innovation thrive. With a strong focus on employee growth and wellbeing, our team enjoys access to extensive support services, retail discounts, and opportunities for professional development. Recognised as one of the top companies in health and social care, we foster a culture of continuous improvement and engagement, making it a rewarding place to build a meaningful career.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work and showcases your brand marketing expertise. This is your chance to shine and demonstrate how you can bring value to Barchester Healthcare.
✨Tip Number 3
Prepare for interviews by researching Barchester's values and recent projects. Tailor your responses to show how your experience aligns with their goals. Remember, it’s all about demonstrating that you understand what matters to their customers!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand right from the start.
We think you need these skills to ace Brand Manager in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to reflect the specific skills and experiences that match the Brand Manager role. Highlight your experience in brand marketing and how it aligns with Barchester's mission.
Showcase Your Creativity:As a Brand Manager, creativity is key! Use your application to demonstrate your innovative thinking. Share examples of past campaigns or strategies you've developed that drove engagement and awareness.
Be Clear and Concise:Keep your application straightforward and to the point. Use clear language and avoid jargon. We want to see your personality shine through, so let your passion for brand marketing come across!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at Barchester Healthcare.
How to prepare for a job interview at Apply Gateway
✨Know Your Brand Inside Out
Before the interview, dive deep into Barchester Healthcare's brand values and messaging. Understand their Care & Life Enrichment Framework and think about how you can contribute to it. This will show your genuine interest and help you articulate how your experience aligns with their goals.
✨Showcase Your Stakeholder Skills
Prepare examples of how you've successfully managed stakeholders in previous roles. Think about specific projects where collaboration was key, and be ready to discuss how you navigated challenges. This will demonstrate your strong communication skills and ability to work cross-functionally.
✨Bring Data to the Table
Since the role involves analysing data to identify trends, come prepared with examples of how you've used data to inform brand strategies in the past. Highlight any tools or methodologies you’ve employed to optimise performance, as this will showcase your strategic thinking.
✨Be Ready to Discuss Trends
Stay ahead of industry trends relevant to healthcare and branding. Be prepared to discuss how these trends could impact Barchester and suggest innovative ideas for brand engagement. This will illustrate your proactive approach and passion for the industry.
