At a Glance
- Tasks: Lead sales and marketing for 40+ care homes, driving occupancy and success.
- Company: Barchester, a top-rated healthcare provider in the UK.
- Benefits: Generous salary, car allowance, retail vouchers, and free training.
- Other info: Home-based role with travel across North East and Scotland.
- Why this job: Make a real impact in healthcare while developing your career.
- Qualifications: Experience in sales, marketing, and team management required.
The predicted salary is between 50000 - 65000 € per year.
Barchester have a rare opportunity for a passionate senior sales professional to join us as a Divisional Sales and Marketing Manager. This vital role will support 40+ care homes across the North East and Scotland Division's portfolio to grow their occupancy and have a positive impact on the commercial success of each and every home. We are looking for someone who is self-motivated, creative, with excellent attention to detail, who will be able to communicate ideas and improvements clearly at all levels. This is a home-based role, with regular travel across North East and Scotland.
Required experience/qualifications:
- A background in sales, marketing, and/or communications
- Previous experience managing a high-performing sales team
- Confident in using various reporting processes
- Experience analysing market and financial data, and presenting conclusions
- Full UK driving licence
Responsibilities:
- Review the top line of each care home, translating findings into business plans to achieve occupancy, revenue, and EBITDAR objectives
- Line manage a team of Customer Relationship Managers and oversee the commercial performance of a team of Home Service Advisors
- Strategic input into enquiry generation across the division
- Work with management across the division to identify specific difficulties around enquiry management and community engagement, and deliver training to address these areas
- Recruitment, induction, training, and retention of Customer Relationship Managers and Home Services Advisors
- Oversee a Divisional Activities lead and delivery of Life Enrichment programmes in all homes
- Maintain a good awareness of the market opportunities across the division
- Travel to care homes across the division to gain a depth of knowledge into the Barchester approach and home-specific challenges
- Deliver occupancy support sessions on a monthly basis across all regions to develop clear action plans
- Work closely with the marketing and life enrichment teams to develop, deliver, and promote the Barchester ethos
- Support Barchester's ambitious new build programme to ensure occupancy growth in 3 newly opened homes
- Oversee social media activity for over 40+ care homes in the division
- Demonstrate a clear focus on quality and customer experience
Rewards and Benefits:
- Generous salary
- Competitive car allowance
- Access to a range of retail and leisure vouchers
- Free learning and development opportunities
As the only healthcare provider to be accredited as one of the best companies to work for in the UK, Barchester are dedicated to ensuring that our team are respected and their contribution valued. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.
Divisional Sales and Marketing Manager in Gateshead employer: Apply Gateway
Barchester is an exceptional employer, offering a generous salary, competitive car allowance, and access to a variety of retail and leisure vouchers. With a strong commitment to employee development and a supportive work culture, Barchester empowers its team members to thrive in their careers while making a meaningful impact across care homes in the North East and Scotland. As the only healthcare provider accredited as one of the best companies to work for in the UK, Barchester values each individual's contribution and fosters an environment where growth and progression are at the forefront.
StudySmarter Expert Advice🤫
We think this is how you could land Divisional Sales and Marketing Manager in Gateshead
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a Divisional Sales and Marketing Manager role. You never know who might have the inside scoop on an opportunity or can put in a good word for you.
✨Tip Number 2
Prepare for those interviews! Research Barchester and their approach to care homes. Be ready to discuss how your experience aligns with their goals, especially around occupancy growth and team management. Show them you’re not just another candidate, but the right fit!
✨Tip Number 3
Don’t underestimate the power of social media! Engage with Barchester’s online presence. Comment on their posts or share relevant content that showcases your expertise in sales and marketing. This can help you stand out and show your genuine interest in the company.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Barchester team. Make sure to highlight your leadership skills and experience in managing high-performing teams!
We think you need these skills to ace Divisional Sales and Marketing Manager in Gateshead
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Divisional Sales and Marketing Manager role. Highlight your experience in sales, marketing, and managing teams, and don’t forget to showcase your achievements in driving occupancy and revenue.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to express your passion for the role and how your skills align with Barchester's goals. Be creative and show us how you can make a positive impact on our care homes.
Showcase Your Analytical Skills:Since the role involves analysing market and financial data, be sure to mention any relevant experience you have. Give examples of how you've used data to inform business decisions and drive success in previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smooth application process. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Apply Gateway
✨Know Your Numbers
Make sure you’re familiar with key metrics related to sales and occupancy rates. Be ready to discuss how you've used data in the past to drive results, as this role requires a strong analytical mindset.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully managed teams in the past. Highlight your experience in training and developing others, as well as how you’ve tackled challenges within a team setting.
✨Understand the Barchester Ethos
Research Barchester’s values and mission. Be prepared to discuss how your personal values align with theirs and how you can contribute to their goal of enhancing customer experience across care homes.
✨Be Ready for Scenario Questions
Think about potential challenges you might face in this role, such as improving occupancy in underperforming homes. Prepare to discuss your strategic approach to overcoming these challenges and driving success.
