At a Glance
- Tasks: Lead sales and marketing for 40+ care homes, driving occupancy and commercial success.
- Company: Barchester, a top-rated healthcare provider in the UK.
- Benefits: Generous salary, car allowance, retail vouchers, and free learning opportunities.
- Other info: Home-based role with travel across North East and Scotland.
- Why this job: Make a real impact in healthcare while developing your career with a supportive employer.
- Qualifications: Experience in sales, marketing, and team management required.
The predicted salary is between 50000 - 65000 € per year.
Barchester have a rare opportunity for a passionate senior sales professional to join us as a Divisional Sales and Marketing Manager. This vital role will support 40+ care homes across the North East and Scotland Division's portfolio to grow their occupancy and have a positive impact on the commercial success of each and every home. We are looking for someone who is self-motivated, creative, with excellent attention to detail, who will be able to communicate ideas and improvements clearly at all levels. This is a home-based role, with regular travel across North East and Scotland.
Required experience/qualifications:
- A background in sales, marketing, and/or communications
- Previous experience managing a high-performing sales team
- Confident in using various reporting processes
- Experience analysing market and financial data, and presenting conclusions
- Full UK driving licence
Responsibilities:
- Review the top line of each care home, translating findings into business plans to achieve occupancy, revenue, and EBITDAR objectives
- Line manage a team of Customer Relationship Managers and oversee the commercial performance of a team of Home Service Advisors
- Strategic input into enquiry generation across the division
- Work with management across the division to identify specific difficulties around enquiry management and community engagement, and deliver training to address these areas
- Recruitment, induction, training, and retention of Customer Relationship Managers and Home Services Advisors
- Oversee a Divisional Activities lead and delivery of Life Enrichment programmes in all homes
- Maintain a good awareness of the market opportunities across the division
- Travel to care homes across the division to gain a depth of knowledge into the Barchester approach and home-specific challenges
- Deliver occupancy support sessions on a monthly basis across all regions to develop clear action plans
- Work closely with the marketing and life enrichment teams to develop, deliver, and promote the Barchester ethos
- Support Barchester's ambitious new build programme to ensure occupancy growth in 3 newly opened homes
- Oversee social media activity for over 40+ care homes in the division
- Demonstrate a clear focus on quality and customer experience
Rewards and Benefits:
- Generous salary
- Competitive car allowance
- Access to a range of retail and leisure vouchers
- Free learning and development opportunities
As the only healthcare provider to be accredited as one of the best companies to work for in the UK, Barchester are dedicated to ensuring that our team are respected and their contribution valued. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.
Divisional Sales and Marketing Manager in Edinburgh employer: Apply Gateway
Barchester is an exceptional employer, offering a generous salary, competitive car allowance, and access to free learning and development opportunities. With a strong commitment to employee growth and a supportive work culture, Barchester values the contributions of its team members, making it an empowering place to work. As the only healthcare provider accredited as one of the best companies to work for in the UK, Barchester provides a unique opportunity to make a meaningful impact across 40+ care homes in the North East and Scotland.
StudySmarter Expert Advice🤫
We think this is how you could land Divisional Sales and Marketing Manager in Edinburgh
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and don’t be shy about letting people know you’re on the hunt for a Divisional Sales and Marketing Manager role. You never know who might have the inside scoop on an opportunity!
✨Tip Number 2
Prepare for interviews by researching Barchester and its care homes. Understand their ethos and how they operate. This will help you tailor your responses and show that you’re genuinely interested in making a positive impact on their commercial success.
✨Tip Number 3
Practice your pitch! Be ready to clearly communicate your ideas and improvements during interviews. Use specific examples from your past experience to demonstrate how you’ve successfully managed sales teams and driven occupancy growth.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the Barchester team and contributing to their mission of providing quality care.
We think you need these skills to ace Divisional Sales and Marketing Manager in Edinburgh
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Divisional Sales and Marketing Manager role. Highlight your experience in sales, marketing, and managing teams, and don’t forget to showcase your achievements in driving occupancy and revenue.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to express your passion for the role and how your skills align with Barchester's goals. Be sure to mention specific examples of how you've tackled similar challenges in the past.
Showcase Your Communication Skills:Since this role requires clear communication at all levels, make sure your application reflects your ability to convey ideas effectively. Use concise language and structure your application well to demonstrate your attention to detail.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Apply Gateway
✨Know Your Numbers
Make sure you’re familiar with key metrics related to occupancy, revenue, and EBITDAR. Being able to discuss these figures confidently will show that you understand the commercial side of the role and can translate data into actionable business plans.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully managed high-performing sales teams in the past. Highlight your experience in recruitment, training, and retention, as well as any specific strategies you've implemented to boost team performance.
✨Understand the Market
Research the care home market in the North East and Scotland. Be ready to discuss current trends, challenges, and opportunities. This will demonstrate your proactive approach and ability to identify market-specific difficulties that need addressing.
✨Communicate Clearly
Practice articulating your ideas and improvements clearly. Since this role involves working with various stakeholders, being able to communicate effectively at all levels is crucial. Consider doing mock interviews to refine your delivery.
