Partner Sales Manager

Apply Digital is a global experience transformation partner. We drive AI-powered change and measurable impact across complex, multi-brand ecosystems. Leveraging expertise that spans across the customer experience lifecycle from strategy, design to engineering and beyond, we enable our clients to modernize their organizations and maximize value for their business and customers.

Our 750+ team members have helped transform global companies like Kraft Heinz, NFL, Moderna, Lululemon, Dropbox, Atlassian, A+E Networks, and The Very Group. Apply Digital was founded in 2016 in Vancouver, Canada. In the past nine years, we have grown to ten cities across North America, South America, the UK, Europe, and India.

At Apply Digital, we believe in the One Team approach, where we operate within a pod structure. Each pod brings together senior leadership, subject matter experts, and cross-functional skill sets, all working within a common tech and delivery framework. This structure is underpinned by well‑oiled scrum and sprint cadences, keeping teams in step to release often and retrospectives to ensure we progress toward the desired outcomes.

Wherever we work in the world, we envision Apply Digital as a safe, empowered, respectful and fun community for people, every single day. Together, we work to embody our SHAPE (smart, humble, active, positive, and excellent) values and make Apply Digital a space for our team to connect, grow, and support each other to make a difference.

Location: Apply Digital is hybrid friendly with remote options available if needed. The preferred candidate should be based in (or within a location commutable to) the Greater London Area of the United Kingdom, working in hours that align to the UK timezone.

The Role: We are seeking a Partner Sales Manager to join our growing Growth team. The ideal candidate will play an important role in building strong relationships with partners across our ecosystem to generate leads flow and enable partner success. This includes building a strong book of business with our existing strategic partnerships and emerging partners, identifying GTM growth opportunities, and informing operational efficiencies to scale. The candidate will also work cross‑functionally across our organization.

What You’ll Do:

• Be a key member of the EMEA Growth team, responsible for partnership sales, and as such work closely with, and as part of, the global partnership organization.
• Work with the partner sales teams to establish relationships, build trust, and conduct regular meetings to build an effective GTM motion with each partner.
• Develop and execute on sales and GTM motions as part of the annual partner plans.
• Ideate & test new sales plays & strategies with our Growth team and the partners sales team.
• Build, track & manage partnership pipeline and reporting in the CRM.
• Identify improvements to the account mapping & sales process, and create new processes to help us scale.
• Act as the primary point of contact for the Growth team; educate and guide during the account mapping and qualification process to ensure they are the best fit.
• Own team projects & initiatives that help us collaborate better and scale as a business.
• Champion partners internally and externally; become an expert in the partners business model, technology offerings, and market.
• Identify ways to reciprocate leads, driving bilateral deal flow.
• Build & deliver presentations to partners for educational purposes, and on how we can grow joint opportunities.
• Collaborate with other departments to enable partner success (marketing, training, etc).
• Help signpost internally and externally when managing potential issues or escalations related to partner technology implementations.
• Understand and communicate market opportunities, trends, needs, and partner feedback to cross‑functional teams.
• Work closely with internal departments like Finance and Legal.

Who You Are:

• Minimum of 5+ years in a partner management and/or sales role with a proven record of success.
• Experience taking partnerships from 0-100 (i.e., starting point to successful partnership) by driving net new & upsell/cross-sell revenue.
• Passion for continuously learning about modern technology, ideally with existing knowledge of composable and MACH technology, and an understanding of key opportunities and challenges related to transitioning from older legacy architectures to modern agile composable architectures.
• Comfortable with change and enjoy working in a fast-paced work environment, in a fast-growing company.
• The role requires the ability to build strong relationships in a competitive environment. This individual must be a self-starter and problem-solver, and willing to do the hard work.
• Collaborative working style, enjoys working both independently and as a team.
• Enjoys the test & learn model to discover ways to improve and grow our partner ecosystem and the way we position our offer within that ecosystem.
• Experience working at a systems integrator, digital agency, or SaaS company.

Life at Apply Digital:

At Apply Digital, people are at the core of everything we do. We value your time, safety, and health, and strive to build a work community that can help you thrive and grow. Here are a few benefits we offer to support you:

• Great projects: Broaden your skills on a range of engaging projects with international brands that have a global impact.
• An inclusive and safe environment: We're truly committed to building a culture where you are celebrated and everyone feels welcome and safe.
• Learning opportunities: We offer generous training budgets, including partner tech certifications, custom learning plans, workshops, mentorship, and peer support.
• Generous vacation policy: Work-life balance is key to our team's success, so we offer ample time away from work to promote overall well-being.
• Customizable benefits: Tailor your extended health and dental plan to your needs, priorities, and preferences.
• Flexible work arrangements: We work in a variety of ways, from remote, to in-office, to a blend of both.

Apply Digital is committed to building a culture where differences are celebrated and everyone feels welcome. That's why we value equal opportunity and nurture an inclusive workplace where our individual differences are recognized and valued.

If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by emailing us at careers@applydigital.com.