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- Tasks: Lead and scale influencer marketing strategies for a fast-growing nutrition brand.
- Company: Join Europe’s fastest-growing lifestyle and sports nutrition company.
- Benefits: Up to £50,000 salary, 50% staff discount, free nutrition products, and electric car scheme.
- Why this job: Make a real impact in the influencer marketing space and drive brand growth.
- Qualifications: 3+ years in influencer marketing with strong negotiation and analytical skills.
- Other info: Dynamic role with opportunities for career advancement in a high-growth environment.
The predicted salary is between 42000 - 58000 £ per year.
Working Pattern: Full time, Monday to Friday – 9am-5pm
Location: Applied Nutrition HQ, Acornfield Rd, Liverpool L33 7UG.
Reporting to: Head of Marketing.
Salary: Up to £50,000 depending on experience.
Overview
Applied Nutrition is Europe’s fastest-growing lifestyle and sports nutrition company. We formulate and produce lifestyle and sports nutrition supplements, grab and go snacks, energy drinks for professional athletes, fitness enthusiasts and the gym lifestyle community. We also produce pharmaceutical-grade health, wellbeing and beauty nutrition products. As we continue our rapid global expansion, we are seeking a commercially driven, strategically minded Senior Influencer Marketing Manager to lead and scale our influencer and ambassador programme across the UK and international markets. This is not a coordination role. This is a growth-driving leadership role.
You will own the influencer strategy end to end from talent acquisition and negotiation through to campaign execution, performance optimisation and commercial ROI delivery.
Strategic Leadership & Commercial Ownership
- Develop and lead a global influencer strategy aligned to brand growth, retail expansion, DTC performance and international market priorities.
- Own the influencer marketing budget, ensuring efficient allocation of spend to drive measurable ROI.
- Establish scalable frameworks for ambassador, athlete and creator partnerships across multiple territories.
- Identify white space opportunities in emerging platforms, communities and subcultures.
- Work closely with senior leadership to align influencer activity with company revenue targets and retail partner objectives.
- Lead large scale influencer activations across TikTok, Instagram, YouTube, Twitch and emerging platforms.
- Own campaign lifecycle management – talent sourcing, negotiation, contracting, briefing, approvals, execution and reporting.
- Manage tiered influencer strategies (micro, mid and upper tier influencers / elite athletes / celebrities).
- Drive product launches through creator-led campaigns with clear sell-through objectives.
- Oversee paid amplification strategies (Spark Ads, whitelisting, creator licensing).
- Ensure campaigns are delivered on time, on budget and exceed performance benchmarks.
Talent Acquisition & Relationship Management
- Build and manage long-term relationships with athletes, creators, agents and management teams.
- Negotiate commercial agreements, usage rights and performance-based structures.
- Identify and onboard high-potential emerging talent before market saturation.
- Ensure brand alignment, professionalism and compliance across all influencer partnerships.
- Represent Applied Nutrition at events, shoots and talent activations.
Performance, Analytics & ROI
- Define clear KPIs across awareness, engagement, revenue, retail uplift and DTC conversions.
- Track performance using advanced analytics tools (EMV, CPA, ROAS, affiliate tracking, UTM performance).
- Deliver monthly and quarterly performance reports to senior leadership.
- Optimise underperforming partnerships and scale high-performing talent.
- Integrate influencer marketing within broader paid, retail and community campaigns.
Cross-Functional Leadership
- Work collaboratively with Social, Design, E-Commerce, B2B and Product teams to deliver integrated campaigns.
- Build and scale a high-performing Influencer Marketing team, setting structure, processes and clear performance expectations.
- Contribute to overall brand strategy and cultural positioning.
- Support international distributors with influencer frameworks and playbooks.
Essential Experience & Skills
- 3+ years’ experience in Influencer Marketing, ideally within FMCG, sports nutrition, lifestyle or performance brands.
- Proven track record of delivering commercially successful influencer campaigns with measurable ROI.
- Experience managing six/seven figure influencer budgets.
- Strong negotiation experience with agents and athlete management teams.
- Advanced understanding of influencer marketing, social commerce and paid amplification.
- Strong analytical mindset with ability to translate data into strategic decisions.
- Deep understanding of social trends, creator economy and emerging platforms.
- Exceptional communication, leadership and stakeholder management skills.
- Ability to operate at both strategic and executional levels.
- Experience within a high-growth or challenger brand.
- Established network within fitness, sport or lifestyle sectors.
- Experience launching new product categories via influencer-led strategy.
Electric Car Scheme (subject to eligibility). 50% staff discount on all products. Free nutrition products in the office. Opportunity to play a key role in one of Europe’s fastest-growing nutrition brands.
Senior Influencer Manager in Knowsley employer: Applied Nutrition plc
Contact Detail:
Applied Nutrition plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Influencer Manager in Knowsley
✨Tip Number 1
Get your networking game on! Connect with industry professionals on LinkedIn and attend relevant events. We can’t stress enough how important it is to build relationships in the influencer marketing space.
✨Tip Number 2
Showcase your expertise! Create a portfolio or case studies of successful campaigns you've led. This will help us see your strategic mindset and commercial ownership in action.
✨Tip Number 3
Be proactive! Reach out to influencers and brands you admire, even if they’re not hiring. A little initiative can go a long way in landing that dream role with us.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace Senior Influencer Manager in Knowsley
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Influencer Manager role. Highlight your experience in influencer marketing, especially any successful campaigns you've led. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about influencer marketing and how you can contribute to our growth at Applied Nutrition. Be genuine and let your personality come through.
Showcase Your Achievements: When detailing your experience, focus on measurable achievements. Did you increase ROI on campaigns? Share those numbers! We love seeing how you've made an impact in previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t miss out!
How to prepare for a job interview at Applied Nutrition plc
✨Know Your Influencer Landscape
Before the interview, dive deep into the current influencer marketing trends, especially in the sports nutrition and lifestyle sectors. Familiarise yourself with key players, emerging platforms, and successful campaigns. This will show your passion and understanding of the industry.
✨Showcase Your Strategic Mindset
Prepare to discuss specific examples where you've developed and executed successful influencer strategies. Highlight how you aligned these strategies with business goals and drove measurable ROI. Use data to back up your claims and demonstrate your analytical skills.
✨Demonstrate Negotiation Skills
Since this role involves negotiating with agents and athletes, be ready to share your negotiation experiences. Discuss how you've navigated complex agreements and secured beneficial terms for your previous campaigns. This will illustrate your ability to manage high-stakes relationships.
✨Engage with the Company Culture
Research Applied Nutrition's brand values and culture. Be prepared to discuss how your personal values align with theirs and how you can contribute to their growth. Showing that you understand and resonate with their mission will set you apart as a candidate.