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- Tasks: Lead and optimise paid media strategies to drive growth and performance.
- Company: Dynamic brand in the health and nutrition sector with a focus on innovation.
- Benefits: Competitive salary, career development opportunities, and a vibrant team culture.
- Why this job: Make a real impact by driving measurable results in a fast-paced environment.
- Qualifications: Experience in performance marketing, especially with Google Ads and Amazon Advertising.
- Other info: Join a collaborative team and grow your skills in a thriving industry.
The predicted salary is between 36000 - 60000 £ per year.
The Performance Marketing Manager will lead the paid media strategy and execution across all key acquisition channels. This role is accountable for driving efficient, scalable growth through paid media, with full ownership of day‑to‑day performance, budget management and optimisation. Working closely with the CMO, Ecommerce and Brand teams, the role will translate brand demand into measurable commercial results.
Key Responsibilities
- Runs Applied Nutrition’s performance marketing activity across all paid channels, including Paid Search, Paid Social, Shopping and Display.
- Plan, execute and optimise paid media campaigns to deliver against CAC, ROAS and revenue targets.
- Manage Amazon advertising activity in partnership with Marketplace team.
- Own performance budgets, pacing and optimisation, ensuring spend is efficient and commercially aligned.
- Build and maintain performance reporting, providing clear insight into channel effectiveness and growth opportunities.
- Identify and test new platforms, formats, audiences and tactics to unlock incremental growth.
- Support the development of scalable performance processes to support future team growth.
- Responsible for full ownership of paid media channels, including Paid Search & Shopping performance reporting, insights and optimisation.
Key Skills
- Strong experience in performance marketing within ecommerce, DTC or consumer brands.
- Hands‑on expertise across Google Ads, Meta Ads and Amazon Advertising.
- Commercially minded, data‑driven with strong understanding of CAC, ROAS and revenue contribution.
- Comfortable owning paid media performance end‑to‑end, with minimal oversight.
- Strong communicator able to work cross-functionally with Brand, Ecommerce and Trading teams.
Location: Full Time Office Based in Knowsley, Liverpool.
Performance Marketing Manager in Knowsley employer: Applied Nutrition plc
Contact Detail:
Applied Nutrition plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Manager in Knowsley
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past performance marketing successes. This will help you stand out and demonstrate your expertise in driving growth through paid media.
✨Tip Number 3
Prepare for interviews by brushing up on key metrics like CAC and ROAS. Be ready to discuss how you've optimised campaigns in the past and what strategies you’d bring to the table at StudySmarter.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the StudySmarter team.
We think you need these skills to ace Performance Marketing Manager in Knowsley
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Performance Marketing Manager role. Highlight your experience with paid media, especially in ecommerce and DTC. We want to see how you've driven growth through channels like Google Ads and Meta Ads!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about performance marketing and how your skills align with our goals at StudySmarter. Don't forget to mention any specific achievements that demonstrate your impact in previous roles.
Showcase Your Data Skills: Since this role is all about being data-driven, make sure to include examples of how you've used data to optimise campaigns and drive results. We love numbers, so if you can share metrics like CAC and ROAS, even better!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we love seeing candidates who take that extra step!
How to prepare for a job interview at Applied Nutrition plc
✨Know Your Numbers
As a Performance Marketing Manager, you'll need to be comfortable discussing key metrics like CAC and ROAS. Brush up on your data analysis skills and be ready to share examples of how you've optimised campaigns in the past. This shows you’re not just familiar with the terms but can apply them effectively.
✨Showcase Your Campaign Successes
Prepare specific case studies from your previous roles where you successfully managed paid media campaigns. Highlight the strategies you used, the challenges you faced, and the results you achieved. This will demonstrate your hands-on expertise and ability to drive growth.
✨Understand the Brand
Before the interview, take some time to research the company’s brand and its target audience. Be ready to discuss how you would translate brand demand into measurable results through performance marketing. This shows that you’re not just looking for any job, but are genuinely interested in contributing to their success.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's current performance marketing strategies and future goals. This not only shows your interest in the role but also your strategic thinking. It’s a great way to engage with the interviewers and demonstrate your understanding of the industry.