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- Tasks: Lead influencer campaigns and build relationships with creators across social platforms.
- Company: Join Europe's fastest-growing lifestyle and sports nutrition company.
- Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
- Why this job: Be at the forefront of influencer marketing in a vibrant industry.
- Qualifications: 2+ years in influencer marketing and strong project management skills.
- Other info: Office-based role in Knowsley, Liverpool, with a focus on creativity and collaboration.
The predicted salary is between 36000 - 60000 £ per year.
Applied Nutrition is Europe’s fastest-growing lifestyle and sports nutrition company. We formulate and produce lifestyle and sports nutrition supplements, grab and go snacks, energy drinks for professional athletes, fitness enthusiasts and the gym lifestyle community. We also produce pharmaceutical-grade health, wellbeing and beauty nutrition products. Due to our rapid growth and continued expansion of our audience, we are looking for an Influencer Manager who is highly motivated and proactive. Reporting to The Head of Marketing, you will play a key role in supporting a variety of marketing activities across the team. Please note this role is office based in Knowsley, Liverpool. Monday - Friday, you must be able to commute to the office each day.
Strategic Planning & Development
- Identify and segment target audiences across social platforms, ensuring influencer strategies align with broader business and brand objectives.
- Conduct ongoing research into influencer, creator, and cultural trends to ensure the brand remains at the forefront of digital engagement.
- Define clear KPIs and ROI frameworks for influencer-led campaigns, from awareness and engagement to conversions and sales.
Influencer Campaign Management
- Lead the planning, execution and optimisation of influencer campaigns across TikTok, Instagram, YouTube, Twitch and emerging platforms.
- Manage influencer activations for key product launches, events and brand moments - from negotiation and contracts to creative briefing and content approvals.
- Working with social media manager to manage paid/organic influencer content amplification (e.g., Spark Ads, TikTok Creator Marketplace) to maximise reach and impact.
- Ensure all campaigns deliver on time, within budget, and exceed performance expectations.
Talent Relationships & Collaboration
- Build, nurture, and manage relationships with a diverse network of influencers, athletes, agents, and content creators - from nano and micro through to celebrity level.
- Collaborate cross-functionally with design, social and product teams to integrate influencer content seamlessly into multi-channel campaigns.
- Act as the key point of contact between influencers and the brand, ensuring brand values, tone of voice, and compliance (e.g., ASA/FTC guidelines) are upheld.
Analytics & Performance Reporting
- Track, measure, and analyse influencer performance using advanced analytics tools (reach, engagement, EMV, conversion rates, affiliate performance).
- Produce actionable reports for leadership, translating influencer impact into commercial outcomes.
- Stay ahead of social commerce trends and new creator economy opportunities to inform ongoing strategy.
Essential experience and skills
- Minimum 2 x years of experience in Influencer Marketing.
- Strong network of influencer contacts and proven experience developing, managing and executing successful influencer campaigns (case studies and ROI to be shared).
- Strong understanding of influencer campaign analytics and reporting.
- Excellent project management skills.
- A passion for influencers, social media and a deep understanding of current trends.
- Experience with influencer management tools.
- Excellent communication and personal skills.
- The ability to work independently and as part of a team.
Influencer Marketing Manager in Knowsley employer: Applied Nutrition plc
Contact Detail:
Applied Nutrition plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Influencer Marketing Manager in Knowsley
✨Tip Number 1
Network like a pro! Get out there and connect with influencers, brands, and fellow marketers. Attend events, join online communities, and don’t be shy to slide into DMs. Building relationships can open doors to opportunities that aren’t even advertised!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past influencer campaigns, including metrics and results. This will not only highlight your experience but also demonstrate your ability to drive real impact. Make sure to have it ready when you apply through our website!
✨Tip Number 3
Stay ahead of the game! Keep up with the latest trends in influencer marketing and social media. Follow industry leaders, read blogs, and engage with content that inspires you. This knowledge will help you stand out during interviews and show your passion for the field.
✨Tip Number 4
Be proactive! Don’t wait for job openings to come to you. Reach out to companies you admire, like Applied Nutrition, and express your interest in working with them. A well-timed email can make a lasting impression and might just land you an interview!
We think you need these skills to ace Influencer Marketing Manager in Knowsley
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Influencer Marketing Manager role. Highlight your relevant experience in influencer campaigns and any specific achievements that align with the job description. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for influencer marketing and how your skills match our needs. Be sure to mention why you're excited about working with Applied Nutrition and how you can contribute to our growth.
Showcase Your Network: Since this role involves building relationships with influencers, don’t forget to mention your existing network. Share examples of successful collaborations you've managed and how they’ve driven results. We love seeing your connections in action!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Applied Nutrition plc
✨Know Your Influencers
Before the interview, do your homework on the influencers that Applied Nutrition collaborates with. Familiarise yourself with their campaigns and how they align with the brand's values. This shows you’re proactive and genuinely interested in the role.
✨Showcase Your Campaign Success
Prepare to discuss specific influencer campaigns you've managed in the past. Bring case studies that highlight your ability to define KPIs, manage budgets, and achieve impressive ROI. Numbers speak volumes, so be ready to share your successes!
✨Stay Ahead of Trends
Demonstrate your knowledge of current trends in influencer marketing and social media. Be prepared to discuss emerging platforms and how they could benefit Applied Nutrition. This will show that you’re not just reactive but also strategic in your approach.
✨Build a Connection
During the interview, focus on building rapport with your interviewers. Share your passion for influencer marketing and how you can contribute to the team. Remember, they’re looking for someone who fits well within their culture, so let your personality shine!
