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- Tasks: Lead and scale influencer marketing strategies for a fast-growing nutrition brand.
- Company: Join Europe’s fastest-growing lifestyle and sports nutrition company.
- Benefits: Up to ÂŁ50,000 salary, staff discounts, free products, and electric car scheme.
- Why this job: Make a real impact in the influencer marketing space with a dynamic team.
- Qualifications: 3+ years in influencer marketing with a strong track record of ROI.
- Other info: Collaborative environment with opportunities for career growth and international exposure.
The predicted salary is between 42000 - 58000 ÂŁ per year.
Working Pattern: Full time, Monday to Friday – 9am-5pm
Location: Applied Nutrition HQ, Acornfield Rd, Liverpool L33 7UG.
Reporting to: Head of Marketing.
Salary: Up to ÂŁ50,000 depending on experience.
Overview
Applied Nutrition is Europe’s fastest-growing lifestyle and sports nutrition company. We formulate and produce lifestyle and sports nutrition supplements, grab and go snacks, energy drinks for professional athletes, fitness enthusiasts and the gym lifestyle community. We also produce pharmaceutical‑grade health, wellbeing and beauty nutrition products. As we continue our rapid global expansion, we are seeking a commercially driven, strategically minded Senior Influencer Marketing Manager to lead and scale our influencer and ambassador programme across the UK and international markets.
This is not a coordination role. This is a growth‑driving leadership role. You will own the influencer strategy end to end from talent acquisition and negotiation through to campaign execution, performance optimisation and commercial ROI delivery.
Strategic Leadership & Commercial Ownership
- Develop and lead a global influencer strategy aligned to brand growth, retail expansion, DTC performance and international market priorities.
- Own the influencer marketing budget, ensuring efficient allocation of spend to drive measurable ROI.
- Establish scalable frameworks for ambassador, athlete and creator partnerships across multiple territories.
- Identify white space opportunities in emerging platforms, communities and subcultures.
- Work closely with senior leadership to align influencer activity with company revenue targets and retail partner objectives.
- Lead large scale influencer activations across TikTok, Instagram, YouTube, Twitch and emerging platforms.
- Own campaign lifecycle management – talent sourcing, negotiation, contracting, briefing, approvals, execution and reporting.
- Manage tiered influencer strategies (micro, mid and upper tier influencers / elite athletes / celebrities).
- Drive product launches through creator‑led campaigns with clear sell‑through objectives.
- Oversee paid amplification strategies (Spark Ads, whitelisting, creator licensing).
- Ensure campaigns are delivered on time, on budget and exceed performance benchmarks.
Talent Acquisition & Relationship Management
- Build and manage long‑term relationships with athletes, creators, agents and management teams.
- Negotiate commercial agreements, usage rights and performance‑based structures.
- Identify and onboard high‑potential emerging talent before market saturation.
- Ensure brand alignment, professionalism and compliance across all influencer partnerships.
- Represent Applied Nutrition at events, shoots and talent activations.
Performance, Analytics & ROI
- Define clear KPIs across awareness, engagement, revenue, retail uplift and DTC conversions.
- Track performance using advanced analytics tools (EMV, CPA, ROAS, affiliate tracking, UTM performance).
- Deliver monthly and quarterly performance reports to senior leadership.
- Optimise underperforming partnerships and scale high‑performing talent.
- Integrate influencer marketing within broader paid, retail and community campaigns.
Cross‑Functional Leadership
- Work collaboratively with Social, Design, E‑Commerce, B2B and Product teams to deliver integrated campaigns.
- Build and scale a high‑performing Influencer Marketing team, setting structure, processes and clear performance expectations.
- Contribute to overall brand strategy and cultural positioning.
- Support international distributors with influencer frameworks and playbooks.
Essential Experience & Skills
- 3+ years’ experience in Influencer Marketing, ideally within FMCG, sports nutrition, lifestyle or performance brands.
- Proven track record of delivering commercially successful influencer campaigns with measurable ROI.
- Experience managing six/seven figure influencer budgets.
- Strong negotiation experience with agents and athlete management teams.
- Advanced understanding of influencer marketing, social commerce and paid amplification.
- Strong analytical mindset with ability to translate data into strategic decisions.
- Deep understanding of social trends, creator economy and emerging platforms.
- Exceptional communication, leadership and stakeholder management skills.
- Ability to operate at both strategic and executional levels.
- Experience within a high‑growth or challenger brand.
- Established network within fitness, sport or lifestyle sectors.
- Experience launching new product categories via influencer‑led strategy.
Electric Car Scheme (subject to eligibility).
50% staff discount on all products.
Free nutrition products in the office.
Opportunity to play a key role in one of Europe’s fastest‑growing nutrition brands.
Senior Influencer Manager in Huyton employer: Applied Nutrition plc
Contact Detail:
Applied Nutrition plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Influencer Manager in Huyton
✨Tip Number 1
Get your networking game on! Connect with industry professionals on LinkedIn and attend relevant events. We can’t stress enough how important it is to build relationships in the influencer marketing space.
✨Tip Number 2
Show off your expertise! Create a portfolio showcasing your past campaigns and results. This will help us see your strategic mindset and commercial ownership in action, which is exactly what we’re looking for.
✨Tip Number 3
Be proactive! Reach out to influencers and brands you admire, even if they’re not hiring. A little initiative can go a long way in landing that dream role with us at Applied Nutrition.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are genuinely interested in joining our fast-growing team.
We think you need these skills to ace Senior Influencer Manager in Huyton
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for influencer marketing shine through! We want to see how your experience aligns with our mission at Applied Nutrition and how you can contribute to our growth.
Tailor Your CV: Make sure your CV is tailored specifically for the Senior Influencer Manager role. Highlight relevant experience in managing influencer campaigns and any measurable successes you've had. We love seeing numbers that demonstrate your impact!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you're the perfect fit for this role. Share your strategic vision for influencer marketing and how you plan to drive growth at Applied Nutrition. Keep it engaging and personal!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Applied Nutrition plc
✨Know Your Influencer Landscape
Before the interview, dive deep into the current influencer marketing trends, especially in the sports nutrition and lifestyle sectors. Familiarise yourself with key players, emerging platforms, and successful campaigns. This will show your passion and understanding of the industry.
✨Showcase Your Strategic Mindset
Prepare to discuss specific examples of how you've developed and executed influencer strategies in the past. Highlight your experience with budget management and ROI delivery, as this role demands a strong commercial focus. Be ready to explain how you align influencer activities with broader business goals.
✨Demonstrate Your Negotiation Skills
Since this role involves negotiating with agents and athletes, come prepared with examples of successful negotiations you've conducted. Discuss the strategies you used to secure beneficial terms and how you built long-term relationships with influencers. This will illustrate your capability in managing high-stakes partnerships.
✨Be Data-Driven
Brush up on your analytical skills and be ready to talk about how you've used data to optimise influencer campaigns. Discuss specific KPIs you've tracked and how you've adjusted strategies based on performance metrics. This will highlight your ability to make informed decisions that drive results.