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- Tasks: Lead and optimise paid media strategies to drive growth and revenue.
- Company: Dynamic brand in the health and nutrition sector with a focus on innovation.
- Benefits: Competitive salary, career development opportunities, and a vibrant team culture.
- Why this job: Make a real impact by driving performance marketing for a leading brand.
- Qualifications: Experience in performance marketing, especially in ecommerce and DTC.
- Other info: Join a collaborative team in a fast-paced environment with growth potential.
The predicted salary is between 36000 - 60000 £ per year.
The Performance Marketing Manager will lead the paid media strategy and execution across all key acquisition channels. This role is accountable for driving efficient, scalable growth through paid media, with full ownership of day‑to‑day performance, budget management and optimisation. Working closely with the CMO, Ecommerce and Brand teams, the role will translate brand demand into measurable commercial results.
Key Responsibilities
- Runs Applied Nutrition’s performance marketing activity across all paid channels, including Paid Search, Paid Social, Shopping and Display.
- Plan, execute and optimise paid media campaigns to deliver against CAC, ROAS and revenue targets.
- Manage Amazon advertising activity in partnership with Marketplace team.
- Own performance budgets, pacing and optimisation, ensuring spend is efficient and commercially aligned.
- Build and maintain performance reporting, providing clear insight into channel effectiveness and growth opportunities.
- Identify and test new platforms, formats, audiences and tactics to unlock incremental growth.
- Support the development of scalable performance processes to support future team growth.
Responsible for
- Full ownership of paid media channels, including: Paid Search & Shopping, Performance reporting, insights and optimisation.
Key Skills
- Strong experience in performance marketing within ecommerce, DTC or consumer brands.
- Hands‑on expertise across Google Ads, Meta Ads and Amazon Advertising.
- Commercially minded, data‑driven with strong understanding of CAC, ROAS and revenue contribution.
- Comfortable owning paid media performance end‑to‑end, with minimal oversight.
- Strong communicator able to work cross-functionally with Brand, Ecommerce and Trading teams.
Location: Full Time Office Based in Knowsley, Liverpool.
Performance Marketing Manager in Huyton employer: Applied Nutrition plc
Contact Detail:
Applied Nutrition plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Manager in Huyton
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past performance marketing successes. This will help you stand out and demonstrate your expertise in driving growth through paid media.
✨Tip Number 3
Prepare for interviews by brushing up on key metrics like CAC and ROAS. Be ready to discuss how you've optimised campaigns in the past and what strategies you’d bring to the table for Applied Nutrition.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Performance Marketing Manager in Huyton
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Performance Marketing Manager role. Highlight your experience with paid media, especially in ecommerce and DTC. We want to see how you've driven growth through channels like Google Ads and Meta Ads!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about performance marketing and how your skills align with our goals at StudySmarter. Show us your personality and enthusiasm for the role!
Showcase Your Results: When detailing your past experiences, focus on the results you've achieved. Use metrics like CAC and ROAS to demonstrate your impact. We love numbers that tell a story about your success in driving efficient growth!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates. Plus, we can’t wait to see what you bring to the table!
How to prepare for a job interview at Applied Nutrition plc
✨Know Your Numbers
As a Performance Marketing Manager, you'll need to be comfortable with metrics like CAC and ROAS. Brush up on these key performance indicators and be ready to discuss how you've used them in past roles to drive growth.
✨Showcase Your Campaigns
Prepare to talk about specific paid media campaigns you've managed. Highlight your role in planning, executing, and optimising these campaigns, and be ready to share the results you achieved. Real examples will make your experience stand out!
✨Understand the Brand
Research the company’s brand and its target audience. Be prepared to discuss how you would translate brand demand into measurable results through performance marketing strategies tailored to their unique market.
✨Cross-Functional Collaboration
Since this role involves working closely with various teams, think of examples where you've successfully collaborated with others. Be ready to explain how you communicate effectively across departments to achieve common goals.