At a Glance
- Tasks: Lead influencer campaigns and build relationships with creators across social platforms.
- Company: Join Europe's fastest-growing lifestyle and sports nutrition company.
- Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
- Other info: Office-based role in Knowsley, Liverpool with a vibrant team culture.
- Why this job: Make an impact in the influencer marketing space and shape brand narratives.
- Qualifications: 2+ years in influencer marketing and a strong network of contacts.
The predicted salary is between 36000 - 60000 £ per year.
Applied Nutrition is Europe’s fastest-growing lifestyle and sports nutrition company. We formulate and produce lifestyle and sports nutrition supplements, grab and go snacks, energy drinks for professional athletes, fitness enthusiasts and the gym lifestyle community. We also produce pharmaceutical-grade health, wellbeing and beauty nutrition products.
Due to our rapid growth and continued expansion of our audience, we are looking for an Influencer Manager who is highly motivated and proactive. Reporting to The Head of Marketing, you will play a key role in supporting a variety of marketing activities across the team.
Please note this role is office based in Knowsley, Liverpool. Monday - Friday, you must be able to commute to the office each day.
Strategic Planning & Development
- Identify and segment target audiences across social platforms, ensuring influencer strategies align with broader business and brand objectives.
- Conduct ongoing research into influencer, creator, and cultural trends to ensure the brand remains at the forefront of digital engagement.
- Define clear KPIs and ROI frameworks for influencer-led campaigns, from awareness and engagement to conversions and sales.
Influencer Campaign Management
- Lead the planning, execution and optimisation of influencer campaigns across TikTok, Instagram, YouTube, Twitch and emerging platforms.
- Manage influencer activations for key product launches, events and brand moments - from negotiation and contracts to creative briefing and content approvals.
- Working with social media manager to manage paid/organic influencer content amplification (e.g., Spark Ads, TikTok Creator Marketplace) to maximise reach and impact.
- Ensure all campaigns deliver on time, within budget, and exceed performance expectations.
Talent Relationships & Collaboration
- Build, nurture, and manage relationships with a diverse network of influencers, athletes, agents, and content creators - from nano and micro through to celebrity level.
- Collaborate cross-functionally with design, social and product teams to integrate influencer content seamlessly into multi-channel campaigns.
- Act as the key point of contact between influencers and the brand, ensuring brand values, tone of voice, and compliance (e.g., ASA/FTC guidelines) are upheld.
Analytics & Performance Reporting
- Track, measure, and analyse influencer performance using advanced analytics tools (reach, engagement, EMV, conversion rates, affiliate performance).
- Produce actionable reports for leadership, translating influencer impact into commercial outcomes.
- Stay ahead of social commerce trends and new creator economy opportunities to inform ongoing strategy.
Essential experience and skills
- Minimum 2 x years of experience in Influencer Marketing.
- Strong network of influencer contacts and proven experience developing, managing and executing successful influencer campaigns (case studies and ROI to be shared).
- Strong understanding of influencer campaign analytics and reporting.
- Excellent project management skills.
- A passion for influencers, social media and a deep understanding of current trends.
- Experience with influencer management tools.
- Excellent communication and personal skills.
- The ability to work independently and as part of a team.
Influencer Marketing Manager in Huyton employer: Applied Nutrition plc
Applied Nutrition is an exceptional employer, offering a vibrant work culture at our Knowsley HQ, where teamwork and innovation thrive. As Europe’s fastest-growing lifestyle and sports nutrition company, we provide our employees with ample opportunities for professional growth and development, alongside a competitive salary and benefits such as free parking and a casual dress code. Join us to be part of a dynamic team dedicated to excellence in customer service and product quality.
StudySmarter Expert Advice🤫
We think this is how you could land Influencer Marketing Manager in Huyton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Applied Nutrition plc and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Applied Nutrition plc are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Applied Nutrition plc on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Applied Nutrition plc. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Influencer Marketing Manager in Huyton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Applied Nutrition plc. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Applied Nutrition plc:Show us that you’ve done your homework! In your application, briefly mention what you admire about Applied Nutrition plc’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Applied Nutrition plc
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Applied Nutrition plc will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Applied Nutrition plc, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
