At a Glance
- Tasks: Lead CRM marketing for Europe, creating fan-first campaigns and engaging anime lovers.
- Company: Join Crunchyroll, the ultimate destination for anime fans worldwide.
- Benefits: Enjoy top-notch healthcare, gym allowances, hybrid work, and generous time off.
- Other info: Collaborative team culture focused on creativity and continuous growth.
- Why this job: Shape the future of anime while connecting with a passionate community.
- Qualifications: 8+ years in CRM marketing, strong analytical skills, and a love for anime.
About Crunchyroll: Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, helping them connect with the stories and characters they crave.
About the role: Crunchyroll is seeking a Senior Manager, CRM Marketing to lead localized CRM engagement for our European markets, one of our fastest-growing regions. Based in London, this role will own the CRM campaign calendar for the region, balancing high-velocity title moments and catalog beats while bringing our biggest anime moments to life across owned channels.
What You'll Do:
- CRM Campaign Calendar Ownership: Own the CRM campaign calendar for Europe across tentpole releases, seasonal beats, and catalog programming, aligning timing, targeting strategy, and channel plans with local and global priorities.
- Go-to-Market Campaigns: Collaborate with regional marketing, brand, programming, and curation teams to design localized go-to-market moments for major content launches, seasonal events, partnerships, and fan activations.
- Segmentation & Audience Strategy: Apply best practices in personalization and segmentation to build targeted campaigns informed by fan behaviour, affinities, regional nuances, and language/dub preferences.
- Regional Market Expertise: Serve as Crunchyroll's CRM market lead for Europe, advising on cultural nuances, local market behaviours, local platform norms, channel norms, and fan engagement opportunities.
- Localized Lifecycle Strategy: Provide regional inputs into Europe lifecycle journey strategies across acquisition, onboarding, engagement, retention, and winback.
- Marketing Technology Ownership: Lead campaign execution and performance optimization in partnership with Operations, Martech, and Data Analytics; manage CRM initiatives within Braze (or similar).
- Cross-Functional Partnership: Work with Regional Marketing, Product, Brand, Content, Creative, Data Science, and GTM teams to create cohesive fan experiences.
- Performance & Optimization: Analyze CRM campaign performance, identify opportunities, and apply insights to continuously improve effectiveness and fan impact.
- Innovation & Experimentation: Stay ahead of market dynamics and messaging ecosystems to evolve CRM campaign strategy and execution.
About You:
- 8+ years of experience in CRM, retention, or subscriber engagement marketing, ideally within streaming, digital subscription, gaming, e-commerce, or entertainment.
- Strong experience with Braze (or comparable orchestration platforms) with a focus on campaign planning/execution, segmentation, triggers, and multi-channel delivery.
- Deep knowledge of European consumer behaviours, digital marketing platforms, and messaging ecosystems.
- Strong creative acumen and storytelling ability.
- Strong analytical skills to interpret performance data and develop insights.
- Proven ability to collaborate across regional and global teams in a fast-paced environment.
- Passion for anime, entertainment, or fan-first brands is highly valued.
- Additional proficiency in relevant regional languages is a plus.
About the Team: The Lifecycle Marketing team curates personalized journeys that strengthen fan loyalty and lifetime value.
Why you will love working at Crunchyroll: In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy various benefits and perks.
About our Values: We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do.
Our commitment to diversity and inclusion: Our mission of helping people belong reflects our commitment to diversity & inclusion. We are an equal opportunity employer and value diversity at Crunchyroll.
Senior Manager, CRM Marketing, Europe employer: Applied Labs
ComplyAdvantage is an exceptional employer that fosters a dynamic and innovative work culture, particularly for those in the VP, AI-Driven Customer Experience & Services role. With a strong emphasis on employee growth and development, team members are encouraged to leverage cutting-edge AI technologies to enhance customer outcomes while collaborating with executive leadership in a supportive environment. Located in a vibrant multi-regional setting, employees benefit from diverse perspectives and opportunities to make a meaningful impact on the company's global expansion.
