At a Glance
- Tasks: Design and execute lifecycle programs to win back users and convert leads.
- Company: Join a dynamic team at Playlist focused on user engagement.
- Benefits: Competitive salary, flexible work options, and opportunities for growth.
- Other info: Fast-paced environment with collaboration across multiple teams.
- Why this job: Make a real impact by driving user reactivation and lead conversion.
- Qualifications: Experience in marketing and strong analytical skills required.
The predicted salary is between 45000 - 55000 £ per year.
Playlist is seeking a Lifecycle Marketing Manager (Leads & Reactivation) to design and execute lifecycle programs that win back lapsed users, convert new leads, and optimize engagement across email, push, in-app, and SMS.
You will work hands-on in Braze and our in-house tools, partnering with Product, Creative, Analytics, and Finance to drive reactivation, lead conversion, and sustained growth.
This role blends strategic thinking with hands-on execution in a fast-paced team.
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Lifecycle Growth Lead: Reactivation & Lead Conversion employer: Applied Labs
ComplyAdvantage is an exceptional employer that fosters a dynamic and innovative work culture, particularly for those in the VP, AI-Driven Customer Experience & Services role. With a strong emphasis on employee growth and development, team members are encouraged to leverage cutting-edge AI technologies to enhance customer outcomes while collaborating with executive leadership in a supportive environment. Located in a vibrant multi-regional setting, employees benefit from diverse perspectives and opportunities to make a meaningful impact on the company's global expansion.
StudySmarter Expert Advice🤫
We think this is how you could land Lifecycle Growth Lead: Reactivation & Lead Conversion
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Applied Labs and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Applied Labs are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Applied Labs on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Applied Labs. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Lifecycle Growth Lead: Reactivation & Lead Conversion
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Applied Labs. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Applied Labs:Show us that you’ve done your homework! In your application, briefly mention what you admire about Applied Labs’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Applied Labs
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Applied Labs will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Applied Labs, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
