At a Glance
- Tasks: Lead marketing strategy and drive business growth in a dynamic environment.
- Company: Join a friendly firm that values individuality and offers great career prospects.
- Benefits: Enjoy a 34-hour work week, agile working, and generous leave policies.
- Other info: Regular travel required; supportive culture with social outings and wellness initiatives.
- Why this job: Make a real impact by shaping the firm's marketing direction and client relationships.
- Qualifications: Experience in senior marketing roles within professional services and strong strategic thinking.
The predicted salary is between 60000 - 75000 £ per year.
We are now looking for a Marketing Director to join our leadership team and play a pivotal role in shaping the firm's growth. This is a rare opportunity to take ownership of our marketing and business development strategy, connecting it more directly than ever to our commercial objectives and future direction. This is not a role focused on maintaining the status quo. We are looking for someone who will bring clarity, challenge, and fresh thinking, helping us to better articulate what makes us different and to convert that into measurable growth. Please note: regular travel between all four of our office locations, including Cambridge, will be required.
Key Responsibilities
- As Marketing Director, you will work closely with our CEO, partners and sector leads to define and deliver a marketing and business development approach that supports the firm’s long-term ambitions.
- Set and lead a firm-wide marketing and BD strategy aligned to our commercial goals.
- Work alongside partners to strengthen client relationships and support the growth of key accounts.
- Introduce greater structure and focus to client development and new business activity.
- Oversee the evolution of our brand, profile and market positioning.
- Use insight and data to inform decisions and demonstrate impact.
- Lead and develop our established marketing team through the next phase of our journey.
This is a leadership role with real visibility, requiring someone who can contribute beyond marketing and operate as a trusted voice within the business.
Skills, Knowledge and Expertise
- You will bring experience from within a partnership or professional services environment and be comfortable operating in a business where relationships, credibility and influence matter.
- You are likely to have held a senior marketing or business development role within legal or professional services.
- Be commercially focused, with a clear understanding of how marketing drives growth.
- Be confident working with partners and senior stakeholders, able to challenge constructively.
- Have experience supporting client development and new business initiatives.
- Be both strategic in your thinking and pragmatic in delivery.
- An interest in innovation, technology or intellectually driven sectors would complement our work well.
Benefits
- 34 hour working week, Monday - Friday.
- Agile working.
- A supportive and friendly place to work and learn.
- Annual salary review.
- 25 days annual leave + bank holidays.
- Holiday Purchase Scheme.
- Salary Exchange.
- Life assurance.
- Healthcare Cash Plan & Wellbeing App.
- Group Income Protection.
- Long Service Milestones.
- Social outings.
- Vouchers on Christmas, Birthdays and Special Occasions.
- Charity events.
Marketing Director in Halifax employer: Appleyard Lees IP LLP
At Appleyard Lees, we pride ourselves on fostering a supportive and friendly work environment that values individual contributions while providing ample opportunities for career growth. As a Marketing Director in Halifax, you will not only lead innovative marketing strategies but also enjoy a balanced 34-hour work week, agile working options, and a range of benefits designed to enhance your well-being and professional development. Join us to make a meaningful impact in a collaborative setting where your ideas are valued and celebrated.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Director in Halifax
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Appleyard Lees IP LLP and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Appleyard Lees IP LLP are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Appleyard Lees IP LLP on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Appleyard Lees IP LLP. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Director in Halifax
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Appleyard Lees IP LLP. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Appleyard Lees IP LLP:Show us that you’ve done your homework! In your application, briefly mention what you admire about Appleyard Lees IP LLP’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Appleyard Lees IP LLP
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Appleyard Lees IP LLP will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Appleyard Lees IP LLP, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
