Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Drive PR strategies for Apple’s innovative products and engage with media and content creators.
- Company: Join Apple, a leader in consumer technology with a focus on creativity and collaboration.
- Benefits: Competitive salary, travel opportunities, and a dynamic work environment.
- Why this job: Be part of a team that shapes the narrative around cutting-edge technology and AI.
- Qualifications: 5+ years in PR, strong media outreach skills, and a passion for social media.
- Other info: Work in a diverse team that values creativity and offers excellent career growth.
The predicted salary is between 36000 - 60000 £ per year.
Apple's worldwide communications team informs the world about our innovative products and services, and the values that drive everything we do. Areas of work include Public Relations, Corporate Events, Employee Communications, and Buzz Marketing. The team includes professionals with backgrounds in public relations, journalism, social media, writing and buzz marketing. We’re looking for trailblazing, collaborative professionals from a variety of creative fields.
We are seeking a Product and Software PR Manager for our European Product PR team at Apple. The role is suitable for someone early in their PR career, with an interest in consumer technology, AI/Machine Learning, software, and some experience of working at an agency or in-house.
DescriptionThe Product and Software PR Manager will have a specific focus on Apple Intelligence and software for project management experience, helping to build the strategy for Europe and implementing activity in the UK to secure media coverage and organic social media content, as directed by the Senior PR Manager they report into. They will work closely with the UK-based PR, Product Marketing and Marcom teams to foster collaboration across Marketing teams at Apple, and will regularly work with country PR managers across Europe to help facilitate projects across the region.
ResponsibilitiesThe successful candidate will be tasked with:
- Working closely with their manager to develop strategic plans and implement projects to secure results in both traditional and on social media, with an emphasis on social-first.
- Handling incoming media enquiries, conducting outreach to media and content creators to secure results, and bringing fresh thinking to projects for creative ideas — particularly with a social-first approach. A keen interest in social media is needed for this role.
- Working collaboratively with other teams based in London across Marketing, PR managers across Europe, and engaging with global PR colleagues.
- Having a specific focus area to own alongside supporting across the entire product team at key moments including product launches, momentum activities and major events, gaining broader experience across all Apple Products, Services and Values.
- Providing a support role across all key product launch moments and major events across the team.
- Travel within Europe and the USA may be required at times.
- 5+ years experience working within public relations, influencer relations or PR agency.
- Be able to work effectively as part of a collaborative team.
- Demonstrate attention to detail in all aspects of their work.
- Experience and tangible results with media outreach and content creator engagement.
- Be based in London, should be willing to travel, and will be fluent in English.
- Experience in consumer tech or retail is helpful, as is a keen interest in AI/ML.
- Keen interest in social and traditional media.
- Curiosity and interest in creativity and culture.
At Apple, we’re not all the same. And that’s our greatest strength. We draw on the differences in who we are, what we’ve experienced and how we think. Because to create products that serve everyone, we believe in including everyone. Therefore, we are committed to treating all applicants fairly and equally. As a registered Disability Confident employer, we will work with applicants to make any reasonable accommodations. Apple will consider for employment all qualified applicants with criminal backgrounds in a manner consistent with applicable law.
Product and Software PR Manager, UK & Europe employer: Apple
Contact Detail:
Apple Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product and Software PR Manager, UK & Europe
✨Tip Number 1
Network like a pro! Get out there and connect with people in the PR and tech industries. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your creativity! When you get the chance to chat with potential employers, bring fresh ideas to the table. Think about how you can approach PR in a social-first way and share those thoughts. It’ll show you’re not just another candidate but someone who can think outside the box.
✨Tip Number 3
Be proactive with media outreach! If you’ve got contacts in the media or know influencers who align with the brands you want to work with, reach out to them. Building those relationships now can pay off big time when you’re looking for a job.
✨Tip Number 4
Apply through our website! We at StudySmarter are all about making connections, so don’t hesitate to submit your application directly. Tailor your CV and cover letter to highlight your passion for consumer tech and PR, and let’s get you on the path to landing that dream job!
We think you need these skills to ace Product and Software PR Manager, UK & Europe
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Product and Software PR Manager role. Highlight your experience in public relations, especially any work related to consumer technology or social media. We want to see how your skills align with what we’re looking for!
Show Your Passion: Let your enthusiasm for Apple’s innovative products shine through in your application. Share any personal projects or experiences that demonstrate your interest in AI, machine learning, or software. We love seeing candidates who are genuinely excited about what we do!
Be Clear and Concise: When writing your application, keep it straightforward and to the point. Use clear language and avoid jargon unless it’s relevant. We appreciate a well-structured application that makes it easy for us to see your qualifications and fit for the role.
Apply Through Our Website: Don’t forget to submit your application through our official website! This ensures that your application gets to the right people and is considered properly. Plus, it’s the best way to stay updated on your application status with us.
How to prepare for a job interview at Apple
✨Know Your Stuff
Before the interview, dive deep into Apple's products and services, especially those related to AI and software. Familiarise yourself with recent news, updates, and trends in consumer technology. This will not only show your genuine interest but also help you engage in meaningful conversations during the interview.
✨Showcase Your Creativity
Since the role emphasises a social-first approach, come prepared with creative ideas for PR campaigns or media outreach strategies. Think about how you can leverage social media to enhance visibility for Apple’s products. Presenting fresh, innovative concepts will demonstrate your proactive mindset and fit for the role.
✨Collaborative Spirit
Highlight your experience working in teams, especially in collaborative environments. Be ready to share examples of how you've successfully partnered with others to achieve common goals. This is crucial as the role involves working closely with various teams across Europe and the UK.
✨Ask Insightful Questions
Prepare thoughtful questions that reflect your understanding of the role and the company. Inquire about the team dynamics, upcoming product launches, or how they measure success in PR campaigns. This shows your enthusiasm and helps you gauge if the company culture aligns with your values.
