Platform Specialist (Gaming) - Apple Ads

At Apple, we don’t just create products — we create the kind of wonder that’s revolutionised entire industries. It’s the diversity of our teams and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Our Advertising Platforms are a set of technologies that enable thriving ecosystems for Apple’s content partners: We help publishers and developers to earn money for the work that they produce, and we help consumers to discover amazing content that iOS developers are crafting for their iPhone and iPad. Apple Ads in the App Store are an easy, efficient and exceptionally fast-growing platform for app discovery.

Do you have experience in account management and/or an authoritative grasp of user acquisition (UA) and performance marketing within the Gaming industry? Are you highly analytical, inventive, customer-focused, team-oriented and skilled at working independently to meet business objectives? If so, this could be a great opportunity for you! We have an opportunity for a Platform Specialist to work on our Gaming vertical, who has a passion to help businesses with promotion and discovery across Apple’s advertising platforms. The Platform Specialist team is crucial to our business success - combining deep analytical expertise with strategic communication skills.

We’re looking for someone who has experience in leveraging data insights to optimise performance, translate complex information into clear, actionable strategies, and the ability to articulate these effectively to senior stakeholders both internal and external. This person will be driving measurable client growth while delivering best-in-class customer service. You’ll have ownership of key strategic accounts across EMEA and play a pivotal role in shaping client success and long-term partnerships.

You’ll be responsible and accountable for owning, growing and developing our key gaming accounts across EMEA, represented by our London office. This role is all about influence, collaboration, and confident decision-making, so you’ll need to be someone who thrives in a fast-paced environment and knows how to navigate complex stakeholder relationships. You’ll work closely with client partners, internal teams, and senior stakeholders - building trust while driving solutions forward. We need someone who is confident in their expertise, and doesn’t shy away from a challenge. This person will bring ideas to the table quickly, with an understanding of how to advocate for the right solution - especially when facing client pushback. You’ll be a pro with handling objections, and embrace challenging conversations, ensuring alignment between internal teams and clients.

Responsibilities

• Own and grow a book of business within the Games vertical, by making recommendations to clients on how to best optimise their campaigns to hit their business goals and get the most value from Apple’s advertising platforms, whilst also forging long-term partnerships.
• Increase awareness and understanding of Apple’s advertising platforms throughout the industry by building connections with clients, agencies and partners.
• Act as a trusted advisor, leveraging data and insights to optimise performance and deliver measurable business outcomes.
• Lead high level conversations with confidence - handling objections, challenging assumptions, and securing alignment on key initiatives.
• Maintain a high-level of outreach via email, phone and meetings to ensure clients hit their business goals and objectives.
• Collaborate closely with Client Partners and cross-functional teams to ensure proper execution and alignment with customer objectives.
• Plan ahead to help clients take advantage of the uplift in volume that comes with seasonal events and new game launches.
• Utilise your experience in the sector to develop a strategy for long-term success across your portfolio of clients.
• Act as a thought-leader within the category both internally and for clients and agencies.
• Be part of an inclusive and open team culture, with results focussed behaviours that ensures the business hits its revenue and customer satisfaction targets.

Minimum Qualifications

• A proven track record of meeting or exceeding targets with performance type advertisers in the gaming vertical.
• Demonstrable account management / client facing sales experience, or in a target orientated / commercial role within the gaming industry.
• Comfortable with senior stakeholder conversations, cool under pressure, and capable of challenging others’ perspectives when you feel there is business value.
• Strong experience within user acquisition performance marketing, the mobile and app market and a keen passion for the ever-changing digital space.
• Understanding of the key metrics and performance benchmarks in the gaming vertical.
• Great collaboration, prioritisation and planning skills.
• Strong Excel literacy and analytical skills are critical for this role.
• Clear eye and focus on detail and trends, combined with the skills to react fast to ensure we deliver our clients the best in class service, whilst keeping a cool head under tight deadlines.
• Excellent communications skills, able to listen effectively, socialize ideas across functions and articulate the business visions both internally and externally.
• Passionate about working across teams, driving a culture of collaboration and shared success.

At Apple, we’re not all the same. And that’s our greatest strength. We draw on the differences in who we are, what we’ve experienced and how we think. Because to create products that serve everyone, we believe in including everyone. Therefore, we are committed to treating all applicants fairly and equally. As a registered Disability Confident employer, we will work with applicants to make any reasonable accommodations. Apple will consider for employment all qualified applicants with criminal backgrounds in a manner consistent with applicable law.