At a Glance
- Tasks: Analyse data to optimise customer engagement with Apple TV titles across international markets.
- Company: Join a leading tech company passionate about entertainment and digital media.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Work in a dynamic environment with a focus on innovation and collaboration.
- Why this job: Make a real impact on how audiences discover and enjoy content globally.
- Qualifications: 7+ years in streaming media with strong analytical and communication skills.
The predicted salary is between 66150 - 80850 £ per year.
We are looking for a sharp, curious, and data-driven Engagement Optimisation Manager to join the International TV team. In this role, you will be the subject-matter expert in understanding how customers across international markets engage with the Apple TV App and Apple TV titles. You will translate complex platform data into clear insights that drive measurable performance improvements.
Working in close partnership with local platform teams, you will uncover opportunities, share best practices, and build compelling business cases for product improvements. The ideal candidate combines deep analytical expertise with a genuine passion for TV, film, and the digital media landscape, and has a proven track record of turning data into action in a fast-paced, international environment.
Description
- Content Discovery & Creative Efficacy: Analyse data across the TV App Platform, pre-roll, and post-play to understand how customers discover and engage with Apple TV titles. Review platform creative performance to ensure titles are presented optimally for each geo, partnering with local teams to build the best possible creative suites.
- Canvas & Programming Optimization: Evaluate the efficacy of programming and collections. Lead the understanding of how different programming levers impact impressions and play rates, utilising daily metrics to recommend ad-hoc adjustments and ensure customers are served the right content at the right time.
- Viewership & Performance Tracking: Track high-level viewership data, benchmarking titles against comparables and goals. Monitor the health of completion and progression rates, highlighting opportunities to double down on success or flagging concerns that require strategic intervention.
- Product & Personalization Champion: Identify and champion optimizations to platform personalization. Build compelling, data-backed business cases for improvements to the TV App product, working cross-functionally to bring these ideas to customers.
- Global Best Practices: Develop strategies to increase engagement based on KPI benchmarks and share learnings broadly with international stakeholders, ensuring a cohesive and optimized global platform experience.
Minimum Qualifications
- 7+ years of experience in streaming media, entertainment platforms, or digital subscription businesses, with a dedicated focus on growth analytics, engagement strategy, or product data science.
- Advanced proficiency in SQL and data visualization platforms (e.g., Tableau, Looker) with the ability to independently query large, complex datasets to build self-service dashboards and extract actionable insights.
- Deep technical understanding of content discovery mechanisms, algorithms, recommendation systems, and user engagement patterns, with a proven track record of optimizing funnel conversion, retention cohorts, and Customer Lifetime Value (LTV).
- Strong foundation in statistical analysis and experimental design (A/B and multivariate testing), with the ability to define rigorous testing frameworks to validate product and programming improvements.
- Strong capability with analytics and data visualization platforms (e.g., Tableau, Excel, Numbers) to extract meaningful patterns, develop KPIs, and create self-service dashboards for stakeholders.
- Demonstrable success in building compelling business cases for product or feature enhancements and influencing cross-functional teams (Product, Content, Platform) without direct authority.
- Comfortable utilizing AI tools and pattern recognition outputs to extend analytical capacity across large datasets, prioritise workloads, and build scalable frameworks for performance monitoring.
- Excellent communication skills, with the ability to present complex data to executive leadership in a clear, compelling, and concise manner using Keynote.
Preferred Qualifications
- Advanced proficiency in statistical programming languages (e.g., Python, R) for deep-dive behavioural analysis and predictive modelling.
- 5+ years operating in an international or regional capacity, successfully navigating fragmented data sets across multiple geographies.
- Deep passion and knowledge regarding movies, TV content, and the broader digital media spectrum.
International TV - Engagement Optimisation Manager employer: Apple
At Apple, we pride ourselves on fostering a culture of innovation and collaboration, making us an exceptional employer for those looking to make a meaningful impact in the tech industry. Our Battersea office in London offers a vibrant work environment with ample opportunities for professional growth, competitive benefits, and a commitment to employee well-being. Join us to be part of a team that values creativity and encourages you to push boundaries while working with cutting-edge technology.
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We think this is how you could land International TV - Engagement Optimisation Manager
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We think you need these skills to ace International TV - Engagement Optimisation Manager
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