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- Tasks: Lead insights and media research projects for Apple Ads across EMEA.
- Company: Join Apple, a global leader in technology and innovation.
- Benefits: Enjoy flexible working options and a vibrant corporate culture.
- Why this job: Be part of a diverse team driving impactful advertising solutions.
- Qualifications: Postgraduate degree or equivalent experience in marketing or analytics required.
- Other info: Collaborate with top data scientists and develop cutting-edge analytical tools.
The predicted salary is between 43200 - 72000 £ per year.
Senior Marketing Insights Analyst – Apple Ads, EMEA
London, England, United Kingdom Marketing
Description
We have a new opportunity for an experienced advertising insights professional to join our growing Global Marketing Insights & Analytics team. You will be responsible for leading insights and media research projects for Apple’s advertising products across EMEA. You will partner with a variety of team members across our Marketing and Sales teams to deliver compelling insights that demonstrate the value of Apple’s unique advertising solutions. In addition, you will collaborate closely with a highly diverse, distributed team of data scientists, analysts, and researchers to develop best-in-class analytical tools, data products, and research studies.
Minimum Qualifications
- A postgraduate degree in Business, Marketing, Economics, or a related field or equivalent experience is beneficial.
- Significant demonstrable experience in advertising research and analytics, ideally at a technology platform, media company, or advertising agency.
- Proven experience collecting, analysing and interpreting third-party data (e.g. Comscore, Nielsen, GWI, MRI/Simmons), first-party data (e.g. advertising performance and media usage data), and custom market research (e.g. ad effectiveness, brand lift, usage & attitude studies).
- Experience crafting market research studies.
Preferred Qualifications
- Advanced knowledge of search, display, and video ad formats, programmatic advertising, and the evolving digital media landscape.
- Skilled at building relationships, discussing and debating ideas in a collaborative way, developing an informed point of view, and driving quality work across a geographically distributed team.
- Extraordinary communication, presentation, storytelling, and data visualization skills, with proven ability to simplify complex information into actionable and compelling insights.
- Effective project leader who is proactive, self-motivated, and excels at moving initiatives forward by navigating ambiguity and leading through influence.
- High attention to detail, team-orientation, and an ability to work under tight deadlines.
- Experience collaborating with technical and non-technical teams to develop best in class analytical tools and data products.
- Experience querying large datasets using SWL and developing reports and dashboards with Tableau or similar data visualization tools.
- Familiarity with database architecture and data stores like AWS and Snowflake.
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Senior Marketing Insights Analyst - Apple Ads, EMEA employer: Apple Inc.
Contact Detail:
Apple Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Insights Analyst - Apple Ads, EMEA
✨Tip Number 1
Familiarise yourself with the latest trends in digital advertising, especially around Apple Ads. Understanding the nuances of search, display, and video ad formats will give you an edge in discussions during interviews.
✨Tip Number 2
Network with professionals in the advertising insights field, particularly those who have experience with Apple or similar tech platforms. Engaging in conversations can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Brush up on your data visualisation skills, especially with tools like Tableau. Being able to showcase your ability to simplify complex data into compelling stories will be crucial in demonstrating your fit for the role.
✨Tip Number 4
Prepare to discuss specific examples of how you've led projects or collaborated with diverse teams. Highlighting your proactive approach and ability to navigate ambiguity will resonate well with the hiring team.
We think you need these skills to ace Senior Marketing Insights Analyst - Apple Ads, EMEA
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in advertising research and analytics. Emphasise any work with third-party data sources and your ability to craft market research studies, as these are key aspects of the role.
Craft a Compelling Cover Letter: In your cover letter, showcase your understanding of Apple’s advertising products and the EMEA market. Discuss how your skills in data analysis and storytelling can contribute to the team, and provide specific examples of past successes.
Highlight Technical Skills: Clearly outline your technical skills, especially your experience with SQL, Tableau, and any familiarity with AWS or Snowflake. Mention any projects where you successfully used these tools to derive insights or develop reports.
Showcase Collaboration Experience: Since the role involves working with diverse teams, include examples of how you've successfully collaborated with both technical and non-technical teams. Highlight your communication skills and ability to lead projects in ambiguous situations.
How to prepare for a job interview at Apple Inc.
✨Showcase Your Analytical Skills
Be prepared to discuss your experience with data analysis and how you've used insights to drive marketing strategies. Bring examples of past projects where you collected, analysed, and interpreted data, especially from third-party sources.
✨Demonstrate Your Knowledge of Advertising Formats
Familiarise yourself with various ad formats, including search, display, and video. Be ready to discuss how these formats can be leveraged in campaigns, and share any relevant experiences you've had with programmatic advertising.
✨Highlight Your Communication Skills
Since the role requires collaboration across diverse teams, practice articulating complex ideas clearly and concisely. Prepare to present a case study or insight in a way that showcases your storytelling abilities and makes the data relatable.
✨Prepare for Technical Questions
Brush up on your knowledge of SQL and data visualisation tools like Tableau. Be ready to discuss how you've queried large datasets and created reports, as well as your familiarity with database architecture and cloud services like AWS and Snowflake.