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- Tasks: Lead and inspire a global team to create innovative marketing strategies for artists.
- Company: Platoon is a forward-thinking music company dedicated to empowering artists across genres.
- Benefits: Enjoy flexible working options, creative freedom, and opportunities for international travel.
- Why this job: Join a dynamic team that values creativity and collaboration in the ever-evolving music landscape.
- Qualifications: 12+ years in artist marketing with 5+ years in leadership roles; strong industry connections required.
- Other info: This role involves both domestic and international travel, enhancing your global perspective.
The predicted salary is between 43200 - 72000 £ per year.
Passionate and knowledgeable about artists and music of all genres. Enjoys leading, inspiring, nurturing and managing an international team of professionals. Develop and present effective marketing strategies and initiatives that drive awareness and engagement for artists, with a strong emphasis on out-of-the-box thinking and budget.
Design and drive go-to-market plans with geo-specific nuance that integrates artist’s vision, company goals, content strategy and creative approach. Manage a team of campaign managers, DSP streaming managers, and external digital, social, and out of home marketing and PR vendors and ad agencies. Ability to innovate, utilize and adapt quickly to emerging platforms, technologies and market conditions.
Initiate, develop, and implement workflows and processes within the marketing team to streamline communication cross-functionally. Ensure that team and projects are built through clear and concise direction and specifications for media planning, asset creation, and campaign management across traditional and digital media. Analyze data to support, guide and adapt cultural and intuitive approaches to artist campaigns.
Able to find the perfect blend between earned social, paid advertising, press, radio, fans and events to create the best campaign for each artist, genre and project. Adapt to the changing music landscape and identify potential opportunities for artists. Conduct equally successful one-to-one artist and manager meetings as well as corporate presentations.
Strategic and vocal business leader across Platoon’s businesses, teams and values. Demonstrate inclusive and open-minded approach to working cross-collaboratively within immediate and extended teams. Responsibility of a global marketing budget and allocations against return on business priorities both on an artist campaign as well as for the overall marketing department.
Minimum Qualifications
- 12+ years demonstrated experience in supporting a wide spectrum of artists and genres throughout career.
- 5+ years senior leadership and people management experience within the music or entertainment field.
- Excellent industry relationships for negotiating win-win partnerships with third party companies, agencies and platforms including DSPs and other music platforms.
- Exceptional track record of success executing global artist and project marketing campaigns across territories.
- 25% travel required, both domestic and international.
- Hands-on experience in digital and traditional media planning.
Preferred Qualifications
- Hands-on experience in digital and traditional media planning.
- Has existing relationships with marketing, promotional and advertising agencies in the music and cultural entertainment space.
- Excels in original ideation, storytelling and selling campaign strategies through presentations to creative and commercial focused audiences with positive results.
- Highly skilled at building a strong team culture with a focus on team and individual development.
Senior Manager - Artist Marketing, Platoon (London) employer: Apple Inc.
Contact Detail:
Apple Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager - Artist Marketing, Platoon (London)
✨Tip Number 1
Network within the music industry to build relationships with artists, agencies, and platforms. Attend music events, conferences, and workshops to connect with key players and showcase your passion for artist marketing.
✨Tip Number 2
Stay updated on the latest trends in digital marketing and emerging platforms. Demonstrating your knowledge of innovative marketing strategies during interviews can set you apart from other candidates.
✨Tip Number 3
Prepare to discuss specific campaigns you've led or contributed to that highlight your ability to drive engagement and awareness for artists. Use data and results to back up your claims and show your impact.
✨Tip Number 4
Familiarise yourself with Platoon's values and mission. Tailor your conversations and examples to align with their goals, demonstrating how your experience and vision can contribute to their success.
We think you need these skills to ace Senior Manager - Artist Marketing, Platoon (London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in artist marketing and leadership roles. Emphasise your achievements in managing teams and executing successful campaigns, particularly in the music or entertainment industry.
Craft a Compelling Cover Letter: In your cover letter, express your passion for music and artists of all genres. Discuss how your experience aligns with the role's requirements and provide specific examples of successful marketing strategies you've developed.
Showcase Your Industry Relationships: Mention any existing relationships you have with marketing, promotional, and advertising agencies. Highlight how these connections can benefit Platoon and contribute to successful artist campaigns.
Demonstrate Strategic Thinking: Illustrate your ability to adapt to changing market conditions and emerging platforms. Provide examples of how you've successfully navigated challenges in previous roles and how you plan to apply this experience at Platoon.
How to prepare for a job interview at Apple Inc.
✨Show Your Passion for Music
Make sure to express your genuine passion and knowledge about artists and music genres during the interview. Share specific examples of how your love for music has influenced your career choices and marketing strategies.
✨Demonstrate Leadership Skills
Highlight your experience in leading and managing teams. Be prepared to discuss how you've inspired and nurtured talent in previous roles, and provide examples of successful team projects that you have overseen.
✨Prepare for Strategic Discussions
Since the role involves developing effective marketing strategies, come prepared with ideas on how to approach artist campaigns. Think about geo-specific nuances and how you would integrate an artist's vision with company goals.
✨Showcase Your Analytical Skills
Be ready to discuss how you analyse data to inform marketing decisions. Provide examples of how you've adapted campaigns based on data insights and how this has led to successful outcomes for artists.
