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- Tasks: Lead a dynamic team to drive marketing strategies for Apple Services across Europe.
- Company: Join Apple, a leader in innovation and customer experience, dedicated to making the world better.
- Benefits: Enjoy a collaborative culture, opportunities for growth, and the chance to work with cutting-edge technology.
- Why this job: Be part of a mission-driven team that values creativity and impact in the tech industry.
- Qualifications: Bring leadership skills and experience in subscription marketing to optimize user engagement and retention.
- Other info: Ideal for those passionate about technology, content, and making a difference.
The predicted salary is between 43200 - 72000 £ per year.
Imagine what you could do here. At Apple, new ideas have a way of becoming extraordinary products, services, and customer experiences very quickly. If you bring passion and dedication to your job, there’s no telling what you could accomplish. Appleʼs employees are dedicated to making the best products on earth, and to leaving the world better than we found it. We are looking for a multifaceted, highly motivated Marketing & Growth Lead with a subscription marketing and leadership background to join our Services team for App Store and Apple Media Products – including Apple Music, Apple TV+, Apple Books, Apple News, and Apple Podcasts – across UK & Europe. You will be leading a team of marketers, as well as driving product adoption, engagement, and retention across a variety of subscription businesses. You’ll make sure our marketing programmes are executed to the highest standards and with the maximum effect, focusing on our owned and partner channels as key drivers for growth.
Description
Lead a team of highly skilled brand and content marketers to develop and drive awareness across Apple Services. Drive growth across Apple Services through acquisition, user engagement, and churn reduction via multiple channels such as Strategic Partnerships, Performance, CRM, and Affiliate marketing. Collaborate with a broad range of internal partners to ensure all programmes and campaigns are well structured and aligned with business objectives. Analyse and optimise all projects and campaigns to find opportunities to grow based on customer insights that are aligned with Apple values. Prepare and present recommendations, reports, and findings from experimental data all the way up to the executive level to help develop programs.
Minimum Qualifications
- Outstanding leadership skills, with the ability to lead by example and be very hands on with programmes and campaigns.
- Extensive experience in subscription marketing – defining strategies to optimise for acquisition, engagement, and retention.
- Excellent external partnership skills, ideally carrier, media, and retail.
- Proven expertise in project management skills, to collaborate with multiple partners, prioritise high impact activities, and keep sophisticated projects moving forward.
Preferred Qualifications
- Excellent communication skills with the ability to build positive relationships with partners both internally and externally.
- Growth track record, with experience running consumer lifecycle or growth campaigns across multiple channels.
- A real passion for technology, content, art, and culture.
- Deep knowledge of marketing tools, strategies, and industry trends.
- Understanding of the iOS ecosystem, monetisation, customer engagement, and acquisition models.
- Results-oriented and analytical, with a focus on attention to detail.
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Marketing Lead, Apple Services - Europe employer: Apple Inc.
Contact Detail:
Apple Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Lead, Apple Services - Europe
✨Tip Number 1
Familiarize yourself with Apple's ecosystem and services. Understanding how Apple Music, Apple TV+, and other products work will help you speak confidently about them during interviews and demonstrate your passion for the brand.
✨Tip Number 2
Network with professionals in the subscription marketing space. Attend industry events or webinars where you can meet people who work at Apple or in similar roles, as personal connections can often lead to job opportunities.
✨Tip Number 3
Showcase your leadership skills by sharing examples of how you've successfully led teams or projects in the past. Be prepared to discuss specific strategies you've implemented that resulted in growth or improved engagement.
✨Tip Number 4
Stay updated on the latest trends in subscription marketing and technology. Being knowledgeable about current industry practices will not only prepare you for interviews but also show that you're proactive and dedicated to your field.
We think you need these skills to ace Marketing Lead, Apple Services - Europe
Some tips for your application 🫡
Understand Apple's Values: Before you start writing your application, take some time to understand Apple's core values and mission. Reflect these values in your application to show that you align with their vision of making extraordinary products and leaving the world better.
Highlight Leadership Experience: Make sure to emphasize your leadership skills and experience in subscription marketing. Provide specific examples of how you've led teams and driven successful marketing campaigns, particularly in the context of user engagement and retention.
Showcase Analytical Skills: Apple values results-oriented individuals. Include examples of how you've used data to analyze and optimize marketing strategies. Mention any tools or methodologies you are familiar with that helped you achieve growth in previous roles.
Tailor Your Application: Customize your CV and cover letter to reflect the specific requirements of the Marketing Lead position. Use keywords from the job description, such as 'subscription marketing', 'project management', and 'external partnerships' to ensure your application stands out.
How to prepare for a job interview at Apple Inc.
✨Show Your Passion for Technology and Culture
Make sure to express your genuine enthusiasm for technology, content, art, and culture during the interview. Apple values candidates who are not only skilled but also passionate about their products and services.
✨Demonstrate Leadership Skills
Prepare examples that showcase your leadership abilities. Discuss how you've led teams in the past, particularly in subscription marketing, and how you can inspire and motivate others to achieve common goals.
✨Highlight Your Experience with Subscription Marketing
Be ready to discuss your extensive experience in subscription marketing. Share specific strategies you've implemented for acquisition, engagement, and retention, and how they align with Apple's objectives.
✨Prepare for Data-Driven Discussions
Since the role involves analyzing and optimizing campaigns, come prepared with insights from your previous projects. Be ready to present data-driven recommendations and how they contributed to growth and customer engagement.
