At a Glance
- Tasks: Lead PR for innovative wearable products like AirPods and collaborate across Europe.
- Company: Join Apple's dynamic worldwide communications team in London.
- Benefits: Inclusive culture, career growth, and the chance to work with cutting-edge technology.
- Other info: Diverse environment with opportunities for personal and professional development.
- Why this job: Make an impact in consumer tech and connect with culture through creative campaigns.
- Qualifications: PR experience, strong communication skills, and a passion for innovative ideas.
The predicted salary is between 55000 - 65000 € per year.
London, England, United Kingdom
Marketing Apple's worldwide communications team informs the world about our innovative products and services, and the values that drive everything we do. Areas of work include Public Relations, Corporate Events, Employee Communications, and Buzz Marketing. The team includes professionals with backgrounds in public relations, journalism, social media, writing and buzz marketing. We’re looking for trailblazing, collaborative professionals from a variety of creative fields.
The PR Manager, Wearables is part of the European PR team. This role will lead work on AirPods – whilst supporting and partnering with other related products and services, including iPhone, Apple Watch, Apple Music and Health. This includes working closely with the UK-based PR, Product Marketing and Marcom teams to foster collaboration across Marketing teams at Apple, and regular work with country PR managers across Europe to help facilitate projects across the region. The role is suitable for someone early in their PR career, with an interest in consumer technology, and some experience of working at an agency or in-house.
Responsibilities
- Lead PR and influencer activity for specific Wearable products (in the first instance AirPods) across Europe, owning strategy and execution from briefings through to results.
- Support broader product PR activity across iPhone, Mac, Apple Watch and iPad, contributing to product launches, momentum campaigns and major events.
- Conduct proactive media and influencer outreach to secure high-quality coverage and results, bringing creative, fresh thinking to every project.
- Collaborate closely with UK-based PR, Product Marketing and Marcom teams to ensure an integrated approach across Apple's Marketing organisation.
- Partner with country PR managers across Europe to facilitate and coordinate regional projects and campaigns.
- Contribute to wider team efforts at key moments, supporting across the full European Product PR portfolio as needed.
Minimum Qualifications
- Proven track record of securing media coverage and building relationships with journalists and content creators.
- Experience managing influencer programmes or creator partnerships.
- Strong written and verbal communication skills, with the ability to craft compelling narratives.
- A creative thinker who can bring fresh ideas to campaigns and activations.
- Comfortable working collaboratively across multiple teams and stakeholders.
- Highly organised, with the ability to manage multiple projects simultaneously in a fast‑paced environment.
- Experience working across European markets is a plus.
Preferred Qualifications
- Approximately 5–8 years of PR experience, either agency or in‑house.
- A genuine passion for ideas and campaigns that connect with culture.
- Experience in consumer tech or retail is helpful, but not essential.
At Apple, we’re not all the same. And that’s our greatest strength. We draw on the differences in who we are, what we’ve experienced and how we think. Because to create products that serve everyone, we believe in including everyone. Therefore, we are committed to treating all applicants fairly and equally. As a registered Disability Confident employer, we will work with applicants to make any reasonable accommodations. Apple will consider for employment all qualified applicants with criminal backgrounds in a manner consistent with applicable law. Learn more At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong. Learn about accessibility in Apple’s workplace.
PR Manager, Wearables in London employer: Apple Inc.
Apple is an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration among its diverse team members. Located in the vibrant city of London, employees benefit from a wealth of growth opportunities within the innovative tech industry, alongside comprehensive support for personal and professional development. With a commitment to inclusivity and accessibility, Apple ensures that every employee feels valued and empowered to contribute to groundbreaking projects that resonate with culture and technology.
StudySmarter Expert Advice🤫
We think this is how you could land PR Manager, Wearables in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your personality! When you get the chance to meet potential employers or colleagues, let your passion for PR and wearables shine through. Share your ideas and experiences, and make sure they see how you can bring fresh thinking to their team.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out to companies you admire, like Apple, and express your interest in working with them. A well-crafted email can go a long way in making a memorable impression.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you. Make sure to tailor your application to highlight your relevant experience in PR and consumer tech. Let’s get you that dream job together!
We think you need these skills to ace PR Manager, Wearables in London
Some tips for your application 🫡
Show Your Passion for PR:When writing your application, let your enthusiasm for public relations shine through! Share specific examples of your past experiences in PR, especially if they relate to consumer technology. We want to see that you’re not just looking for a job, but that you genuinely care about the field.
Craft Compelling Narratives:Since strong written communication is key for this role, make sure your application tells a story. Use engaging language and structure your application like a narrative that highlights your skills and experiences. Remember, we love fresh ideas, so don’t be afraid to showcase your creativity!
Tailor Your Application:Make your application stand out by tailoring it specifically to the PR Manager, Wearables position. Highlight relevant experiences with wearables or similar products, and demonstrate how your background aligns with our values at Apple. We appreciate candidates who take the time to connect their skills to our needs.
Apply Through Our Website:We encourage you to apply directly through our website for the best chance of being noticed. It’s the easiest way for us to keep track of your application and ensure it gets into the right hands. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Apple Inc.
✨Know Your Products Inside Out
Before the interview, make sure you’re well-versed in Apple’s wearable products, especially AirPods. Familiarise yourself with their features, recent updates, and how they fit into the broader tech landscape. This knowledge will help you speak confidently about how you can contribute to PR strategies.
✨Showcase Your Creative Thinking
Prepare examples of past campaigns or projects where you brought fresh ideas to the table. Think about how you can apply that creativity to Apple’s marketing efforts. Be ready to discuss how you would approach PR for wearables and what unique angles you could explore.
✨Highlight Your Collaborative Spirit
Since the role involves working closely with various teams, be prepared to share experiences where you successfully collaborated with others. Emphasise your ability to work across different departments and how you’ve facilitated teamwork in previous roles.
✨Demonstrate Your Media Savvy
Bring along examples of media coverage you’ve secured or influencer partnerships you’ve managed. Discuss your approach to building relationships with journalists and content creators, as this is crucial for the role. Show them you know how to get the right message out there!
