At a Glance
- Tasks: Lead insights and media research projects for Apple Ads across EMEA.
- Company: Join Apple, a leader in technology and innovation.
- Benefits: Competitive salary, inclusive culture, and opportunities for growth.
- Other info: Collaborative environment with a focus on diversity and inclusion.
- Why this job: Make an impact in advertising while working with cutting-edge technology.
- Qualifications: Experience in ad tech research and advanced analytics required.
The predicted salary is between 59400 - 72600 £ per year.
- Selection changes the language of the page/content
- Marketing Insights Analyst, EMEA - Apple Ads
- London, England, United Kingdom Marketing
At Apple, we believe in the power of technology to enrich people’s lives.
Everything we build is designed to empower people, including our advertising platform.
We deliver ads in a way that benefits both customers and advertisers — helping people discover content, supporting creators, and protecting and respecting everyone’s privacy.
Our technology makes advertising possible on the App Store, Apple News, Stocks, Apple TV and Apple Maps.
We help developers and marketers of all sizes drive app discovery across the App Store.
Our display ads on Apple News and Stocks let advertisers promote their products alongside trusted content in a brand-safe environment, while supporting publishers and journalists.
Sponsorship integrations and experiences in live sports on Apple TV help advertisers connect with captivated audiences.
Ads on Apple Maps help businesses appear right where customers are deciding where to go.
Everything we do is with the unwavering commitment to privacy you expect from Apple.
Because when advertising is done right, it benefits everyone.
Description
We have a new opportunity for an experienced advertising insights professional to join our growing Global Marketing Insights & Analytics team.
You will be responsible for leading insights and media research projects for Apple’s advertising products across EMEA.
You will partner with a variety of team members across our Marketing and Sales teams to deliver compelling insights that demonstrate the value of Apple’s unique advertising solutions.
In addition, you will collaborate closely with a highly diverse, distributed team of data scientists, analysts, and researchers to develop best-in-class analytical tools, data products, and research studies.
Responsibilities
- Support the Apple Ads Marketing and Sales teams with custom insights, ad tech research, and advanced analytics, delivered in the form of automated data products and Keynote narratives.
- Develop custom research and feeds, leveraging 3rd-party custom and syndicated research (e. g. producing ad-hoc custom dashboards and Keynote analyses supporting the commercial development of Apple Ads).
- Partner with Field Marketing to drive high-impact account-based marketing (ABM) initiatives, co-developing bespoke client presentations that leverage 3rd-party research to unlock strategic opportunities.
- Lead projects as a self-starter with exceptional communication, stakeholder management, and cross-functional management skills.
- Build AI-enabled automated data products, Tableau dashboards, reports and presentations.
Drive the transition from traditional insights generation to LLM-based insights, building interfaces and tools that leverage AI to summarize content and data, scaling sales go-to-market materials.
- Collaborate cross-functionally across global and regional teams, including Marketing, Sales, Revenue Strategy, Product & Insights, and Data Engineering.
Ensure operational excellence by maintaining and improving existing insights development processes.
- Partner directly with 3rd-party research and measurement vendors (e. g.
Comscore, Sensor Tower, Emarketer, etc.) to identify strategic insight opportunities and scale them into commercial data products, actionable market intelligence and competitive intelligence.
- Drive business analytics projects through all phases, including data quality, quantitative analysis, automated AI summarisation, and presentation of executive-level deliverables.
- Minimum Qualifications
- Extensive demonstrable experience in ad tech research, marketing insights, and advanced analytics within an advertising platform or agency (deep knowledge of the digital advertising industry, performance marketing, and the mobile app economy).
- Significant experience in exploratory data analysis; familiarity with data warehousing, database modelling and pipelining principles, ideally Snowflake data-shares and Amazon S3.
- Experience leveraging LLM-based technologies and building AI-driven interfaces to process complex data, summarise insights, and produce go-to-market materials at scale.
- A track record of working with syndicated and custom 3rd-party research vendors (such as Sensor Tower, GWI, Comscore, Emarketer, etc.) to extract insights and build scalable data products.
- The ability to partner effectively with Data Science and Engineering stakeholders to translate complex business needs into analytical requirements and data products.
- Preferred Qualifications
- Outstanding written, verbal, presentation, and Keynote storytelling skills, with a demonstrated ability to communicate complex research results clearly and persuasively across a variety of stakeholders.
- A self-starter and entrepreneurial project leader with proven expertise in cross-functional management, stakeholder alignment, and navigating ambiguity.
- A deep understanding of the digital marketing industry landscape inclusive of media buyers, ad tech companies, agencies and resellers.
- Ability to influence without authority, advocate for concepts internally, and actively drive decision-making across partners.
- Passionate about the customer experience and can dig deep, from the big idea down to the details, knowing how to position the team for what’s around the corner.
- Energised by the challenges of delivering solutions within a fast-evolving industry, as part of a globally distributed team.
At Apple, we're not all the same.
And that's our greatest strength.
We draw on the differences in who we are, what we've experienced and how we think.
Because to create products that serve everyone, we believe in including everyone.
Therefore, we are committed to treating all applicants fairly and equally.
As a registered Disability Confident employer, we will work with applicants to make any reasonable accommodations.
Apple will consider for employment all qualified applicants with criminal backgrounds in a manner consistent with applicable law.
Learn more
At Apple, we believe accessibility is a fundamental human right.
You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools.
By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.
- Learn about accessibility in Apple’s workplace
Marketing Insights Analyst, EMEA - Apple Ads in London employer: Apple Inc.
At Apple, we foster a culture of innovation and collaboration, where diverse perspectives drive our success. As a Data Platform Infra Site Reliability Engineer in London, you'll enjoy competitive benefits, a commitment to employee growth, and the opportunity to work on cutting-edge technology that impacts millions globally. Join us to be part of a team that values your contributions and supports your career development in a dynamic environment.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Insights Analyst, EMEA - Apple Ads in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Apple Inc. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Apple Inc. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Apple Inc. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Apple Inc.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Insights Analyst, EMEA - Apple Ads in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Apple Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Apple Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Apple Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Apple Inc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Apple Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Apple Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
