EMEIA Base Management Lead: Channel Growth & Analytics in London

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We are seeking a Base Management Lead to drive channel-led base management strategy and execution across EMEIA. This role sits at the intersection of framework design and hands-on delivery — you will build the regional playbook for base management while getting directly involved in priority markets and strategic accounts.

You will be instrumental in shaping how Apple’s channel partners grow and retain their installed base, leveraging CLM, CRM, and personalization capabilities across Carrier and Retail routes to market. You will design scalable approaches, enable country teams, and work directly with partners to deepen customer engagement and drive incremental revenue.

You will have accountability for influencing and driving objectives through key relationships. In order to be successful, you will display an engaging and collaborative style, strong presentation skills, and the ability to influence cross-functional teams to build the best solutions for our consumers.

Regional Support:

• Lead and facilitate Executive Briefing Center (EBC) sessions and partner workshops — both regular cadence and ad-hoc — to drive base management best practices across channel partners.
• Run internal country and account-level workshops to align teams on base management strategy and execution.
• Provide hands-on analytical and strategic support to country teams on partner-specific base management challenges, with deeper involvement in priority markets.
• Engage with worldwide and regional teams for best practice sharing and reporting.

Projects & Programs:

• Develop and execute scalable approaches to grow base management across multiple accounts and geographies, including through investment vehicles where appropriate.
• Support the integration of base management into existing programs and projects across Apple, working with cross-functional teams such as Sales and Sales Finance.
• Develop and maintain base management frameworks, playbooks, partner-facing toolkits, and case study libraries to enable consistent execution across the region.
• Define and set up frameworks to collect base data metrics across consumer channel partners.
• Measure and report effectiveness of base marketing and personalized engagement program implementations.
• Analyze data to interpret trends and patterns, providing insights and actions for new sales opportunities, business development activities, and customer experience optimization.
• Develop dashboards and scorecards; provide regular program performance reporting.
• Create and roll out A/B testing strategies, roadmaps, and plans with data analysis and insights.

• Proven experience in customer base management, CLM, CRM, or personalization roles, either leading the function in-company or as a practice expert at a leading consultancy.
• Experience in the telecom channel, working with carriers and large installed base customers.
• Multi-market or regional experience — this role operates across EMEIA and requires an understanding of scaling programs across diverse geographies.
• Credibility with senior partner stakeholders, with the ability to influence commercial decisions and articulate a clear vision.
• Strong presentation and workshop facilitation skills, comfortable leading sessions with both internal teams and external partners.
• Hands-on experience with data and analytics — measuring CLM/CRM/personalized engagement impact, planning and analyzing A/B experiments, and using data to drive decisions.

• Experience at Apple or a comparable consumer technology company.
• Track record of building frameworks, playbooks, or scalable programs that have been adopted across multiple markets.
• Familiarity with the regulatory framework for base management related activities across European markets.

At Apple, we're not all the same. And that's our greatest strength. We draw on the differences in who we are, what we've experienced and how we think. Because to create products that serve everyone, we believe in including everyone. Therefore, we are committed to treating all applicants fairly and equally. As a registered Disability Confident employer, we will work with applicants to make any reasonable accommodations. Apple will consider for employment all qualified applicants with criminal backgrounds in a manner consistent with applicable law.

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