Apple Store Online, Country Manager - DE in London

London, England, United Kingdom Corporate Functions

Imagine what you could do here.

The people here at Apple don't just create products — they build the kind of wonder that’s revolutionized entire industries.

It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts.

At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.

Here on the Apple Store Online team, we are responsible for Apple’s largest store.

Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are.

Each customer should feel like they are our only customer, and our job is to set the bar for the experience they receive.

To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things.

This role blends day‑to‑day commercial management with longer‑term strategic planning.

You’ll interpret performance data, surface market insights, and build the reports and metrics that keep the business moving.

You’ll also operate confidently across functions — developing plans, influencing stakeholders, and driving progress independently and collaboratively.

• Description
• Lead the development and execution of the Germany country plan — own the creation and coordinate the delivery of priority workstreams.
• Support the development of Germany commercial promotions — develop the promotion proposal, work with Finance and Commercial Programs to build the business case, and lead through commercial leadership forums in partnership with the Regional Promo lead.
• Deeply understand commercial performance across both route to market (RTM) channels — identify key performance drivers, opportunity areas, and growth levers; represent Germany’s performance in the Worldwide Business Review (WBR).
• Develop deep commercial expertise on the needs of the German market — work with Commercial Programs, Apple Financial Services (AFS), channel, and external partners to understand what capabilities and experiences are required to drive Apple Retail growth.
• Provide day‑to‑day performance metrics, along with qualitative and quantitative feedback and recommended action plans for relevant stakeholders.
• Monitor and analyse German commercial trends; assess threats and opportunities from the market and the business.
• Drive growth plans to address challenges and opportunities in Germany’s digital commerce landscape, and clearly communicate requirements to senior and executive leadership.
• Build cross‑functional support to deliver plans and measure success.
• Develop strong connections across Retail and broader business functions.

Responsibilities

• Develop and execute commercial strategy and country‑level plans aligned with EMEIA objectives.
• Oversee retail performance across online and in‑store channels, ensuring a consistently excellent customer experience.
• Lead financing, payments, and trade‑in programmes; manage internal and external partnerships.
• Analyse market trends and business performance to provide actionable insights and recommendations.
• Identify and develop partnership and expansion opportunities to drive growth.
• Drive programme enhancements and market‑entry initiatives based on local market needs.
• Minimum Qualifications
• Extensive local knowledge of the payments and fulfilment landscape.
• Ability to analyse competitive offerings from both a commercial and customer experience perspective.
• Strong knowledge of retail business functions and levers, including the ability to interpret and activate business insight.
• Proven experience delivering best‑in‑class, customer‑focused experiences in market.
• Preferred Qualifications
• A collaborative working style, with a demonstrable track record of contributing within and across functions.

Comfortable navigating complex organisations and dealing with ambiguity.

• Excellent analytical and reporting skills.
• Experience developing consumer‑focused offerings, leveraging key internal and external partners.
• Experience with budget development for both operational (Opex) and capital (Capex) requirements.
• Excellent time management and project management skills.
• Excellent communication and presentation skills.
• Fluent in English, with local languages valued.

At Apple, we’re not all the same.

And that’s our greatest strength.

We draw on the differences in who we’re, what’s been experienced and how we think.

Because to create products that serve everyone, we believe in including everyone.

Therefore, we are committed to treating all applicants fairly and equally.

We’re a registered Disability Confident employer, will work with applicants to make any reasonable accommodations.

Apple will consider for employment all qualified applicants with criminal backgrounds in a manner consistent with applicable law.

Learn more.

At Apple, we believe accessibility is a fundamental human right.

You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools.

By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.

Learn about accessibility in Apple’s workplace.

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