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- Tasks: Lead planning, events, and media strategy for Education and Business Markets.
- Company: Join Apple, a leader in innovation and technology, shaping the future of products.
- Benefits: Enjoy a collaborative environment, opportunities for travel, and a chance to influence product development.
- Why this job: Be at the forefront of marketing strategy, driving growth and customer engagement in exciting markets.
- Qualifications: B2B product marketing experience and digital marketing skills are essential; proficiency in English required.
- Other info: Passion for inclusivity and collaboration is key; travel may be necessary.
The predicted salary is between 36000 - 60000 £ per year.
Education and Business Markets Marketing Manager – Planning, Events and Media
As a member of our Product Marketing group, you’ll represent the customer throughout a product’s journey from concept through development and launch. You’ll develop and apply insights to help infuse innovative features into our product-development process. Together with our team, you’ll work to craft groundbreaking ideas into tangible products that excite the world. At Apple, we combine product management/development and product marketing responsibilities into a single, cross-functional Product Management role that collaborates with design, engineering, finance, legal, marketing communications, public relations, market research, sales, and support for maximum impact across the organization.
The Education and Enterprise Marketing Manager will own and drive the Events and Media strategy in Europe across both Education and Business Markets to deliver executional excellence across all customer touchpoints. This role is part of a team of product experts who champion products and solutions within their respective markets and seek innovative ways to keep our products at the heart of the customer conversation.
Description
- Own and deliver all planning, events, and social and media strategy and execution (including social channels) across both Education and Business Markets.
- Contribute to the annual Marketing planning, informing and outlining media and event opportunities and actions that drive growth and segment leadership.
- Manage the relationship with Media agencies and vendors to ensure excellence of brief to agencies to deliver best-in-class results.
- Own budgets and budget planning across Education and Business Markets.
- Be the liaison between Markets (including interfacing with teams in France and Germany) and worldwide for all local event and communication needs for Europe.
- Influence, localize, and originate where needed marketing assets required to support events.
- Build a sphere of influence across multiple internal functions/divisions.
- Possess expert knowledge of competitors within the Education and Enterprise sector.
Minimum Qualifications
- B2B product marketing experience.
- Digital marketing experience.
- Proficiency in English, further languages beneficial.
- Ability to travel in GEO.
Preferred Qualifications
- Depth of technical awareness.
- Strategic planning expertise.
- Superior storytelling capabilities.
- Extensive experience of building strong customer relationships and delivering customer-centric solutions.
- Experience and knowledge of business drivers, how strategies and tactics play out in the market, to guide actions.
- Builds partnerships and works collaboratively with others to meet shared objectives.
- BS/BA or equivalent experience preferred.
- Passionate about contributing to an inclusive and collaborative team environment.
- Instinctive ability to be the voice of the consumer.
- Excellent analytical skills.
- Ability to surprise and delight our customers’ experiences through innovative, thoughtful details.
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Education and Business Markets Marketing Manager - Planning, Events and Media employer: Apple Inc.
Contact Detail:
Apple Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Education and Business Markets Marketing Manager - Planning, Events and Media
✨Tip Number 1
Familiarize yourself with the latest trends in education and business markets. Understanding the current landscape will help you speak confidently about how your strategies can drive growth and segment leadership.
✨Tip Number 2
Network with professionals in the industry, especially those who have experience in B2B product marketing. Building relationships can provide you with insights and potentially valuable referrals.
✨Tip Number 3
Showcase your storytelling capabilities by preparing examples of how you've successfully communicated complex ideas in previous roles. This will demonstrate your ability to influence and engage stakeholders.
✨Tip Number 4
Research Apple’s recent events and media strategies in Europe. Being knowledgeable about their approach will allow you to discuss how you can contribute to their ongoing success during the interview.
We think you need these skills to ace Education and Business Markets Marketing Manager - Planning, Events and Media
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description. Understand the key responsibilities and qualifications required for the Education and Business Markets Marketing Manager position, especially focusing on planning, events, and media strategy.
Highlight Relevant Experience: In your application, emphasize your B2B product marketing experience and any digital marketing skills you possess. Make sure to provide specific examples of how you've successfully managed events or media strategies in the past.
Showcase Your Skills: Demonstrate your storytelling capabilities and analytical skills in your cover letter. Explain how these skills have helped you build strong customer relationships and deliver customer-centric solutions in previous roles.
Tailor Your Application: Customize your CV and cover letter to reflect the language and values mentioned in the job description. Use keywords related to strategic planning, collaboration, and innovation to align your application with what Apple is looking for.
How to prepare for a job interview at Apple Inc.
✨Showcase Your B2B Marketing Experience
Be prepared to discuss your previous B2B product marketing roles in detail. Highlight specific campaigns or projects where you successfully drove growth and segment leadership, as this aligns closely with the responsibilities of the position.
✨Demonstrate Strategic Planning Skills
Prepare examples that illustrate your strategic planning expertise. Discuss how you've contributed to annual marketing plans and how your insights have influenced media and event opportunities in past roles.
✨Highlight Your Storytelling Abilities
Since superior storytelling capabilities are preferred, think of ways to convey your experiences engagingly. Use narratives that showcase how you’ve built strong customer relationships and delivered customer-centric solutions.
✨Research Competitors and Market Trends
Familiarize yourself with competitors within the Education and Enterprise sector. Be ready to discuss how market dynamics influence strategies and tactics, demonstrating your expert knowledge and ability to guide actions effectively.
