At a Glance
- Tasks: Lead creative vision for Beatles products, ensuring quality and cultural significance.
- Company: Join Apple Corps, the iconic label behind The Beatles, in a creative role.
- Benefits: Competitive salary, creative environment, and opportunities to shape fan experiences.
- Other info: Collaborative team culture with a focus on creativity and commercial success.
- Why this job: Be part of a legacy, creating innovative products that connect with fans worldwide.
- Qualifications: Experience in product design and strong leadership skills required.
The predicted salary is between 60000 - 80000 € per year.
Location: Apple Corps Head Office, Ovington Square, London
Working pattern: 4 to 5 days per week expected in the office
About the opportunity
Apple Corps Ltd. was founded in 1968 to oversee The Beatles’ creative and business interests. It initially served as the new outlet for The Beatles’ own recordings as well as the music of a wide-ranging roster of artists, all brought to the label personally by the band (individually and/or collectively). Apple Corps’ mission celebrates artistry in an inclusive, creative environment. Since its inception, the company has encompassed music, publishing, merchandise, electronic and film enterprises. For almost six decades, Apple Corps Ltd. has helped to bring The Beatles music to billions of fans in pioneering, creative manners, decade after decade.
This team will create exceptional products, experiences and customer journeys for Beatles fans globally. From product design and packaging to retail, ecommerce, trading and fan engagement, every touchpoint must reflect the creativity, quality and cultural significance associated with The Beatles.
The Senior Creative Product Lead will be responsible for shaping and driving the creative vision, product direction and overall aesthetic development of Beatles product ranges. This role will ensure that all creative output aligns with the Apple Corps brand identity, commercial strategy, customer expectations, and the enduring legacy of The Beatles. This is a senior creative leadership role, combining product strategy, design leadership, brand guardianship and commercial awareness.
Key responsibilities
- Creative vision and direction
- Define and lead the overall creative vision for product ranges.
- Ensure strong brand storytelling and visual consistency across all products and creative outputs.
- Create product concepts that reflect the quality, creativity and cultural significance associated with The Beatles.
- Develop product strategies aligned with brand positioning, customer demand and commercial objectives.
- Identify opportunities to build compelling product ranges around key Beatles moments, releases, campaigns and fan experiences.
- Balance creative ambition with customer insight, operational feasibility and commercial priorities.
- Range planning and assortment strategy
- Oversee the structure of product ranges across hero products, core lines, limited editions and seasonal collections.
- Ensure ranges feel cohesive, relevant and commercially considered.
- Build long‑term product thinking that supports brand growth and fan engagement.
- Concept creation and innovation
- Generate new product concepts, collaborations and creative ideas.
- Expand the Beatles product universe in a thoughtful, authentic and commercially compelling way.
- Bring fresh creative thinking to product, packaging, ecommerce and retail moments.
- Design leadership
- Lead and mentor designers, guiding creative development from concept through to final production.
- Set clear creative standards and support high‑quality execution across the team.
- Run effective creative reviews and provide constructive direction and feedback.
- Brand guardianship
- Ensure all products and creative outputs follow brand guidelines, tone of voice and visual identity.
- Protect the legacy, quality and integrity of The Beatles across all product touchpoints.
- Maintain high standards of care, approval management and creative control.
- Cross‑functional collaboration
- Work closely with merchandising, production, marketing, retail, ecommerce, licensing and commercial teams.
- Align creative direction with trading plans, campaign activity and customer experience goals.
- Build strong working relationships across Apple Corps, UMG and external partners.
- Oversee the full product development process, including: Briefing, Sampling, Prototyping, Materials selection, Manufacturing feasibility, Quality review.
- Trend and cultural insight
- Monitor fashion, retail, music, design and cultural trends.
- Translate relevant insight into product opportunities that feel fresh while remaining authentic to The Beatles.
- Use cultural awareness to keep product ranges relevant, desirable and distinctive.
- Licensing and intellectual property integration
- Translate licensed intellectual property into compelling product collections.
- Ensure all products respect brand, licensing and approval requirements.
- Work with internal and external stakeholders to manage approvals effectively.
- Commercial performance review
- Analyse product sales, customer feedback and market performance.
- Use insight to guide future range planning and product decisions.
- Support post‑launch reviews and continuous improvement.
- Launch and campaign coordination
- Align product launches with marketing campaigns, retail activations, ecommerce plans and release moments.
- Quality and design standards
- Maintain high standards across materials, packaging, finish, sustainability considerations and overall presentation.
- Supplier and manufacturing collaboration
- Work with suppliers and manufacturing partners to ensure designs are delivered on time, within budget and to specification.
- Challenge constructively where needed to protect quality, timelines and creative intent.
Key skills and experience
- Creative and product craft
- Proven ability to set and articulate a compelling creative vision.
- Ability to translate creative direction into cohesive product ranges.
- Strong product storytelling skills across product, packaging, print and digital assets.
- Excellent eye for brand identity, detail and visual consistency.
- End‑to‑end product development expertise, from briefing through to production sign‑off.
- Strong understanding of materials, sampling, prototyping and production feasibility.
- Ability to connect fashion, retail, music and cultural trends to product opportunities.
- Commercial and data‑led decision making
- Comfortable using performance data and customer insight to guide product decisions.
- Able to use sales, customer feedback and market data to inform range architecture and product optimisation.
- Confident working with KPIs, performance readouts and measure‑and‑learn approaches.
- Able to communicate commercial impact and next steps clearly to stakeholders.
- Leadership and collaboration
- Experience inspiring and developing designers.
- Ability to set clear creative standards and coach others effectively.
- Strong stakeholder management across merchandising, marketing, retail, ecommerce, licensing and production.
- Able to align creative ambition with commercial and operational reality.
- Confident working with suppliers and manufacturers to protect quality, budget and timelines.
- Systems, tools and ways of working
- Confident using modern design tools such as Adobe Creative Cloud and Figma.
- Comfortable working with digital asset management systems, creative automation workflows and content management platforms.
- Highly organised, structured and comfortable managing multiple workstreams.
Experience requirements
- Significant experience in product, brand or design within consumer, retail, lifestyle, fashion, entertainment or licensed product environments.
- Experience leading a design function, category or creative product area.
- Demonstrable track record of building and launching integrated product ranges.
- Hands‑on experience taking products from concept through to production at scale.
- Experience across packaging, product quality, materials and manufacturing processes.
- Experience translating licensed intellectual property into commercially successful collections.
- Strong approval management experience.
- Cross‑functional leadership experience across merchandising, ecommerce, retail, marketing and production.
- Data‑informed approach to creative decision making.
- Experience using performance insights and post‑launch reviews to improve future ranges.
- Experience designing for multi‑brand portfolios, global fan communities or retail networks.
- Knowledge of sustainability standards across materials, packaging and supplier choices.
- Degree or equivalent experience in product design, industrial design, graphic design, fashion design or a related discipline.
- Strong portfolio showcasing end‑to‑end range leadership, product storytelling, brand guardianship and commercial delivery.
Senior Creative Product Lead employer: Apple Corps Ltd
Apple Corps Ltd. offers a unique opportunity to work at the heart of creativity and culture, where employees are encouraged to innovate and shape the legacy of The Beatles. With a collaborative work environment in the vibrant city of London, the company prioritises employee growth through mentorship and cross-functional teamwork, ensuring that every team member contributes to meaningful projects that resonate with fans globally. The commitment to quality and creativity, combined with a focus on inclusivity, makes Apple Corps an exceptional employer for those passionate about music and design.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Creative Product Lead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with fellow creatives. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your portfolio! Make sure it’s up-to-date and highlights your best work. When you get the chance to chat with potential employers, let your creativity shine through your projects.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. For a role like Senior Creative Product Lead at Apple Corps, understanding The Beatles' legacy and how it influences their products will give you an edge.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are genuinely interested in joining our creative team.
We think you need these skills to ace Senior Creative Product Lead
Some tips for your application 🫡
Show Your Creative Side:When you're crafting your application, let your creativity shine! Use engaging language and showcase your unique style. Remember, this role is all about creativity, so don't hold back on expressing your vision.
Tailor Your Application:Make sure to customise your application for the Senior Creative Product Lead position. Highlight your relevant experience and how it aligns with the Beatles' legacy and Apple Corps' mission. We want to see how you can contribute to our creative journey!
Be Clear and Concise:While we love creativity, clarity is key! Make your points clear and concise. Use bullet points or short paragraphs to make it easy for us to read through your application. We appreciate a well-structured submission!
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Apple Corps!
How to prepare for a job interview at Apple Corps Ltd
✨Know Your Beatles
Dive deep into The Beatles' history and their cultural impact. Familiarise yourself with their music, key moments, and how their legacy influences modern creativity. This knowledge will help you connect your creative vision to the brand's identity during the interview.
✨Showcase Your Creative Process
Prepare to discuss your creative process in detail. Be ready to share examples of how you've developed product concepts from initial ideas to final execution. Highlight your ability to balance creativity with commercial viability, as this role demands a strong understanding of both.
✨Collaborate Like a Pro
Emphasise your experience in cross-functional collaboration. Be prepared to discuss how you've worked with teams across merchandising, marketing, and production. Show that you can align creative ambitions with operational realities, which is crucial for this position.
✨Data-Driven Decisions Matter
Demonstrate your comfort with using data to inform your creative decisions. Share examples of how you've used customer feedback and market performance to guide product development. This will show that you understand the importance of commercial performance in a creative role.
