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- Tasks: Lead product marketing for global aviation tech, creating strategies and compelling messaging.
- Company: Join a dynamic team in the aviation technology sector with a focus on innovation.
- Benefits: Competitive salary, remote work, travel opportunities, and a chance to shape marketing strategy.
- Why this job: Make a strategic impact in a fast-paced B2B tech environment while managing a growing team.
- Qualifications: 10+ years in marketing, strong communication skills, and experience with HubSpot and Adobe Creative Suite.
- Other info: Remote role with occasional travel across the UK and Europe.
Remote (UK) 60,000 - 70,000 - 12+ Month FTC
Are you an experienced Product Marketing Manager with a passion for defining go-to-market strategy, creating compelling messaging and driving adoption in B2B technology environments? We are hiring a Product Marketing Manager to lead product marketing across a global aviation technology ecosystem. You will define customer-centric value propositions, manage go-to-market campaigns, collaborate cross-functionally, and oversee marketing execution for a range of digital solutions used worldwide by airlines, MROs and aviation professionals. This is a UK remote role on a 12+ month fixed term contract, with occasional travel to Birmingham, London and European locations.
About the Role
As Product Marketing Manager, you will work at the intersection of Product, Sales, Customer Success, and Business Intelligence. Your goal will be to align marketing activity with commercial objectives, ensuring products are effectively positioned in the market and clearly understood by customers. You will also manage the Marketing Executive and contribute to the wider ecosystem marketing strategy.
Key Responsibilities
- Develop product messaging and positioning that clearly articulates customer value across multiple decision-making audiences
- Create go-to-market strategies and multi-channel campaigns for new product launches, feature rollouts, and customer engagement
- Produce technical and commercial content that supports marketing campaigns, sales enablement and internal communications
- Define KPIs and use data to analyse campaign performance, using a test-and-learn approach to optimise outputs
- Oversee brand integrity and messaging across all touchpoints, collaborating with in-house and agency designers
- Support internal product communications to ensure visibility of initiatives across the wider ecosystem
- Manage the Marketing Executive and contribute to strategic planning and budget alignment
- Collaborate with Product, Commercial, and regional teams to deliver campaigns that support business growth
Candidate Requirements
- 10+ years of experience in marketing, with a focus on product marketing and campaign execution
- Experience managing or mentoring team members
- Proven ability to define product value propositions and create strategic marketing plans
- Hands-on experience with HubSpot, WordPress and Adobe Creative Suite (Photoshop, Illustrator, PremierePro, Express)
- Strong written and verbal communication skills, with the ability to translate technical concepts into customer-facing messaging
- Excellent project management and stakeholder collaboration skills
- Understanding of the aviation technology sector or B2B SaaS is desirable
- Degree in Marketing, Business or related field, or professional qualification (CIM, Mini MBA) is beneficial
What’s on Offer
- Salary: 60,000 - 70,000 per annum (Fixed Term Contract)
- Remote working within the UK
- Travel opportunities across Europe and UK (up to 25%)
- High-impact, strategic role in a global aviation technology ecosystem
- Opportunity to shape product marketing strategy and manage a growing team
If you’re a commercially-minded Product Marketing Manager ready to make a strategic impact in a highly collaborative and fast-paced B2B tech environment, click apply now to learn more.
Product Marketing Manager - B2B Technology, Aviation employer: Applause IT Recruitment Ltd
Contact Detail:
Applause IT Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager - B2B Technology, Aviation
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend relevant events. We can’t stress enough how personal connections can open doors that applications alone can’t.
✨Tip Number 2
Prepare for interviews by researching the company and its products. We recommend crafting a few questions that show your interest in their B2B technology solutions, especially in aviation. It’ll make you stand out!
✨Tip Number 3
Showcase your skills through a portfolio or case studies. If you’ve led successful campaigns or developed compelling messaging, share those examples. We love seeing real-world impact!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we’re always looking for passionate individuals ready to make a difference in the aviation tech space.
We think you need these skills to ace Product Marketing Manager - B2B Technology, Aviation
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Product Marketing Manager. Highlight your experience in B2B technology and aviation, and don’t forget to showcase your skills in creating go-to-market strategies and compelling messaging.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about product marketing in the aviation tech space. Share specific examples of how you've driven adoption and aligned marketing with commercial objectives.
Showcase Your Skills: We want to see your hands-on experience with tools like HubSpot and Adobe Creative Suite. Include any relevant projects or campaigns you've worked on that demonstrate your ability to create strategic marketing plans and content.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity in our global aviation technology ecosystem.
How to prepare for a job interview at Applause IT Recruitment Ltd
✨Know Your Product Inside Out
Before the interview, dive deep into the products you'll be marketing. Understand their features, benefits, and how they stand out in the aviation technology sector. This knowledge will help you articulate compelling value propositions during the interview.
✨Showcase Your Campaign Successes
Prepare specific examples of successful go-to-market strategies or campaigns you've led. Be ready to discuss the KPIs you defined, how you analysed performance, and what you learned from each campaign. This will demonstrate your hands-on experience and strategic thinking.
✨Highlight Cross-Functional Collaboration
Since this role involves working with various teams, come prepared with examples of how you've collaborated with product, sales, and customer success teams in the past. Emphasise your project management skills and how you’ve aligned marketing activities with commercial objectives.
✨Be Ready for Technical Questions
Given the technical nature of the products, expect questions that assess your understanding of B2B SaaS and aviation technology. Brush up on relevant terminology and be prepared to translate complex concepts into customer-friendly messaging, showcasing your communication skills.
